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HBS Working Knowledge January 28, 2015 Dina Gerdeman	Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case.
CIO June 1, 2004 Elana Varon	IT on the Campaign Trail The 2004 presidential race may well hinge on which party most effectively exploits data mining tools to get out the vote.
Fast Company Mark Sullivan	This New Site May Finally Make The Smartphone A Must-Have Tool For Voting Change Politics helps voters "engage directly with the candidates in the lead-up to the election, and shift influence in elections from parties and paid ads, to individuals' trusted personal networks," according to the group's blog.
BusinessWeek August 16, 2004 Walczak & Dunham	Behind The Numbers: A Hidden Bounce For Kerry Undecided voters seem more impressed than ever with the Democratic presidential hopeful.
Information Today October 1, 2012 Paula J. Hane	Pew Research Center Provides Research and Data on Campaign 2012 This year, the Pew Research Center for the People & the Press has a special website devoted to Campaign 2012.
BusinessWeek February 23, 2004 Richard S. Dunham	For The Dems, "Fired Up" Won't Cut It Democrats are committed to winning in November. Polls show that most unaligned voters like Bush personally, but have serious policy disagreements with him.
BusinessWeek May 16, 2005	Who Are the Safety Net Swing Voters? The people Bush needs to get on his side are the folks who approve his overall performance but are leery of his Social Security reform.
BusinessWeek November 8, 2004 Paul Magnusson	Will All Those New Voters Show Up? Democrats have more registrations. But the GOP is planning a massive final push.
Fast Company October 2008 Elizabeth Svoboda	All Politics Is Microtargeting These six political strategists study what you eat, what you drive, and where you shop. What do they find?
Wired September 2004 Stewart & Thompson	The New American Idol The New American Idol, Arnold Schwarzenegger... 6 Ways to Reboot the Electoral System...
BusinessWeek February 23, 2004 Richard S. Dunham	How The Dems Could Win By borrowing ideas from the book The Two Americas, the democrats may be able to end America's 50-50 political divide.
Salon.com November 9, 2002 Eric Boehlert	Did blacks stay home? The Democrats' devastating losses Tuesday may be linked to disenchantment among African-American voters.
BusinessWeek September 13, 2004 Richard S. Dunham	What's Scaring Bush In These Swing States Efforts to garner an electoral majority have been complicated by a series of local obstacles in key battlegrounds. The challenges range from wobbly state economies to demographic shifts and not-in-my-backyard environmental fights.
BusinessWeek September 13, 2004 Dwyer & Walczak	The Invisible Campaign Bush vs. Kerry: For both campaigns, it's all about the turnout.
Salon.com June 5, 2000 Andy Sullivan	Ralph "The Body" Nader? Jesse Ventura's ad man talks about how he would sell his next prospective client -- the Green Party presidential candidate.
BusinessWeek June 21, 2004 Alexandra Starr	Desperately Seeking Single Women Voters Democrats are convinced that America's 46 million unmarried women, a group that ranges from never-marrieds just out of college to single mothers, middle-aged divorcees, and widows, could help swing the election.
BusinessWeek August 22, 2005 Robert J. Barro	The Political Power Of The Pew A new study shows how churchgoing affects voting preferences.
InternetNews December 27, 2007 Nicholas Carlson	Political Web: A Promise Not Yet Fulfilled Wasn't the Internet supposed to reshape politics? A look at how the presidential candidates used the Web in 2007, and what they plan for the future.
BusinessWeek August 16, 2004 Dunham & Miller	Doing The Swing-State Shuffle Bush and Kerry tailor their appeals to the economies of states they're wooing.
HBS Working Knowledge January 17, 2008 John A. Quelch	If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing.
BusinessWeek February 16, 2004 Paul Magnusson	Will Youth Rock The Vote This Year? Newly eligible voters are rarely roused by elections. But young-people power is real.
Salon.com June 5, 2000 Anthony York	But does he wear boxers or briefs? George W. Bush takes a page from President Clinton's playbook and woos the youth vote.
BusinessWeek March 29, 2004 Stephen Baker	Click The Vote In the age of Internet politics, the Web can make or break a candidate
BusinessWeek March 17, 2011 Jonathan D. Salant	The Republican Money Primary Begins Republican Presidential hopefuls haven't declared their candidacies, but the competition for top fundraisers, known as bundlers, has begun.
