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InternetNews
September 1, 2005
Susan Kuchinskas |
Yahoo Funding Spyware? Analyst Ben Edelman charges Yahoo with supporting spyware companies by having them distribute its pay-per-click ads. He says that advertisers should be told what they are getting.   |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
BusinessWeek
July 17, 2006
Ben Elgin |
A Software Hall of Mirrors Dubious practices inflate the number of customers that spyware companies are generating for advertisers. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
BusinessWeek
September 26, 2005
Ben Elgin |
For Yahoo, Mistrust Is Popping Up Yahoo! could do more to fix adware problems. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
BusinessWeek
October 2, 2006
Brian Grow |
Doing Business With A Controversial Partner Yahoo turns ads over to a company associated with suspicious clicks, inflated bills, and "rogue" software. |
InternetNews
November 29, 2007
Kenneth Corbin |
Ads Coming to PDFs Courtesy of Adobe, Yahoo Adobe and Yahoo today announced a new service that will allow marketers to place ads in Adobe's Portable Document Format. |
InternetNews
June 21, 2007
Nicholas Carlson |
Yahoo Scores Rivals.com This week, Yahoo announced it bought Rivals.com, a network of over 150 sports sites dedicated to college and high school sports, primarily football and basketball. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
May 10, 2010 |
Yahoo, Microsoft Ready Search Ad Integration Ad customers get some early details on migration. |
InternetNews
May 4, 2006
Nicholas Carlson |
Yahoo Called Spyware Pusher in Lawsuit Anti-spyware activist Bed Edelman is leading a new round of charges that search and portal player Yahoo deployed clickfraud with the help of spyware in its dealings with Web advertising clients. |
InternetNews
July 29, 2009 |
Microsoft and Yahoo Deal on Search, At Last After much rumor and speculation, two online giants strike a sweeping partnership. |
BusinessWeek
April 24, 2006
Grow & Helm |
Your Ad Here. And Here. And Here How a web of middlemen is hijacking the placement of online ads - and cashing in. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
April 10, 2008 |
AOL, News Corp. Add New Twists to Yahoo's Saga Alliances keep forming just as Yahoo appears out of aces in its effort to thwart Microsoft. |
The Motley Fool
May 4, 2007
Seth Jayson |
Microsoft Saves Yahoo! Aside from having to play ugly stepsister to media fascinator Google, Yahoo! still produces great cash flow and owns a lot of hyper-valuable Web space. That hasn't stopped Mr. Market from beating up the stock lately -- until today. |
The Motley Fool
September 22, 2009
Rick Aristotle Munarriz |
Google Outbids Yahoo! on eBay One of the problems with this summer's deal to let Microsoft handle Yahoo!'s paid-search business is that third-party affiliates may see this as the perfect time to switch to market leader Google. |
InternetNews
April 10, 2007
Nicholas Carlson |
Yahoo Ad Network Lands Viacom Sites Yahoo is the new exclusive provider for sponsored search and contextual ads to all of Viacom's 33 broadband sites. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
InternetNews
July 22, 2009
Kenneth Corbin |
Yahoo: Looking Up After Mixed Second Quarter? Analysts note Web pioneer ramping up focus on display ads, potentially laying the groundwork for a search deal with Microsoft. |
InternetNews
August 5, 2009 |
Microsoft Deal Looking a Little Sweeter for Yahoo? New details emerging from Microsoft and Yahoo's ten-year search and advertising partnership suggest that Yahoo may be getting a better deal than it initially appeared - potentially upping its take as the agreement progresses. |
InternetNews
January 13, 2010 |
Bing Leveling Off While Yahoo Slips: Nielsen Yahoo's share continues to decline even as Microsoft and Yahoo await regulatory approval for their deal. |
The Motley Fool
March 18, 2008
Rick Aristotle Munarriz |
Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud. |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
InternetNews
March 11, 2005
Susan Kuchinskas |
Yahoo Freshens up Its Services Portfolio Engineers added several features to its range of services, as Yahoo seemingly ramps up a contextual ad service. |
The Motley Fool
July 29, 2009
Rick Aristotle Munarriz |
Yahoo!'s Deal With Microsoft Is a Mistake Yahoo! and Microsoft finally square away a search deal. Too bad for Yahoo! |
The Motley Fool
November 20, 2006
Rick Aristotle Munarriz |
All the Yahoo! That's Fit to Print Its latest deal may lead to a big presence on newspaper websites. The partnership is about more than just sniffing out job hunters. Investors, take note. |
InternetNews
September 29, 2009 |
Yahoo Opens Its Home Page to Customization The Web giant integrates its Yahoo Application Platform with its redesigned home page. |
InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
InternetNews
May 31, 2005
Susan Kuchinskas |
Yahoo Meets Searchers' Mindsets Yahoo Next, the site that lets users try out functions that aren't quite ready for prime time, put out a tool that adjust results based on how commercial they are. |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
