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Fast Company September 2005 Fara Warner |
Keeping Your Back to the Wall When Dieter Zetsche became CEO in 2000, top executives told him that the way to put the company on a lastingly solid footing was to harness the qualities that emerged in crisis. Zetsche distilled a number of lessons from Chrysler's hair-raising history. |
BusinessWeek January 29, 2007 David Kiley |
Dr. Z's Waning Credibility Dieter Zetsche, charged with smoothing the Chrysler-Mercedes alliance, has chalked up a decidedly mixed report card. |
BusinessWeek March 21, 2005 Kathleen Kerwin |
The Zoom Machine At Chrysler With a slew of new models -- including the hot 300 sedan -- its momentum is building. Can Chrysler, which has often veered from triumph to setback, keep the revival rolling? |
BusinessWeek March 5, 2007 Kiley & Welch |
Chrysler At A Crossroads A buyout is all but inevitable at Chrysler. Here are three scenarios for possible sales, and how each one would play out. |
BusinessWeek August 16, 2004 David Kiley |
Chrysler: A Smoother Ride, But Bumps Ahead Can it keep turning out hot sellers -- and keep Mitsubishi from dragging it down? |
BusinessWeek August 15, 2005 Edmondson & Welch |
Dark Days At Daimler Jurgen Schrempp leaves behind a Mercedes beset by quality and profit woes. Now, Dieter Zetsche must take drastic measures to save the marriage with Chrysler -- or engineer a breakup. |
BusinessWeek January 24, 2005 Kathleen Kerwin |
Can Jeep Bust Out Of Its Rut? After years of stagnation, the rugged auto brand is about to double its lineup. |
The Motley Fool July 29, 2005 Mike Cianciolo |
What a Day at DaimlerChrysler In addition to decent quarterly results, the automaker announced its CEO's resignation. Investors, take note. |
BusinessWeek January 16, 2006 |
Fixing Up an Old Mercedes After turning around Chrysler, new DaimlerChrysler head Dieter Zetsche talks about returning the German brand to its past glory. |
BusinessWeek September 29, 2003 Edmondson & Kerwin |
DaimlerChrysler: Stalled Was the merger between Daimler and Chrysler a mistake? Many say yes -- and call for Schrempp's head. |
BusinessWeek September 29, 2003 Gail Edmondson |
Zetsche: "It's Not Mission Impossible" Though Chrysler's chief admits that the brand's revival is proving tough, he's "totally convinced" his upmarket strategy will work. |
BusinessWeek August 15, 2005 |
Q&A With Chrysler's New COO Eric Ridenour says DaimlerChrysler will remain closely involved, with he and CEO Tom LaSorda running it "as a team." |
BusinessWeek July 14, 2003 Welch & Tierney |
Chrysler's Scary Leap of Faith Chrysler Chief Executive Dieter Zetsche is betting that a slew of new cars in the pipeline will be so hot that demand, not job cuts, will bring back profits. Passing up the opportunity to permanently lower costs in the upcoming labor talks could be a mistake. |
BusinessWeek July 1, 2010 Jeff Green |
Fiat Has a Lot Riding on A New Jeep Cherokee The redesign of the Jeep flagship will be an important test of the Italian automaker's chances for turning Chrysler around. |
CIO August 13, 2008 Stephanie Overby |
In Tough Economy Chrysler Looks to IT to Trim Expenses, Improve Business At Chrysler, private-equity ownership drives IT to slash costs through outsourcing and retool to compete globally. |
The Motley Fool March 3, 2005 Mike Cianciolo |
DaimlerChrysler's Creativity Sells With innovative designs, DaimlerChrysler remains a popular selection. |
Popular Mechanics April 29, 2009 Larry Webster |
8 Cars We Want to See in a Chrysler-Fiat Future (And 4 We Don't) With the pending Chrysler-Fiat merger, Chrysler's lineup will change dramatically. No one knows exactly what those changes will be, but here are the cars we would toss and those we would keep. |
BusinessWeek October 28, 2009 David Welch |
Can Fiat Cars Save Chrysler? New models won't materialize for two years -- and the U.S. automaker could stall out in the meantime. |
BusinessWeek December 8, 2003 Kathleen Kerwin |
When Flawless Isn't Enough For Car Buyers The Big Three are catching up in quality, but they have miles to go on the wow factor. |
The Motley Fool February 6, 2007 Rich Duprey |
Chrysler Says "Halo" to Mercedes DaimlerChrysler optimistically hopes that by more closely aligning Chrysler with Mercedes, the prestige and aura will magically turn its loss into the 7% operating profit margin that Mercedes is on track to achieving this year. Investors, take note. |
The Motley Fool February 16, 2006 Brian Gorman |
Daimler's Small Steps The company's strategy in the Chrysler unit -- introducing new vehicles with bold styling -- has helped the American unit's performance. But investors still shouldn't expect miracles. |
The Motley Fool November 12, 2010 John Rosevear |
Chrysler: Not Dead Yet Believe it or not, Detroit's most battered automaker is showing signs of revival. |
BusinessWeek August 12, 2009 Welch, Kiley & Matlack |
How Marchionne Will Run Fiat-Chrysler The new CEO is embracing unconventional methods, such as fostering internal competition, as he revs up the carmaker. |
BusinessWeek April 23, 2007 David Welch |
Buyer Beware At Chrysler Whoever buys the carmaker Daimler is ditching won't get a stand-alone company. |
The Motley Fool June 6, 2005 Brian Gorman |
Chrysler's Renaissance DaimlerChrysler's top brand is likely to see continued strength in the U.S. and Europe. Investors, take note. |
BusinessWeek January 26, 2004 David Welch |
Detroit Tries It The Japanese Way Shared platforms and parts save time and money, but the Big Three are years behind. |
BusinessWeek November 13, 2006 Gail Edmondson |
Mercedes Gets Back Up To Speed A focus on quality and cost has Mercedes humming again. |
The Motley Fool January 8, 2010 John Rosevear |
The New Big 3 Go Into Overdrive The automotive world changed in 2009, and the new order is becoming clear. |
Popular Mechanics July 3, 2008 John Pearley Huffman |
Top 10 Underappreciated All-American Cars And Trucks Many of the most important vehicles built in the United States since the end of World War II are overlooked to this day for their revolutionary contributions. Here are some favorite unsung American car heroes. |
The Motley Fool April 19, 2010 John Rosevear |
Will Chrysler Really Be Profitable? A widely touted analyst report thinks so. Should we? |
BusinessWeek January 12, 2004 Kathleen Kerwin |
Detroit: Pedal To The Metal Enough is enough -- the Big Three is filling showrooms with new cars to beat back foreign rivals |
BusinessWeek May 27, 2009 David Welch & David Kiley |
The Tough Road Ahead for GM and Chrysler Bankruptcy would produce leaner automakers, but it would still leave lots of debt and do nothing to fix their images - or the disastrous marketplace. |
The Motley Fool August 15, 2005 Jennifer Schonberger |
Handing Over the Keys at DaimlerChrysler Shareholders are set to gain from the auto giant CEO's resignation. |
The Motley Fool Brian Gorman |
Daimler's Success Story? When DaimlerChrysler recently rolled out U.S. sales data for May, the results for its new Chrysler 300 were remarkable. But the car's success carries the danger of becoming a Pyrrhic victory for the automaker. |
Popular Mechanics November 6, 2009 Larry Webster |
Chrysler Reveals Its Turnaround Plan It's clear that while the name remains the same, the new Chrysler is a very different organization than it was this past spring. |
BusinessWeek July 21, 2003 Gail Edmondson |
Mercedes' Head-on Collision with a Quality Survey There must be a lot of long faces at the headquarters of the Mercedes Car Group in Stuttgart. On July 8, the world's most esteemed luxury auto maker suffered the humiliation of seeing its ranking in the annual J.D. Power survey of car dependability plunge to below the average. |
Popular Mechanics December 2007 |
Chrysler Town & Country and Dodge Grand Caravan: Automotive Excellence Awards 2008 (Versatility) The more luxurious Town & Country shares a chassis and powertrain with the Grand Caravan, which gets muscled-up sheetmetal that is reminiscent of Dodge's SUVs |
BusinessWeek May 28, 2007 Lee A. Iacocca |
Iacocca On The Deal How Cerberus could rise to the occasion. |
BusinessWeek July 26, 2004 Welch & Kerwin |
GM: Enough With The Come-Ons What General Motors Corp. needs now is sizzling new models -- not more discounts. |
The Motley Fool April 22, 2010 John Rosevear |
Chrysler Might Have a Future Yet There are some signs of hope emerging for the auto maker -- thanks in no small part to Fiat, Chrysler's new owner. |
HBS Working Knowledge March 1, 2010 Bill George |
A Golden Opportunity for Ford and GM With Toyota caught in a downshift, competitors should make aggressive moves to capitalize, says the author, a Harvard Business School professor. |
The Motley Fool October 25, 2005 Seth Jayson |
Profits From a Carmaker? DaimlerChrysler bucks the trend set by Ford and GM. Investors have cause for applause. Apparently it is possible to make the car business work. |
The Motley Fool June 2, 2006 Brian Gorman |
Daimler on the Downswing? Momentum is slower, but new models may help the company weather the fuel crunch. Investors, take note. |
The Motley Fool June 8, 2009 Rich Duprey |
Ford's Raw Deal Bankrupt carmakers get a competitive advantage over Ford by eliminating dealers. |
The Motley Fool March 12, 2007 Rich Smith |
Canada? Oh! Canada! Investors, could the Canadian auto parts maker Magna corner a car company? Honorary Canadian citizenship for all Chrysler workers? And for the UAW, guaranteed pensions and nationalized health care for retirees? |
BusinessWeek July 18, 2005 David Welch |
GM's Design Push Picks Up Speed General Motors' Bob Lutz's quest to add pizazz to new cars still faces potholes. |
The Motley Fool February 19, 2004 W.D. Crotty |
Detroit Dreaming Chrysler is a mess, yet the COO gets a promotion. Explain that one, please. |
The Motley Fool January 8, 2007 David Lee Smith |
DaimlerChrysler Drives Toward Asia The Big Three automaker has its mind on international expansion. Still, it is best for investors to stand on the sidelines as the automaker tries to right itself. |
BusinessWeek August 5, 2010 Green & Welch |
Did Obama Save Detroit? The President makes the case that the $59 billion bailout saved the industry. Republicans and many voters say the rescue was misguided. |
The Motley Fool May 7, 2009 Rich Duprey |
GM Is Running Off the Rails The carmaker burns through cash as bankruptcy looms closer. |