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Search Engine Watch April 29, 2004 Danny Sullivan	Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.
Search Engine Watch November 5, 2003 Danny Sullivan	Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.
Search Engine Watch May 14, 2004 Danny Sullivan	Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return?
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
The Motley Fool July 14, 2004 Tom Taulli	How Will Google Grow? Google looks down several avenues as it pushes toward its IPO.
Search Engine Watch May 6, 2002 Danny Sullivan	Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo...
Search Engine Watch April 30, 2004 Chris Sherman	A Closer Look At Google's IPO Filing Google has finally pulled the trigger on its long-expected initial public offering filing. Here's a closer look at some of the numbers and facts revealed by the company as it opens itself up for the first time to public scrutiny.
Search Engine Watch October 9, 2002 Danny Sullivan	Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results.
BusinessWeek September 29, 2003	Eric Schmidt, Google It took an upstart like Google to help show the Net's leaders how to make money by linking ads to search results.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
Search Engine Watch May 18, 2004 Danny Sullivan	Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion.
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
The Motley Fool May 25, 2007 Mac Greer	Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo?
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
InternetNews August 19, 2004 Susan Kuchinskas	Post Google IPO: Now, the Really Hard Part With Google's IPO completed, the search leader must compete not only on its stock price, but on its core search technology and its search engine marketing offering.
Knowledge@Wharton	What Is Google Worth? The prospect of uber-search engine firm Google Inc.'s considering an initial public offering seems to have Wall Street salivating. Analysts are struggling to put numbers on intangibles, while technology boosters hail the potential IPO as if it were the second coming.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
InternetNews April 30, 2004 Susan Kuchinskas	172 Pages... and Questions Remain The nuts and bolts of Google's celebrated IPO are missing from SEC filing.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool November 19, 2004 Brian Gorman	Google's Caution Google's warning is no reason to panic, though the Internet upstart's position is not as secure as it once was.
InternetNews July 26, 2004 Erin Joyce	Google Sets IPO Price Range Plus, it sets some more rules for its unique auction IPO process for the long-anticipated IPO.
The Motley Fool December 1, 2006 Joseph Khattab	Foolish Book Review: "The Google Story" This book by David A. Vise is an interesting read, but not a revelatory one. Google is so closely followed by the media that everyone already knows the story.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
The Motley Fool March 28, 2006 Alyce Lomax	Google Shores Up Search Google's lead widens, but challenges still remain. Investors should certainly be grateful for indications that the company is defending its territory, but it doesn't change the fact that the search giant will have to find new revenue channels.
Search Engine Watch July 5, 2000	Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results....
Search Engine Watch May 1, 2002 Danny Sullivan	Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search....
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
The Motley Fool March 2, 2007 Mac Greer	Can Yahoo Catch Google? Can a new and improved Yahoo! catch a tried-and-true Google? Here is an interview about Yahoo! and other search-related business with Pulitzer prize-winning reporter David Vise, author of the Google Story.
InternetNews March 4, 2005 Susan Kuchinskas	Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail?
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
Search Engine Watch January 7, 2003 Danny Sullivan	Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue.
The Motley Fool August 10, 2004 Tom Taulli	Yahoo! the First Winner in Google IPO Yahoo!'s once-questioned acquisition of Overture appears to have been a huge coup. The company was clearly in a position of strength and was not shy in exacting a great deal.
The Motley Fool August 2, 2004 Alyce Lomax	Will Investors Go for Google? The search company sets up its online auction site; the time of IPO reckoning is near.
InternetNews March 21, 2006 Nicholas Carlson	Google Finance Sparks Portal Talk After launching Google Finance, is the company closer to becoming a portal? Does Wall Street care?
The Motley Fool June 2, 2004 Alyce Lomax	Google Goes Corporate The corporate market is Google's plan to open another revenue channel.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool October 12, 2004 Rick Aristotle Munarriz	Google on Top Google is making some investors nervous when it comes to gravity.
InternetNews August 11, 2004 Susan Kuchinskas	Google Auction Imminent The search leader gears up for the real action in its contrarian IPO.
InternetNews August 12, 2004 Susan Kuchinskas	Google Gavel Goes Up Bidding for shares in the search provider's IPO auction opens, as the prospectus is revised still again.
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
The Motley Fool February 4, 2008 Rick Aristotle Munarriz	You Can't Fool This Fool, Google Google is complaining about Microsoft's possible acquisition of Yahoo!, but in reality the company may have much to gain from the potential merger.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
Search Engine Watch July 5, 2000	Good For Google Does Not Equal Bad For Inktomi The loss of big portal Yahoo to Google's search service doesn't necessarily mean Inktomi is a big loser, just because Google is a big winner.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
The Motley Fool November 22, 2005 Rick Aristotle Munarriz	Daily Double: Google The Internet's most valuable company got there the hard way: It earned it. Google is now a $120 billion company. If it were to double from here, it would mean that the stock would appreciate in market value by more than the heady gains of its brief yet brilliant trading life.