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BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
BusinessWeek July 17, 2006 Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
The Motley Fool September 8, 2005 Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
InternetNews November 6, 2006 Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool January 21, 2009 Rick Aristotle Munarriz |
Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program. |
InternetNews January 31, 2006 Susan Kuchinskas |
Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video. |
InternetNews April 16, 2007 Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
The Motley Fool November 6, 2006 Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
Search Engine Watch October 6, 2004 Danny Sullivan |
Google Print Opens Widely To Publishers Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion. |
The Motley Fool April 26, 2005 Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. |
The Motley Fool April 17, 2008 Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
The Motley Fool January 9, 2008 Rick Aristotle Munarriz |
Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth. |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
Information Today August 29, 2005 Barbara Quint |
CORRECTIONS: Google Print Not All I Said It Was Google does not supply publishers with e-books as part of the Google Print program, contrary to earlier reporting. Other errors in the Google Print reporting were also discovered. |
Search Engine Watch December 17, 2003 Chris Sherman |
Google Introduces Book Searches Google has launched an experimental program that indexes excerpts of popular books, blending the content from these works into regular Google search results. |
InternetNews August 7, 2006 Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
InternetNews October 16, 2008 Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
The Motley Fool November 13, 2007 Rick Aristotle Munarriz |
Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years. |
InternetNews March 13, 2008 Kenneth Corbin |
Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites. |
InternetNews August 15, 2006 Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages. |
Information Today April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. |
InternetNews April 3, 2007 Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
The Motley Fool February 4, 2008 Rick Aristotle Munarriz |
You Can't Fool This Fool, Google Google is complaining about Microsoft's possible acquisition of Yahoo!, but in reality the company may have much to gain from the potential merger. |
The Motley Fool October 12, 2005 Rick Aristotle Munarriz |
Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium? |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool July 26, 2007 Rick Aristotle Munarriz |
Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google? |
The Motley Fool April 3, 2006 Stephen Ellis |
Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent. |
The Motley Fool September 20, 2007 Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
The Motley Fool September 6, 2006 Jack Uldrich |
Google Searches the Past for New Opportunities The bottom line is this: Google's latest service, offering people a way to search back in time, also offers Google investors yet another reason why they shouldn't have to search too hard to understand how the company will keep its revenues growing into the future. |
The Motley Fool January 14, 2009 Rick Aristotle Munarriz |
Google in 2012 How will the search giant look three years from now? |
InternetNews January 31, 2007 Erin Joyce |
Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter. |
InternetNews July 21, 2005 Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
The Motley Fool June 5, 2007 Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
InternetNews May 23, 2006 Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
The Motley Fool October 3, 2007 Rick Aristotle Munarriz |
Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling? |
The Motley Fool May 25, 2007 Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
The Motley Fool April 3, 2007 Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
BusinessWeek April 9, 2007 Rob Hof |
Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back |
CIO January 15, 2006 Juan Carlos Perez |
Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study. |
InternetNews January 22, 2009 David Needle |
Google Beats Estimates, Profit Takes a Hit Over $1 billion in charges from investments in AOL and Clearwire hurt the bottom line. |
Search Engine Watch September 22, 2004 Danny Sullivan |
Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. |
The Motley Fool April 30, 2007 Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
The Motley Fool July 18, 2005 Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |