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Fast Company May 2012 Margaret Rhodes |
Patagonia Founder Yvon Chouinard's Rules Of Profitable, Earth-Friendly Business Patagonia founder and green-living pioneer Yvon Chouinard, along with colleague Vincent Stanley, penned The Responsible Company, a show-and-tell account of how to run a successful business and be good to planet earth. |
Entrepreneur June 2010 Jennifer Wang |
Patagonia, From the Ground Up While the rest of retail was tanking, Yvon Chouinard's outdoor clothing and gear company was having its best two years ever. Here's why. |
Inc. November 2005 Michael S. Hopkins |
Reconnaissance: Beyond and Back Let My People Go Surfing: The Education of a Reluctant Businessman exemplifies Patagonia's Yvon Chouinard and the startling power of authenticity in the business world. |
CIO August 15, 2001 Meg Mitchell Moore |
Green Lights If you're looking for innovative ideas, look to the environment... |
Outside October 2005 Yvon Chouinard |
Let My People Go Surfing Patagonia's contrarian founder talks about breaking the rules -- and creating the world's most iconoclastic adventure-apparel company. |
CFO October 1, 2010 Marie Leone |
"I Hate CFOs Who Always Say No." This CFO was skeptical that her company could balance social responsibility and financial success, but now she's a believer. An interview with Rose Marcario, COO and CFO, Patagonia Inc. |
Fast Company February 2015 Danielle Sacks |
Patagonia CEO Rose Marcario Fights The Fights Worth Fighting Patagonia is sort of a paradox. You manufacture clothing. You are in the business of making and selling stuff, and yet you tell people not to buy it. |
Fast Company November 2005 Lucas Conley |
Other Recommended Reading Guidebook: One Billion Customers by James McGregor... Flight Reading: Let My People Go Surfing by Yvon Chouinard... |
Fast Company April 2008 Alissa Walker |
Measuring Footprints A new program at Patagonia tells consumers about the eco-impact of its products and helps the company get greener. |
Fast Company August 2000 Ron Lieber |
Working, Naturally The news came as a shock to the people of Patagonia: Despite the company's commitment to the environment, its own operations were at odds with nature. What happened next was only natural. |
BusinessWeek July 24, 2008 Brian Hindo |
Reverse Logistics: From Trash to Cash What can businesses do with scraps, returns, broken goods, and garbage? Run it backwards through the supply chain to extract maximum value. |
Outside December 2006 |
Review: Patagonia Rimu Shoes This fall, Patagonia greens up footwear by rolling out an all-new line of shoes. |
Inc. January 2009 |
Ask Yvon Chouinard How you can incorporate things such as charitable initiatives and flexible work hours when you are still a struggling young company. |
The Motley Fool January 4, 2007 Jeremy MacNealy |
Ford: Scrooge or Santa? Here is an enterprise whose history of philanthropy almost makes the company's namesake synonymous with giving -- Ford Motor. |
Outside September 2008 Katie Arnold |
The Shape of Things to Come The son of Patagonia's founder helps reinvent his family's company as a surf brand. |
BusinessWeek November 27, 2006 Jeffrey Gangemi |
Giving Goes Green Small companies are donating a portion of their sales to environmental groups through 1% For the Planet. |
The Motley Fool April 15, 2004 Rich Smith |
Ford Switches Sides Ford embraces gasoline taxes and hybrid technology. |
Outside December 2004 Michael Roberts |
Tom Brokaw Interview An interview with avid outdoorsman and TV journalism icon Tom Brokaw about a life in which breaking news may simply mean the trout are biting. |
The Motley Fool April 22, 2008 Todd Wenning |
3 Unsung Environmental Stewards Big companies could learn some lessons from these environmentally-minded firms. |
Outside April 2007 Kate Siber |
Performance Corn Apparel makers embrace wicking coconut shells, beech-wood shirts, and other miracle materials |
Wired May 2006 Daniel H. Pink |
Rise of The Neo-Greens Solar panels on the roof. Hybrid car in the garage. Organic-cotton clothes in the closet. Today's eco-radicals are voting with their dollars. |
BusinessWeek September 26, 2005 Kathleen Kerwin |
The Green American Car Company? Ford needs to reinvent itself. Pushing environment-friendly cars might do the trick. |