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Entrepreneur
June 2010
Jennifer Wang |
Patagonia, From the Ground Up While the rest of retail was tanking, Yvon Chouinard's outdoor clothing and gear company was having its best two years ever. Here's why.   |
Inc.
November 2005
Michael S. Hopkins |
Reconnaissance: Beyond and Back Let My People Go Surfing: The Education of a Reluctant Businessman exemplifies Patagonia's Yvon Chouinard and the startling power of authenticity in the business world. |
Fast Company
July 2009
Tom Foster |
Patagonia's Founder on Why There's "No Such Thing as Sustainability" An exclusive interview with Patagonia founder Yvon Chouinard, who may be pessimistic about the earth's future, but is determined to keep fighting. |
CIO
August 15, 2001
Meg Mitchell Moore |
Green Lights If you're looking for innovative ideas, look to the environment... |
CFO
October 1, 2010
Marie Leone |
"I Hate CFOs Who Always Say No." This CFO was skeptical that her company could balance social responsibility and financial success, but now she's a believer. An interview with Rose Marcario, COO and CFO, Patagonia Inc. |
Fast Company
August 2000
Ron Lieber |
Working, Naturally The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural. |
Outside
April 2007
Turner et al. |
Green Giants Meet 23 real-world leaders building a future where SUVs run on algae, skyscrapers have the carbon footprints of toolsheds, conservation is a religious imperative, and inconvenient truths have very profitable solutions |
Outside
May 2009
Nick Heil |
Welcome to the Mutant Factory Black Diamond Equipment has prided itself on breaking all the rules. They eschew advertising, take risks, and employ a team of athletes who do their "market research" skiing and climbing in the Wasatch backcountry. So far, it's working. |
Fast Company
February 2015
Danielle Sacks |
Patagonia CEO Rose Marcario Fights The Fights Worth Fighting Patagonia is sort of a paradox. You manufacture clothing. You are in the business of making and selling stuff, and yet you tell people not to buy it. |
Outside
June 2006
Katie Arnold |
She Rocks Steph Davis knows the downside of being one of the world's best women climbers like living out of a car for seven years and having your mom suggest (frequently) that you're out of your mind. The upside? Yosemite. The Andes. And a life in which every day is a thrilling vertical grab. |
Outside
December 2003 |
XX Factor We celebrate the athletes, explorers, innovators, and troublemakers who are living bigger, braver lives and daring us to follow their lead. These 25 women know something you should know: It's a wide-open world. Grab it. It's yours. |
Outside
April 2005
Florence Williams |
The Axis of Eco Earth-friendly cool is everywhere, from Hollywood and innovative building design to hybrid cars and candy bars. You live, breathe, and play green already--so why not come full circle by bringing it all back home? |
Outside
September 2005
Mark Jenkins |
The Elements of Style It's time for a radical reform of high-altitude mountaineering -- and a fresh debate over what it means to climb right |
Outside
November 2005
Elizabeth Hightower |
Magnetic South Patagonia's wild peaks and blue glaciers have long been the ultimate lost frontier. Now an American gone gaucho is carving out an incredible new trekking kingdom in Chile's vast, unspoiled Aysen region, and adventure's South American dreamscape just got a whole lot bigger. |
Fast Company
May 2012
Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth. |
Outside
February 2005 |
Volunteer Vacations There's a renaissance of creativity and innovation in our world as travel outfitters, gear companies, and adventure athletes roll up their sleeves, open their wallets, and donate their time to help change our planet for the better. |
Fast Company
April 2008
Alissa Walker |
Measuring Footprints A new program at Patagonia tells consumers about the eco-impact of its products and helps the company get greener. |
BusinessWeek
July 24, 2008
Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
Outside
April 2007
Kate Siber |
Performance Corn Apparel makers embrace wicking coconut shells, beech-wood shirts, and other miracle materials |
Fast Company
November 1, 2007
Charles Fishman |
Hire This Guy In the fast-changing world of corporate sustainability, environmental consultants are the new management gurus. And Mike Brown is the master. |
Inc.
January 2009 |
Ask Yvon Chouinard How you can incorporate things such as charitable initiatives and flexible work hours when you are still a struggling young company. |
The Motley Fool
March 10, 2011
Alyce Lomax |
This Green Won't Go Out of Fashion Sustainability ratings bode well for apparel and retail companies -- and their investors. |
Outside
June 2010
Patrick Symmes |
The Beautiful and the Dammed Chilean Patagonia is an adventurer's paradise, a land of raging whitewater, dazzling glaciers, and pink-fleshed lunker trout. So how's it going to look with five new dams and a 1,500-mile power line? |
Wired
May 2006
Daniel H. Pink |
Rise of The Neo-Greens Solar panels on the roof. Hybrid car in the garage. Organic-cotton clothes in the closet. Today's eco-radicals are voting with their dollars. |
Outside
April 2005
Elizabeth Weil |
Babes on Belay Four young climbers hit the road in search of big rock, girl power, and a heavenly interlude of physical bliss. |
HBS Working Knowledge
April 28, 2010 |
Earth Day Reflections Harvard Business School professors Robert G. Eccles, Rebecca Henderson, and Richard H.K. Vietor shared their views on the sustainability-related challenges and opportunities facing today's business leaders. |
The Motley Fool
April 22, 2008
Todd Wenning |
3 Unsung Environmental Stewards Big companies could learn some lessons from these environmentally-minded firms. |
Fast Company
December 1, 2006
Jennifer Alsever |
Is That Bamboo In Your Pants? Similar to nutrition labels on food, several clothing makers are introducing the planet-saving ingredients of their products. |
Fast Company
August 2005
Ann Marsh |
The Art of Work What would happen if the best moments of your life happened at the office? That would be "flow," and thanks to an American author/ psychologist, more and more businesses want to know about it. |
AskMen.com
Steve Richer |
How To: Go Rock Climbing Learn the basics of rock climbing, including what gear you'll need and where to go. |
Outside
October 2008
Patrick Symmes |
The Cabin of My Dreams Ever fantasized about building a restful escape, with your bare hands, in some untrammeled back of beyond and it all coming together just as you'd planned? Moron. |
