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Search Engine Watch October 27, 2005 Chris Sherman	A Compilation of Search Marketing Book Reviews Looking for a book to help you sharpen your search marketing skills? Here's a compilation of reviews published in SearchDay over the past several years.
Search Engine Watch June 8, 2005 Chris Sherman	Search Marketing in a Box Looking for a comprehensive guide to search marketing that's filled with tons of practical, no-nonsense tips and techniques? The Search Engine Marketing Kit by Dan Thies may be just the ticket.
Search Engine Watch July 7, 2008 David Szetela	PPC Advertising: Art or Science? Pay-per-click advertising is 10 percent art, and 90 percent science. Learn the fundamentals and secrets of successful PPC advertising here.
Search Engine Watch November 1, 2005 Chris Sherman	Web Analytics, Demystified Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A new book demystifies the process, showing you how to implement your own effective measurement strategies.
Search Engine Watch February 16, 2005 Bill Hunt	What, Exactly, is Search Engine Spam? There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques?
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
CRM July 2011 Brittany Farb	The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.
Chemistry World November 5, 2013 Simon Coles	Structure of materials: an introduction to crystallography, diffraction and symmetry Most of the clues as to the content of this book by De Graef and McHenry are in the title, apart from the fact that it really is a very comprehensive introductory text!
Search Engine Watch May 27, 2004 Catherine Seda	Managing a Search Advertising Budget You want top search result positions now, and you're willing to pay for them. But is your paid listing launch on hold until you can justify a budget and demonstrate ROI goals?
Search Engine Watch November 29, 2006 Greg Sterling	Search Marketing 2006: Facts & Figures If you're looking for hard data about the world of search engine marketing, arguably the best single source of metrics is MarketingSherpa's annual Benchmark Guide.
CRM December 16, 2015 Sam Del Rowe	True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior.
Search Engine Watch May 5, 2010 Gareth Owen	Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics.
CRM December 28, 2012 Justin Gray	Applying B2C Principles to B2B Campaigns Thinking of your clients as individuals, not industries, is key.
Search Engine Watch July 21, 2008 David Szetela	PPC Keyword Sets: Words to the Wise Keyword lists are the bedrock of a successful pay per click ad campaign. Learn how to get started assembling lists that pack the most powerful advertising punch.
Entrepreneur October 2007 David Worrell	Out of the Woods The Branding Foundry is a unique "business accelerator" that builds comprehensive marketing plans for small businesses and contributes the capital to put them into action.
CRM October 3, 2014 Garry Levitt	Don't Gamble with Your Customer Experience Strategy Ground your marketing approach in insightful customer data.
InternetNews August 8, 2005 Susan Kuchinskas	New Responsys Release Tightens Focus The e-mail automation company's upgraded platform produces automatic but highly targeted messages.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
CRM November 25, 2011	Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
Search Engine Watch July 13, 2009 Ron Jones	PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money.
InternetNews October 21, 2010	Facebook Sues Alleged Spammers Facebook charges two individuals and a company with engaging in deceptive spam campaigns.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch March 26, 2009 David Szetela	PPC Content Advertising: The Latest Tips and Best Practices Great progress has been made over the last year in the capabilities of the search engines' contextual advertising offerings. Many advertisers could be tapping into a source of clicks where there's less competition and lower click prices.
CRM October 1, 2005 Alexandra DeFelice	Happy Holiday Marketing Marketers should prepare now for the upcoming holiday season online, testing email campaigns and looking at last year's holiday successes and failures.
CRM July 2014 Maria Minsker	The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role.
Search Engine Watch April 27, 2004 Danny Sullivan	Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike.
Search Engine Watch September 28, 2004 Patricia Hursh	Search Marketing in Europe Search marketing is increasingly global, but a local focus is still vital to achieve your goals. What does it take to have a successful search marketing campaign in Europe?
Pharmaceutical Executive December 1, 2008 Dave Ormesher	The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
CRM July 11, 2014 Scott Vaughan	Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results.
CRM March 21, 2013	Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value.
CRM November 2006 Coreen Bailor et al.	Introduction to Generation Nation: Table of Contents In September the U.S. Census Bureau predicted that at some time during October, the U.S. population would hit 300 million. Minutes after the prediction was announced marketers embraced the most massive marketing-campaign planning opportunity ever.
Search Engine Watch May 26, 2010 Joseph Kerschbaum	How to Move an AdWords Campaign Without Breaking it If you need to make major changes to an AdWords account, such as moving ad groups between campaigns, or even moving campaigns between accounts, here are some tips to ease the process.
CRM December 12, 2011 Judith Aquino	Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook.
Search Engine Watch March 6, 2009 Gregg Stewart	Integration in a Decentralized World As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions.
Search Engine Watch November 5, 2001 Danny Sullivan	Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck...
CRM November 11, 2014 Maria Minsker	SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM March 16, 2012 Eric Harber	Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level.
Chemistry World August 28, 2012 Jessica Gwynne	Bridging the gap Orbital Approach to the Electronic Structure of Solids builds on a book originally published by two of the authors in French in 1997.
Search Engine Watch April 5, 2011 Jason Tabeling	iPad AdWords Targeting: Insights & Tips A look at if tablet users are more likely to convert than smartphones or desktops, and how user behavior and usage alters the way you think about your marketing approach.