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Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo...   |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Entrepreneur
May 2008
Lindsay Holloway |
Weave Your Web Tools for boosting your web presence. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Yahoo Changes Results, Increases Submission Price Last week, Yahoo's search results pages underwent probably the most significant change since the service began. Yahoo also increased the price of its Yahoo Express submission service to $299, last month... |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
InternetNews
June 7, 2005
Tim Gray |
Yahoo Cuts Auction Fees Yahoo has taken a novel approach to undercutting auction rival eBay's business: It's eliminated fees for customers using its U.S.-based auction Web site. |
Search Engine Watch
January 7, 2002
Danny Sullivan |
Yahoo Now Charging Annual Listing Fee Yahoo is now requiring that new sites seeking to be listed in its commercial areas pay an annual listing fee of $299, or $600 if they are adult sites. Previously, the fee had been a one-time charge. The change transforms Yahoo from being a web guide to a sort of online yellow pages... |
Search Engine Watch
May 3, 2000 |
Yahoo Changes Listings Significant changes to the look and functionality of Yahoo are few and far between, which can be a relief given how some other search engines can seem to be constantly altering themselves.... |
Search Engine Watch
April 13, 2005
Chris Sherman |
Yahoo Offers Free Business Web Sites Yahoo is expanding its Yahoo Local search service by providing a free web site to business owners that will automatically be integrated into Yahoo Local listings. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
December 4, 2000
Danny Sullivan |
AltaVista Latest To Carry GoTo Paid Listings AltaVista has become the latest in a string of search engines to carry paid listings provided by GoTo.com... |
InternetNews
July 7, 2004
Pamela Parker |
Marketing Drives Strong Second Quarter for Yahoo! Yahoo! saw growth in both search and brand advertising. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
Breaking The News Barrier Moreover and Yahoo go a step ordinary news search engines, because they pick up headlines from subject-oriented sites that even news search engines may miss. Those interested in news should try either Moreover or Yahoo, because of the breadth of coverage they offer. |
Entrepreneur
November 2001
Melissa Campanelli |
Guaranteed Results Entrepreneurs are buying prime locations in search-engine results. Should you? |
Search Engine Watch
March 7, 2000 |
About.com No Longer Poster Child For Yahoo Abuse Examines comments in March 2000 that Yahoo was actively keeping About.com sites out of its listings. |
The Motley Fool
December 27, 2006
Rick Aristotle Munarriz |
Nickeled and Dimed at eBay For those who feel the company has nickeled and dimed them, today is the day when they can put that nickel and dime together to come up with the $0.15 insertion fee on the site. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
June 20, 2006
Chris Sherman |
Who's Who in Local Search There are lots of opportunities for search marketers use to highly targeted services to reach users looking for local products and services. |
Search Engine Watch
August 2, 2001
Danny Sullivan |
LookSmart Overhauls Submission Process, Increases Prices The good news is that over the past month, LookSmart has given site owners greater flexibility than ever before to get listed with the service. The changes make getting listed more complicated, but are especially beneficial for those with non-commercial content... |
Search Engine Watch
June 4, 2001
Danny Sullivan |
Can Portals Resist The Dark Side? The battle now raging over profits in the search space may not be as dramatic as Star Wars, but there's definitely an element of the Dark Side as two more search engines -- iWon and Canada.com -- have shifted over to using paid placement listings. Will other search engines follow? |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
InternetNews
January 18, 2008
Kenneth Corbin |
Local Online Ad Spend to Hit $9 Billion by 2012 Researchers predict Web-based local advertising will flourish amid a shifting media landscape. |
Search Engine Watch
December 22, 2010
Jeff Beard |
12 Days of Business Listings For Holidays and the New Year How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in the New Year. |
Entrepreneur
October 2006
Amanda C. Kooser |
Latest Search Engine Releases Search engines are big business. Here are some of the latest developments from the leaders to make your search life a little easier. |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
May 23, 2001
Danny Sullivan |
Meta Search Or Meta Ads? A review of meta search services shows that some are providing results where more than half of their listings are paid links. A guide to what's paid, what's not and how to get the most from your meta search service... |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
Entrepreneur
April 2006
Janelle Elms |
Good Things in Store Use an eBay store to set up shop in your own little corner of the eBay universe, and watch sales take off. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
October 5, 2004
Chris Sherman |
Yahoo Introduces Personal Search Yahoo has enhanced its My Yahoo service with personalization features including search history, the ability to save pages to a 'personal web' and block URLs from appearing in search results. |
Search Engine Watch
March 9, 2011
Frank Watson |
Cooper Tire Hijacked 2300 Listings at Yahoo Local, Yellow Pages More glitches in local search listings hijack other businesses. |
Search Engine Watch
June 2, 2004
Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
Search Engine Watch
October 4, 2004
Chris Sherman |
Yahoo Local Officially Launches After just two months in testing, Yahoo has pushed its local search out of beta and is giving the service prominent exposure on the Yahoo home page. |
Entrepreneur
March 2007
Amanda C. Kooser |
Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
InternetNews
August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo. |
Search Engine Watch
January 3, 2011
Josh McCoy |
SEO Factors for 2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to - because the engines are already sending subliminal messages. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
The Motley Fool
September 29, 2011
Rick Aristotle Munarriz |
Where Have All the Advertisers Gone? Online advertising is a booming business in the United States, but investors need to make sure that they're buying companies that really are on the right bandwagon. |
Search Engine Watch
May 29, 2009
Gregg Stewart |
Ranking in Local Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy |
