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Commercial Investment Real Estate May/Jun 2006 Peter L. Mosca |
Meet the Press Media surrounds us in our daily lives and whether we seek the spotlight or hide from it, sooner or later, a commercial real estate professional may be required to play a public role. Build your brand by becoming a go-to media source in your market. |
IEEE Spectrum August 2007 Carl Selinger |
Dealing With the Media At some point in your engineering career you'll probably need to have this soft skill: to explain, defend, or promote a project to your boss, a reporter, or your company's communications manager. Here are guidelines on how to handle it. |
Search Engine Watch March 31, 2011 Jeremy Bencken |
PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields. |
Financial Planning September 1, 2005 Ed McCarthy |
Ready for Prime Time To get regular media exposure, you must deliver information in the right package. Here's advice for the financial professional. |
Inc. April 2007 |
Conflict is Key A PR person explains why conflict is key in a letter to her clients. |
Entrepreneur July 2004 Kim T. Gordon |
Press Conference You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across. |
Financial Planning October 1, 2006 Swift & Gary |
12 Media Don'ts As a financial advisor, print media can boost your profile and sales, but you have to treat journalists right to keep them coming back for more. Here's how. |
Entrepreneur April 2008 John Jantsch |
Making Headlines Here's how to get the media attention you've always wanted - the right way. |
Inc. January 2007 Mark Lacter |
How I Did It: Michael Sitrick, Chairman and CEO, Sitrick and Co. You're getting buried in the press? You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right. |
CIO November 17, 2014 Bill McGowan |
Three-Minute Coach: How to Prepare for Media Interviews Before meeting with a reporter, you should prepare your talking points and remember that everything you say in the presence of a reporter could be used in a story. |
CIO September 1, 2005 David Rosenbaum |
Deep Throats Why, when and under what circumstances journalists use anonymous sources. |