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BusinessWeek October 3, 2005 Ben Elgin	Google's Search for Simplicity That famously spartan user interface on Google's homepage is about to face a major test as the outfit seeks to drum up attention for its many new offerings
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool July 13, 2006 Rick Aristotle Munarriz	Google Must Die It's great that Microsoft and Yahoo! now offer interoperability between their voice-chat platforms. It's a pretty bold move, even if it's not entirely unexpected. Investors, take note.
InternetNews May 22, 2006 Nicholas Carlson	Stats Say Google Losing Something Google increased its search dominance in April, but remains well behind Yahoo's news, mail, finance and maps service.
InternetNews September 30, 2005 Susan Kuchinskas	Google Calendar Imminent? It's been an open secret among entrepreneurs in Silicon Valley that Google would launch Google calendar in October.
Search Engine Watch August 24, 2005 Danny Sullivan	New Google Talk Offers Instant Messaging & Voice Chat As widely expected, Google waded into the instant messaging space with the debut of Google Talk, an IM client that also offers the ability to make voice calls between computers.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
Search Engine Watch April 5, 2004 Danny Sullivan	Google Tops, But Yahoo Switch Success So Far New WebSideStory stats say Google's most popular, but they also reveal that Yahoo's recent replacement of Google results with its own technology doesn't appear to have cost it visitors.
The Motley Fool May 25, 2007 Mac Greer	Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo?
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
The Motley Fool January 14, 2008 Adam J. Wiederman	Worst Stock for 2008: Yahoo! This analyst feels that Yahoo! simply cannot compete against Google, and has chosen Yahoo! to be the worst stock of 2008.
InternetNews September 8, 2008 Sean Michael Kerner	Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that.
Search Engine Watch March 21, 2006 Danny Sullivan	Google Launches Google Finance For years, those seeking specialty financial information via Google have been sent to competitors such as Yahoo and MSN. Now Google's providing financial information directly to its own users.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
Search Engine Watch November 5, 2003 Danny Sullivan	Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
InternetNews July 11, 2006 Clint Boulton	Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program.
InternetNews March 16, 2006 David Miller	Google Eyes Retail Sector Amazon is now offering low-cost online data storage to users, Microsoft wants to be the search site of choice, Yahoo is involved with VoIP services, and Google seems to want to break into retail.
The Motley Fool September 16, 2005 Tom Taulli	Google Goes in Search of Blogs Blog search is Google's latest feature in its race to stay on top. But, for the most part, don't expect it to have an immediate impact on the bottom line.
The Motley Fool April 6, 2006 Rick Aristotle Munarriz	Dueling Fools: Yahoo! Bear The commitment to compete is here, but not the commitment to win. At a significantly lower price, it might make sense for investors put some money here, but not at these lofty levels.
The Motley Fool September 2, 2005 Rick Aristotle Munarriz	Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye.
InternetNews April 20, 2005 Susan Kuchinskas	Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer.
The Motley Fool July 1, 2004 Alyce Lomax	Microsoft's Still Searching Today, Microsoft unveiled an upgrade to its MSN search capabilities, as well as a preview of search functions to come.
Search Engine Watch April 29, 2004 Danny Sullivan	Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.
The Motley Fool March 21, 2006 Tim Beyers	Google's Financial Makeover The search site's march toward full-scale portalhood continues. Should Microsoft or Yahoo! start to worry? Investors, take note.
InternetNews October 6, 2005 Susan Kuchinskas	Google Mashes Up Local Maps and local search merge into Google Local.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
BusinessWeek September 5, 2005 Ben Elgin	Google's Grand Ambitions Google's strategic moves rattle everyone from Microsoft to telecom companies to eBay.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
The Motley Fool February 1, 2008 Alyce Lomax	Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers.
Search Engine Watch April 20, 2005 Chris Sherman	Google Personalizes the Web Say goodbye to bookmarks: Google's My Search History feature automatically keeps track of web searches and every page viewed from search results by saving your "search behavior," not web pages.
Search Engine Watch December 29, 2005 Danny Sullivan	2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.
The Motley Fool December 21, 2006 Chuck Saletta	The Worst Stock for 2007: Google Google is an absolutely fabulous company, but wonderful companies don't always make excellent investments.
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
The Motley Fool September 26, 2005 Tim Beyers	Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.
InternetNews October 23, 2006 Nicholas Carlson	Google Gets Social Search Religion Google's Custom Search Engine is for individuals, organizations or business that want to add customized Google Web Search to their Web site or blog.
InternetNews April 12, 2007 Nicholas Carlson	Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share.
InternetNews March 21, 2006 Nicholas Carlson	Google Finance Sparks Portal Talk After launching Google Finance, is the company closer to becoming a portal? Does Wall Street care?
The Motley Fool November 19, 2004 Brian Gorman	Google's Caution Google's warning is no reason to panic, though the Internet upstart's position is not as secure as it once was.
The Motley Fool November 17, 2006 Tim Hanson	Google $500: Buy, Sell, or Hold? The world's best search engine cannot be contained. At $500, there's a lot to love about Google -- and a lot to be scared of.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
PC Magazine September 13, 2006 Michael J. Miller	A Nation of Searchers Search sites in general, and Google in particular, are growing rapidly. This past year has also seen significant growth in MySpace and other Internet communities.
InternetNews December 8, 2006 Nicholas Carlson	Analysts: You Can't Compare Yahoo to Google Sure, Yahoo does search like Google, but there's a lot more to the just-reorganized company.
InternetNews August 8, 2005 Susan Kuchinskas	Google to Buy Meetroduction Google is expected to announce the purchase of Meetroduction, a localized social networking software developer, later this week.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool June 26, 2007 Mac Greer	Fool Video: Too Late to Buy Google? Shares of Google hit a new high. Is it too late to buy?
Search Engine Watch January 25, 2006 Greg Jarboe	Beyond Beta: Google News Graduates Google News -- the search engine of choice for journalists and news junkies -- has finally graduated from beta status, and with some shiny new features.
The Motley Fool June 15, 2006 Chuck Saletta	Dueling Fools: Google Bear Google is priced to perfection, as if its business will continue to grow exponentially, unencumbered for years to come. With such high expectations baked into its stock, there's only one way for the market to be surprised -- downwards.
The Motley Fool June 21, 2006 Alyce Lomax	10 Things I Hate About Google There are plenty of reasons to think Google's a risky investment. Google's not doing itself a favor, nor its shareholders, by trying to do too many things that have already been done, and done perfectly well.