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Search Engine Watch October 7, 2004 Catherine Seda |
Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs. |
InternetNews April 30, 2004 Robyn Greenspan |
Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results. |
Search Engine Watch June 16, 2004 Chris Sherman |
Google Gains in Popularity, But Will It Last? Over the past year, Google took significant market share from Yahoo and MSN, according to a new report from industry analyst Hitwise. But the increasing popularity of vertical search sites poses a big threat to all of the major search engines. |
InternetNews December 14, 2004 Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch August 26, 2004 Chris Sherman |
Search Engine Executive Roundtable, Part 2 How do the search engines view search marketing firms? What are the growth drivers of the industry? And Is the search 'bubble' going to pop soon? Danny Sullivan continues his discussion with four top search executives. |
InternetNews August 8, 2005 Susan Kuchinskas |
Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference. |
Search Engine Watch December 16, 2003 Grant Crowell |
How Search Engines Make Money Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. |
Search Engine Watch August 25, 2004 Chris Sherman |
Search Engine Executive Roundtable, Part 1 What's happening in search today, and where is it headed? Top honchos from AOL Search, Ask Jeeves, MSN Search and Yahoo offer answers to these and other wide-ranging questions. |
Search Engine Watch November 4, 2004 Dana Todd |
Search Marketing Beyond Google and Overture When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality, there are hundreds of smaller 'Tier Two' search engines that offer compelling PPC opportunities. |
Search Engine Watch October 18, 2004 Gary Price |
A Conversation with Matthew Koll The web search pioneer shares his thoughts on the current and future state of the industry. |
Search Engine Watch October 22, 2003 Dana Todd |
The State of the Search Engine Industry Noted search engine experts and analysts explored the major themes and trends driving the current and future state of the industry in a lively, wide-ranging forum at the Search Engine Strategies conference. |
InternetNews November 12, 2004 Susan Kuchinskas |
MSN Fights for Google Search Share MSN Search is the latest entrant in a crowded market. Can it stand up to the competition? |
Search Engine Watch May 6, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. |
Search Engine Watch November 11, 2003 Elizabeth Osmeloski |
The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma. |
Information Today July 21, 2003 Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
Search Engine Watch September 29, 2005 Greg Jarboe |
Meet The B2B Search Engines One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and how specialized search engines could lead to a business-to-business renaissance. |
Search Engine Watch January 3, 2007 Eric Enge |
Are Vertical Search Engines the Answer to Relevance? Even the most advanced general search algorithm can be scuttled by ambiguous searches, but vertical search engines are increasingly offering a solution to the problem. |
InternetNews February 15, 2006 David Miller |
Search Engines Here to Convert You A new study reveals demographic differences among users making purchases at different search engines. |
Search Engine Watch August 8, 2008 Elisabeth Osmeloski |
Getting Vertical Search Right: A Sneak Preview At SES San Jose later this month, a panel of experts will discuss vertical search in a Googlized world, where we've created more advanced users by simplifying search. So in the search for the next big thing, it's about providing a search service that is just above that highly set bar. |
Entrepreneur March 2007 Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
Entrepreneur July 2004 Mike Hogan |
Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers. |
InternetNews February 28, 2005 Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch September 2, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Information Today January 2003 Paula J. Hane |
Web Search Trends At Internet Librarian 2002, Danny Sullivan examined what's happening with Web searching tools. He said the past year had not seen huge developments, but rather incremental changes, in our evolving Internet technologies. |
Search Engine Watch January 16, 2007 Greg Jarboe |
In the Third Week of New Year's, My SearchDay Gave to Me: Four conferences, three key trends, two hyperlinks, and a ranking in the top three. Some of the events, trends, challenges and opportunities that will shape the search engine industry in the coming year. |
Search Engine Watch January 30, 2007 Bryan Eisenberg |
Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them. |
Search Engine Watch March 19, 2004 Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Why Would Anyone Bid $5.00 Per Click - Search Engines and AdSense - Geo-Targeting Content - Search Engine Optimization Implications? - Google Shows a Map to Your House - Google Tweaks Local Search Out of the Labs - What Does Traffic Estimator Include? Indexing Pages in Hebrew - Yahoo, What Gives? How Do You Tell If You're Penalized? |
The Motley Fool November 19, 2004 Rich Duprey |
Google Graduates to Vertical Search New Scholar service allows searching of peer-reviewed papers, books, abstracts, technical reports, etc. that would normally be inaccessible. |
Search Engine Watch May 6, 2002 Danny Sullivan |
Google Tops In Search Hours Ratings What's the most popular search engine? There's a new metric available for determining this, the total number of search hours users spend at a site, a figure that sees Google leading by far over other search engines |
InternetNews August 9, 2005 Susan Kuchinskas |
Doing a Vertical Search Search engine marketers grapple with the proliferation of alternative search engines. |
Search Engine Watch July 17, 2009 Chris Boggs |
Building Directory Links: A Valuable SEO Tactic? One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? |
Inc. May 2007 Max Chafkin |
Search for Tomorrow An army of fledgling companies is lining up to take on Google. Could the world's biggest search engine possibly be vulnerable? |
InternetNews November 20, 2007 Kenneth Corbin |
Google's Search Lead Still Growing A new survey finds the search giant gaining market share as rivals Microsoft and Yahoo slip, despite efforts to revamp their offerings. |
Search Engine Watch May 6, 2009 Eric Enge |
Look to Your Other Opportunities Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may be smaller, but there's less competition in image search, product search, news search, and other verticals. |
Search Engine Watch August 5, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Search Engine Watch February 19, 2002 Danny Sullivan |
Jupiter Media Metrix Releases New Search Specific Traffic Figures For the first time, comprehensive estimates of search activity by Internet users is being made publicly available, and it sheds new light on which search engines are really the most popular... |
The Motley Fool October 13, 2004 Rick Aristotle Munarriz |
It's Good to Be Yahoo! Yahoo! has another healthy quarter on the strength of paid search. |
Search Engine Watch July 22, 2004 Andrew Goodman |
The Future of Search Representatives from the world's biggest search engine companies sat down with Danny Sullivan and several hundred of his closest friends to talk about the future of search and information retrieval. |
InternetNews August 2, 2005 Susan Kuchinskas |
Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines. |
PC World February 28, 2002 Tom Spring |
Are Search Results For Sale? Analysis: Search engines walk a tightrope, seeking profit while helping you find what you want... |
Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
Entrepreneur June 2006 Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
Search Engine Watch January 6, 2005 Danny Sullivan |
Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas. |
PC World August 2004 Tom Spring |
Search Tangles Internet search is big business. But the drive for profits by search firms and the sites they index is taking its toll on the results in your browser. |
Search Engine Watch June 30, 2004 Grant Crowell |
Public Relations Via Search Engines Blending the traditional tools of public relations with innovative search marketing techniques opens a new avenue of promotion for savvy content providers and site owners. |
Search Engine Watch December 28, 2006 Grant Crowell |
Optimizing Images for Search Engines One of the more potentially advantageous yet wholly underused areas for search engine optimization is in image search. Few website owners have optimized for image search. Here are some tips. |
Search Engine Watch October 2, 2003 Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Information Today April 25, 2005 Paula J. Hane |
Search Engines Roll Out New Personalization Options Several major search engines, such as Ask Jeeves and Yahoo!, are offering personalization upgrades to retain searchers. |
Search Engine Watch July 1, 2003 Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
The Motley Fool September 2, 2005 Rick Aristotle Munarriz |
Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye. |