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The Motley Fool June 14, 2006 Rick Aristotle Munarriz |
Thanks for the Ad, MySpace News Corp.'s leading social networking site has its eyes on the search engine marketing prize. |
InternetNews August 11, 2006 Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide? |
The Motley Fool August 8, 2006 Alyce Lomax |
Google Flashes Its Cash Is Google about to get mugged on MySpace? It's clear that Google's paying out the nose to shore up its search leadership and build the highest-profile, most lucrative search deals. Investors, take note. |
The Motley Fool May 19, 2006 Rick Aristotle Munarriz |
A Fool Looks Back Dot-com psychology and cosmetology colored in the week that was: Keifer madness at MySpace... A not-so-extreme dot-com makeover... |
The Motley Fool December 5, 2006 Stephen Ellis |
MySpace Goes Wireless The wildly popular website looks to open another potentially lucrative distribution channel. Investors would be wise to remember that, for all the hype and billion-dollar valuations, MySpace has yet to deliver financially. |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool August 18, 2005 Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
The Motley Fool September 1, 2006 Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
BusinessWeek November 5, 2007 Ante, Grover & Green |
In Search of MyProfits The pressure is on for Murdoch to turn MySpace into a cash machine. |
HBS Working Knowledge August 16, 2006 Sean Silverthorne |
Is MySpace.com Your Space? Given the backlash, is MySpace a safe bet for advertisers? |
The Motley Fool June 5, 2007 Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
The Motley Fool October 12, 2005 Rick Aristotle Munarriz |
Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium? |
The Motley Fool April 20, 2007 Rick Aristotle Munarriz |
Social Networking Diggs Deeper MySpace starts spreading the news, the community-driven way. The portal's transformation from a rave-hopping fiend into a crack reporter is an extreme makeover, but it's also perfectly logical. |
The Motley Fool September 2, 2005 Rick Aristotle Munarriz |
Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye. |
The Motley Fool July 18, 2005 Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |
The Motley Fool March 28, 2008 Rick Aristotle Munarriz |
Is Google Over? Flattish growth at Google through the first two months does not bode well. |
The Motley Fool February 14, 2008 Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
The Motley Fool August 21, 2006 Rick Aristotle Munarriz |
The Kings of Dot-Comedy Google slips this summer, but don't go pulling the ripcord on the Internet giant just yet. As with everything else out there, there's more to the numbers once you start digging in. Investors, take note. |
The Motley Fool April 13, 2007 Rick Aristotle Munarriz |
MySpace Boots Photobucket The ability to embed ads in video doesn't sit well at the networking site. |
InternetNews May 23, 2006 Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
The Motley Fool April 11, 2006 Alyce Lomax |
News Corp. Plays It Safe Will an ad campaign focused on Internet safety for teens save MySpace from bad PR? Given the here-today, gone-tomorrow elements of social networking, it's likely not going to be an easy tightrope to walk. |
PC Magazine September 13, 2006 Michael J. Miller |
A Nation of Searchers Search sites in general, and Google in particular, are growing rapidly. This past year has also seen significant growth in MySpace and other Internet communities. |
The Motley Fool October 3, 2007 Rick Aristotle Munarriz |
Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling? |
InternetNews July 20, 2006 Nicholas Carlson |
Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations. |
The Motley Fool April 4, 2005 Rick Aristotle Munarriz |
Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful. |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
The Motley Fool October 22, 2007 Rick Aristotle Munarriz |
Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them. |
The Motley Fool December 14, 2006 Rick Aristotle Munarriz |
Google's on the Patent Offensive Google has an idea so novel that it should patent it. Standing on the shoulders of giants isn't necessarily a new endeavor for the paid-search leader. |
The Motley Fool March 21, 2005 Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
The Motley Fool March 4, 2005 Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
The Motley Fool July 26, 2007 Rick Aristotle Munarriz |
Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google? |
The Motley Fool November 21, 2006 Stephen Ellis |
Is MySpace's 15 Minutes Over? With News Corp CEO Rupert Murdoch mentioning recently that the site could be sold, and advertisers already shunning it as too mainstream, could there be trouble in paradise? |
BusinessWeek April 9, 2007 Ronald Grover |
Cold Cash From A Hot Site Can MySpace pull in revenue fast enough for Rupert Murdoch? |
The Motley Fool March 5, 2008 Rick Aristotle Munarriz |
Yahoo! Doesn't Get the Joke Yahoo! is striking up combination talks with Time Warner's AOL and News Corp.'s MySpace. What market watchers fail to point out is that any kind of combination is likely to end up with a lower share price for Yahoo!. |
InternetNews May 13, 2004 Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
The Motley Fool March 7, 2006 Rick Aristotle Munarriz |
Social Networking Keeps It Reel MySpace launches a film and funny-video site to rattle the video-hungry portals. Investors, keep an eye on the traffic that MySpace generates in these new areas. |
InternetNews July 14, 2006 Nicholas Carlson |
Is There Money in MySpace? It's official. MySpace is the most popular stop for members having lots of time on their hands. But who cares that the social-networking behemoth is so popular if it isn't making any money? |
The Motley Fool May 23, 2006 Rick Aristotle Munarriz |
Google's Growing Gains Google grows its search-engine market share for its ninth consecutive month. |
InternetNews September 8, 2008 Sean Michael Kerner |
Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that. |
Search Engine Watch January 14, 2004 Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
The Motley Fool January 11, 2006 Alyce Lomax |
Murdoch Magnifies MySpace News Corp.'s head honcho outlines some major initiatives for its hot new property MySpace.com, with plans to keep users on the site longer, thus increasing the value of its online ads. Investors, take note. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews December 9, 2008 Kenneth Corbin |
MySpace Escalates Social Web's Openness Arms Race On the heels of Facebook's latest moves, MySpace debuts a rebranded data portability effort with Google's support. |
The Motley Fool July 13, 2007 Rick Aristotle Munarriz |
Google Down, Down Under Australians try to tame the giant. Advertising under trademarked keywords -- such as a rival company's name -- has been a thorn in Google's side before. The practice has been upheld domestically, but tighter laws in other countries do not offer that kind of sponsorship flexibility. |
The Motley Fool March 15, 2007 Rick Aristotle Munarriz |
MIVA Searches for Answers The paid search pioneer has a tough time finding profitability in its latest quarter. Investors, take note. |
InternetNews August 7, 2006 Clint Boulton |
Google Goes Sole Searching with MySpace, Fox Google will pay News Corp. $900 million through 2010 to be the exclusive search and keyword advertising sales provider for MySpace.com and other Fox Interactive Media Web sites owned by the media giant. |
The Motley Fool December 21, 2006 Chuck Saletta |
The Worst Stock for 2007: Google Google is an absolutely fabulous company, but wonderful companies don't always make excellent investments. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
InternetNews December 19, 2003 Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. |
PC Magazine August 31, 2005 David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |