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BusinessWeek July 14, 2003 Welch & Tierney	Chrysler's Scary Leap of Faith Chrysler Chief Executive Dieter Zetsche is betting that a slew of new cars in the pipeline will be so hot that demand, not job cuts, will bring back profits. Passing up the opportunity to permanently lower costs in the upcoming labor talks could be a mistake.
BusinessWeek August 15, 2005 Edmondson & Welch	Dark Days At Daimler Jurgen Schrempp leaves behind a Mercedes beset by quality and profit woes. Now, Dieter Zetsche must take drastic measures to save the marriage with Chrysler -- or engineer a breakup.
BusinessWeek September 29, 2003 Edmondson & Kerwin	DaimlerChrysler: Stalled Was the merger between Daimler and Chrysler a mistake? Many say yes -- and call for Schrempp's head.
Fast Company September 2005 Fara Warner	Keeping the Crisis in Chrysler Chrysler has always been at its best when its back is to the wall. CEO Dieter Zetsche is taking the lessons of crisis management and making them company policy.
BusinessWeek September 29, 2003 Gail Edmondson	Zetsche: "It's Not Mission Impossible" Though Chrysler's chief admits that the brand's revival is proving tough, he's "totally convinced" his upmarket strategy will work.
BusinessWeek March 21, 2005 Kathleen Kerwin	The Zoom Machine At Chrysler With a slew of new models -- including the hot 300 sedan -- its momentum is building. Can Chrysler, which has often veered from triumph to setback, keep the revival rolling?
BusinessWeek August 16, 2004 David Kiley	Chrysler: A Smoother Ride, But Bumps Ahead Can it keep turning out hot sellers -- and keep Mitsubishi from dragging it down?
BusinessWeek March 5, 2007 Kiley & Welch	Chrysler At A Crossroads A buyout is all but inevitable at Chrysler. Here are three scenarios for possible sales, and how each one would play out.
BusinessWeek January 16, 2006	Fixing Up an Old Mercedes After turning around Chrysler, new DaimlerChrysler head Dieter Zetsche talks about returning the German brand to its past glory.
The Motley Fool July 29, 2005 Mike Cianciolo	What a Day at DaimlerChrysler In addition to decent quarterly results, the automaker announced its CEO's resignation. Investors, take note.
BusinessWeek October 28, 2009 David Welch	Can Fiat Cars Save Chrysler? New models won't materialize for two years -- and the U.S. automaker could stall out in the meantime.
BusinessWeek August 15, 2005	Q&A With Chrysler's New COO Eric Ridenour says DaimlerChrysler will remain closely involved, with he and CEO Tom LaSorda running it "as a team."
The Motley Fool June 6, 2005 Brian Gorman	Chrysler's Renaissance DaimlerChrysler's top brand is likely to see continued strength in the U.S. and Europe. Investors, take note.
The Motley Fool February 19, 2004 W.D. Crotty	Detroit Dreaming Chrysler is a mess, yet the COO gets a promotion. Explain that one, please.
Fast Company September 2005 Fara Warner	Keeping Your Back to the Wall When Dieter Zetsche became CEO in 2000, top executives told him that the way to put the company on a lastingly solid footing was to harness the qualities that emerged in crisis. Zetsche distilled a number of lessons from Chrysler's hair-raising history.
The Motley Fool April 22, 2010 John Rosevear	Chrysler Might Have a Future Yet There are some signs of hope emerging for the auto maker -- thanks in no small part to Fiat, Chrysler's new owner.
BusinessWeek July 26, 2004 Welch & Kerwin	GM: Enough With The Come-Ons What General Motors Corp. needs now is sizzling new models -- not more discounts.
The Motley Fool August 15, 2005 Jennifer Schonberger	Handing Over the Keys at DaimlerChrysler Shareholders are set to gain from the auto giant CEO's resignation.
The Motley Fool October 12, 2005 Jennifer Schonberger	Chrysler Thinks Smaller DaimlerChrysler rolls out a new line of more fuel-efficient SUVs. Given current gas prices and the continuing high levels at which they are projected to linger, this is a good move for the automaker and its shareholders.
The Motley Fool February 20, 2007 Rich Duprey	A Beauty to Chrysler's Beast? With all of the problems besetting the automaker, who really wants to make this unholy alliance? Of course, a merger is not the only possibility. DaimlerChrysler has said "all options" are on the table. Investors, take note.
The Motley Fool January 8, 2007 David Lee Smith	DaimlerChrysler Drives Toward Asia The Big Three automaker has its mind on international expansion. Still, it is best for investors to stand on the sidelines as the automaker tries to right itself.
CIO August 13, 2008 Stephanie Overby	In Tough Economy Chrysler Looks to IT to Trim Expenses, Improve Business At Chrysler, private-equity ownership drives IT to slash costs through outsourcing and retool to compete globally.
BusinessWeek April 23, 2007 David Welch	Buyer Beware At Chrysler Whoever buys the carmaker Daimler is ditching won't get a stand-alone company.
BusinessWeek May 27, 2009 David Welch & David Kiley	The Tough Road Ahead for GM and Chrysler Bankruptcy would produce leaner automakers, but it would still leave lots of debt and do nothing to fix their images - or the disastrous marketplace.
The Motley Fool February 16, 2006 Brian Gorman	Daimler's Small Steps The company's strategy in the Chrysler unit -- introducing new vehicles with bold styling -- has helped the American unit's performance. But investors still shouldn't expect miracles.
BusinessWeek May 28, 2007 Lee A. Iacocca	Iacocca On The Deal How Cerberus could rise to the occasion.
The Motley Fool January 8, 2010 John Rosevear	The New Big 3 Go Into Overdrive The automotive world changed in 2009, and the new order is becoming clear.
BusinessWeek January 12, 2004 Kathleen Kerwin	Detroit: Pedal To The Metal Enough is enough -- the Big Three is filling showrooms with new cars to beat back foreign rivals
BusinessWeek September 29, 2003 David Welch	Commentary: A Contract the Big Three Can Take to the Bank Finally, a silver lining to the cloud hanging over Detroit. After three years of watching profits weaken and market shares slide at the Big Three, the United Auto Workers agreed to a new labor deal that should help Detroit compete against foreign rivals.
The Motley Fool January 13, 2006 Jennifer Schonberger	GM Slow to Cross Over A sluggish reaction to high gas prices may postpone a comeback for the auto giant. DaimlerChrysler, however, should continue to lead the domestic automakers, given its unique designs and spot-on timing.
BusinessWeek October 17, 2005 Gail Edmondson	Mercedes' New Boss Rolls Up His Sleeves Layoffs are just the beginning. Can Mercedes Car Group's Zetsche fix production and quality woes?
BusinessWeek January 12, 2004	Autos: Can Detroit Break The Rebate Habit? It will be tough to wean buyers from the incentives they're now accustomed to. Little pent-up demand and foreign competition will keep a lid on sales of U.S. brands.
BusinessWeek April 14, 2011 Tommaso Ebhardt	Fiat Takes Alfa Romeo for a U.S. Test Drive The Italian carmaker needs a global luxury brand to rev up profits. Alfa wins the job -- by default
Popular Mechanics November 6, 2009 Larry Webster	Chrysler Reveals Its Turnaround Plan It's clear that while the name remains the same, the new Chrysler is a very different organization than it was this past spring.
The Motley Fool March 3, 2005 Mike Cianciolo	DaimlerChrysler's Creativity Sells With innovative designs, DaimlerChrysler remains a popular selection.
IndustryWeek November 18, 2009	GM, Ford and Chrysler Strive to Become The Lean Three Continuous improvement has taken hold in Detroit - and not a moment too soon.
The Motley Fool April 19, 2010 John Rosevear	Will Chrysler Really Be Profitable? A widely touted analyst report thinks so. Should we?
The Motley Fool October 25, 2005 Seth Jayson	Profits From a Carmaker? DaimlerChrysler bucks the trend set by Ford and GM. Investors have cause for applause. Apparently it is possible to make the car business work.
Popular Mechanics August 7, 2007 Jim Dunne	Who Killed the American Car? Nobody! Desolate headlines late last week cried for the death of Detroit's hold on the auto industry, as imports topped American cars in overall U.S. sales for the first time ever.
BusinessWeek August 5, 2010 Green & Welch	Did Obama Save Detroit? The President makes the case that the $59 billion bailout saved the industry. Republicans and many voters say the rescue was misguided.
BusinessWeek October 17, 2005 David Welch	Detroit: Suddenly, Small is Beautiful Buyers are flocking to little cars -- and not just because of high fuel prices -- as a fresh crop of little cars is making small cool again.
The Motley Fool January 4, 2012 John Rosevear	A Strong Result for Ford The Blue Oval finishes strong as December sales beat estimates.
The Motley Fool May 7, 2009 Rich Duprey	GM Is Running Off the Rails The carmaker burns through cash as bankruptcy looms closer.
The Motley Fool February 4, 2010 John Rosevear	Ford Flies, General Motors Climbs, Toyota Dives January auto sales continued to defy conventional wisdom -- and consistency.
Popular Mechanics January 26, 2010 David Kiley	Are New Lease Discounts Bad News for Automakers? Depending on where you live, you might be seeing lease offers for a Chevy Mailbu for as low as $179 per month, with $2,000 down, and a Honda Accord for $249 per month and $249 down.
BusinessWeek January 24, 2005 Kathleen Kerwin	Can Jeep Bust Out Of Its Rut? After years of stagnation, the rugged auto brand is about to double its lineup.
The Motley Fool July 11, 2007 Selena Maranjian	Get Free Car Insurance The American auto industry is ailing, so there's every reason to look to new kinds of incentive to try to build sales. So, should you excitedly wait to buy your next car with free insurance? Not necessarily.
Popular Mechanics April 29, 2009 Larry Webster	8 Cars We Want to See in a Chrysler-Fiat Future (And 4 We Don't) With the pending Chrysler-Fiat merger, Chrysler's lineup will change dramatically. No one knows exactly what those changes will be, but here are the cars we would toss and those we would keep.
The Motley Fool February 6, 2007 Rich Duprey	Chrysler Says "Halo" to Mercedes DaimlerChrysler optimistically hopes that by more closely aligning Chrysler with Mercedes, the prestige and aura will magically turn its loss into the 7% operating profit margin that Mercedes is on track to achieving this year. Investors, take note.
The Motley Fool April 29, 2009 Rich Duprey	Detroit's Driving in the Dark President Obama's task force is steering GM and Chrysler into a ditch.