Reason November 2006 David Mark	Attack Ads Are Good for You! In praise of negative campaigning.
BusinessWeek October 20, 2003 Alexandra Starr	South Carolina Shakeout For Democratic Presidential contenders, the future may be decided there.
Reason February 2009 Matt Welch	Schwarzenegger's Failure If the California governor is the face of "moderate" Republicanism, the party is even more doomed than the 2008 elections suggest.
BusinessWeek March 1, 2004 Richard S. Dunham	Do The Democrats Need Dixie? To win the White House, the party may focus on the Midwest and Southwest
Pharmaceutical Executive October 1, 2011	The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering.
BusinessWeek June 4, 2007 Richard S. Dunham	Execs On The Sidelines With no clear front-runner, few bosses are betting on GOP hopefuls.
Salon.com December 8, 2000 Anthony York	Eliminating fraud -- or Democrats? Florida's controversial crusade to purge its voter rolls has revived an old partisan debate: Can states crack down on fraud without hurting eligible voters?
BusinessWeek July 19, 2004 Richard S. Dunham	Now It's Showtime For John Kerry He has money and a popular veep pick, but he still hasn't wowed voters.
BusinessWeek November 1, 2004 Rick Dunham	The Election: Watch These Indicators Confused by conflicting polls? Here are some leading indicators that cut through poll fatigue and gauge the candidates' real chances.
Reason June 2000 John J. Miller	Tough Choice Can school choice win in Michigan? Should it?
BusinessWeek June 16, 2011 Mike Dorning	Stuck in Jobs: The New Swing Voters If President Obama wants to keep his job, Americans may first have to feel more confident about quitting theirs.
BusinessWeek October 16, 2006 Jon Fine	On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV.
Reason March 2001 Cathy Young	Many Americas Don't confuse the electoral vote map with the territory...
Reason May 2007 David Weigel	More Money, No Problem The death of taxpayer-financed campaigns: Taking the money out of campaigns is supposed to clean up politics; the fact that 2008 might become the first $1 billon presidential campaign is considered a sign of a broken democracy.
Salon.com October 19, 2000 Margie Burns	Ignore the undecided Voters who haven't made up their minds yet are a little like the O.J. jury -- they're clearly not paying attention and shouldn't be trusted with an important decision...
AskMen.com Scott Farris	Almost President Why defeat could be the best thing to happen to you. Here is an excerpt from "Almost President," which will be released on December 6th.
BusinessWeek May 6, 2010 Mike Dorning	The College Job Market: Tough on Democrats Graduates of the Classes of 2009 and 2010 are hard up for work, and that's eroding their support for Obama and the party.
BusinessWeek July 8, 2010 Elgin & Palmeri	Steve Peace: California Revolutionary The man who is changing the way California -- and possibly the rest of the country -- elects its leaders is a political maverick with an eccentric legacy in both Sacramento and Hollywood.
CRM November 21, 2014 Mike Shanker	Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays.
Salon.com August 28, 2000 David Horowitz	Persuading people you care Republicans need to take a lesson from Bill Clinton and wrap themselves in the flag of the "dispossessed."
HBS Working Knowledge November 12, 2008 John Quelch	The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well.
Salon.com June 14, 2000 Alicia Montgomery	"A ton of dough" for Lazio The golden boy calls for cash as Clinton calls him inconsistent. Plus, GOP shakes down its own; Clinton's congressional crusade; Gore's good-news road show; Everybody loves George; Blacks not buying Bush...
Reason May 2006 Kerry Howley	Soundbite: In Defense of Attack Ads When he was editor in chief of Campaigns and Elections, David Mark watched vicious attack ads take down many aspiring pols. In this interview, Mark talks about how negativity is a distinctly positive feature of U.S. elections.
Salon.com August 18, 2000 Jake Tapper	"Gore is in the right place" Democratic strategist Tad Devine previews Al Gore's nomination speech and defends his candidate, who's been lagging behind George W. Bush in polls.
BusinessWeek August 21, 2006 Richard S. Dunham	That Sinking Feeling Voters were bummed when the economic stats were good. Now what?
Job Journal December 10, 2006 Rich Heintz	Job-Search Lessons from the Campaign Trail An election is much like a job search. Political candidates (applicants) go all out to convince voters (employers) that they are the best choice for the job. Here is a landslide of job-hunting lessons from election day.