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CRM
July 11, 2014
Scott Vaughan
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. mark for My Articles similar articles
CRM
August 17, 2012
Joe Cordo
How to Get Value from Big Data Five ways to embrace the information you have. mark for My Articles similar articles
CRM
September 13, 2013
Grant Johnson
Engage and Keep Customers with a Dedicated CXM Approach A dedicated focus on customer experience management is required across the entire customer journey. Here is a three-step plan to cultivating consumer loyalty. mark for My Articles similar articles
CRM
April 4, 2014
Kane Russell
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. mark for My Articles similar articles
CRM
September 2010
David Rich
Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. mark for My Articles similar articles
CRM
November 25, 2011
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. mark for My Articles similar articles
CRM
February 23, 2015
Maria Minsker
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. mark for My Articles similar articles
CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles
Search Engine Watch
September 7, 2005
Chris Sherman
The Business of Search Engine Marketing An excellent new book focuses both on tactics as well as the managerial and organizational tasks required for effective large-scale search marketing campaigns. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
CRM
October 15, 2015
FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken. mark for My Articles similar articles
CRM
January 13, 2012
Rich Flek
Harnessing the Power of Social Media Are you prepared to meet the challenge? mark for My Articles similar articles
CRM
February 19, 2014
Maria Minsker
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. mark for My Articles similar articles
HBS Working Knowledge
February 5, 2009
John Quelch
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. mark for My Articles similar articles