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Fast Company
May 2012
Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth.   |
Entrepreneur
June 2010
Jennifer Wang |
Patagonia, From the Ground Up While the rest of retail was tanking, Yvon Chouinard's outdoor clothing and gear company was having its best two years ever. Here's why. |
CFO
October 1, 2010
Marie Leone |
"I Hate CFOs Who Always Say No." This CFO was skeptical that her company could balance social responsibility and financial success, but now she's a believer. An interview with Rose Marcario, COO and CFO, Patagonia Inc. |
Fast Company
July 2009
Tom Foster |
Patagonia's Founder on Why There's "No Such Thing as Sustainability" An exclusive interview with Patagonia founder Yvon Chouinard, who may be pessimistic about the earth's future, but is determined to keep fighting. |
Outside
October 2005
Yvon Chouinard |
Let My People Go Surfing Patagonia's contrarian founder talks about breaking the rules -- and creating the world's most iconoclastic adventure-apparel company. |
Outside
September 2008
Katie Arnold |
The Shape of Things to Come The son of Patagonia's founder helps reinvent his family's company as a surf brand. |
Inc.
November 2005
Michael S. Hopkins |
Reconnaissance: Beyond and Back Let My People Go Surfing: The Education of a Reluctant Businessman exemplifies Patagonia's Yvon Chouinard and the startling power of authenticity in the business world. |
Fast Company
April 2008
Alissa Walker |
Measuring Footprints A new program at Patagonia tells consumers about the eco-impact of its products and helps the company get greener. |
BusinessWeek
November 27, 2006
Jeffrey Gangemi |
Giving Goes Green Small companies are donating a portion of their sales to environmental groups through 1% For the Planet. |
CIO
August 15, 2001
Meg Mitchell Moore |
Green Lights If you're looking for innovative ideas, look to the environment... |
The Motley Fool
March 10, 2011
Alyce Lomax |
This Green Won't Go Out of Fashion Sustainability ratings bode well for apparel and retail companies -- and their investors. |
Outside
March 2010
Grayson Schaffer |
Chris Malloy's 180 Degrees South This film ode to cutting loose could make you quit your job. |
Fast Company
August 2000
Ron Lieber |
Working, Naturally The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural. |
Fast Company
November 2005
Lucas Conley |
Other Recommended Reading Guidebook: One Billion Customers by James McGregor... Flight Reading: Let My People Go Surfing by Yvon Chouinard... |
BusinessWeek
July 24, 2008
Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
