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InternetNews
September 1, 2005
Susan Kuchinskas |
Yahoo Funding Spyware? Analyst Ben Edelman charges Yahoo with supporting spyware companies by having them distribute its pay-per-click ads. He says that advertisers should be told what they are getting.   |
BusinessWeek
June 28, 2004
Ben Elgin |
Guess What -- You Asked For Those Pop-Up Ads Software lodged in your PC follows your Web wanderings and slings up relevant pitches. |
PC World
November 2005
Tynan & Spring |
The Hidden Money Trail Those programs that pelt you with ads and bog down your PC are financed by some of America's largest companies. |
BusinessWeek
July 17, 2006
Ben Elgin |
The Plot To Hijack Your Computer Direct Revenue's swift rise illustrates the intertwining of spyware and mainstream online marketing. |
BusinessWeek
October 2, 2006
Brian Grow |
Doing Business With A Controversial Partner Yahoo turns ads over to a company associated with suspicious clicks, inflated bills, and "rogue" software. |
BusinessWeek
September 26, 2005
Ben Elgin |
For Yahoo, Mistrust Is Popping Up Yahoo! could do more to fix adware problems. |
BusinessWeek
July 17, 2006
Ben Elgin |
Yahoo's Pop-Up Connection Yahoo! Inc. has become one of the spyware industry's main benefactors. Since 2003 the Sunnyvale titan has indirectly supplied ads to - and shared millions of revenue dollars with - Direct Revenue and its rivals. |
PC World
February 2005
Brandt & Dahl |
New Ad Attacks Ads and adware have a new way to get on your PC: via music and video files. We show how they do it and how to stop them. |
InternetNews
February 16, 2007
Roy Mark |
DirectRevenue to Pay Back 'Spyware' Gains Adware distributor DirectRevenue today settled Federal Trade Commission charges of unfair and deceptive trade practices of installing unwanted and unsolicited spyware unto consumers' computers. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
PC World
November 2001
Tom Spring |
Consumer Alert: Stealth Ad Invasion Don't look now, but your computer may be harboring software that lets unwanted advertising in... |
InternetNews
April 4, 2006
David Miller |
Spitzer Files Spyware Suit New York Attorney General Eliot Spitzer is suing an Internet advertising firm he claims surreptitiously installed millions of pop-up ad producing programs on individuals' computers. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
BusinessWeek
October 2, 2006
Brian Grow et al. |
Click Fraud What marketers should know about the "dark side" of online advertising. |
PC World
April 2004
Liane Cassavoy |
Bye-Bye, Pop-Ups. Hello...? Pop-up ads, those reviled windows that intrude on your Web surfing, seem to be on the decline. But don't celebrate yet: New forms of advertising that may be just as annoying and even more intrusive are likely to replace them. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
BusinessWeek
June 28, 2004 |
Ben Edelman, Adware Scourge This 24-year-old law student-expert witness says he's "100% convinced that spyware is a fair label" for advertising software. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
BusinessWeek
June 28, 2004 |
Avi Naider, Adware Crusader The chief exec of WhenU says he hates spyware as much as anyone, but his product is different. Here he explains |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
Wired
December 2005
Annalee Newitz |
Don't Call It Spyware Three years ago Gator (now Claria) was considered a parasite and a scourge. Today it's a rising star - selling virtually the same product. How a pop-up pariah won the adware wars. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
BusinessWeek
July 17, 2006
Ben Elgin |
A Software Hall of Mirrors Dubious practices inflate the number of customers that spyware companies are generating for advertisers. |
Wired
January 2006
Charles C. Mann |
How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
PC World
February 2004
Andrew Brandt |
Privacy Watch: Gain Extra Protection With Adware Scanner Secrets Put the extra features of Spybot Search & Destroy and Ad-aware to work for you. |
PC World
March 2002
Brad Grimes |
Yet Another Word From Our Sponsor The new, annoying, unavoidable world of online ads... |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Knowledge@Wharton
August 13, 2003 |
Darn Those Pop-Up Ads! They're Maddening, But Do They Work? E-commerce experts at Wharton and elsewhere say pop-ups are not universally loathed and irrevocably worthless. But collectively they can indeed be a nuisance. |
Search Engine Watch
August 1, 2005
Danny Sullivan |
New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network. |
BusinessWeek
July 17, 2006
Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
InternetNews
May 4, 2006
Nicholas Carlson |
Yahoo Called Spyware Pusher in Lawsuit Anti-spyware activist Bed Edelman is leading a new round of charges that search and portal player Yahoo deployed clickfraud with the help of spyware in its dealings with Web advertising clients. |
Search Engine Watch
July 14, 2008
David Szetela |
Creating PPC Campaigns: the 'Live or Die' Settings Think you know the right way to set up a new PPC campaign? Paying close attention to the details many advertisers miss can position you for success and help you avoid common pitfalls. |
Entrepreneur
February 2004
Melissa Campanelli |
A Pop-Up Victory Competitors' ads could muscle in on your Web site. |
The Motley Fool
September 22, 2010
Anders Bylund |
Google Wants to Go Offline, Too "Online only" is not what Google wants to be in the long run. |
Fast Company
October 2009
Stephanie Schomer |
Click Here: The Short, Inglorious History of Online Advertising A chronological look at the short history of online advertising, from 1994 until today. |
Search Engine Watch
June 25, 2010
John Lee |
One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. |
InternetNews
January 30, 2007
Ed Sutherland |
Travel Companies, Cingular Settle Adware Case Three online advertisers have to pony up $100,000 and promise to stop using controversial adware as part of a settlement with New York State's Attorney General. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
Fast Company
November 2004
Alan Deutschman |
The Ad Agency on Your Hard Drive How Web software called "adware" is taking advertising to a new, effective, and extremely annoying level. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
