Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

Search Engine Watch May 10, 2005 Grant Crowell	Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?
Search Engine Watch May 4, 2009 Ron Jones	Click Fraud 101 Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
InternetNews April 14, 2006 Susan Kuchinskas	A Head Above the Clickfraud Tide Estimates vary, but it's clear there's a surge of bad clicks in paid search.
Inc. August 2005 Adam L. Penenberg	So Many Clicks, So Few Sales Pay-per-click advertising seems like a dream. But up to 35% of all the clicks you pay for may be fraudulent.
Search Engine Watch October 28, 2010 Melissa Mackey	Click Fraud Rising - Should You Be Concerned? Lost revenue from click fraud can be minimized. Here's what search advertisers can do to avoid wasting budget.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
Search Engine Watch September 18, 2009 Marc Poirier	Click Fraud Not Dead Yet The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks.
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
InternetNews May 22, 2007 David Needle	Report: Click Fraud on Sophisticated Rise Fair Isaac's preliminary results, disputed by Google, indicates click fraud in pay-per-click advertising may be as high as 15 percent.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
Search Engine Watch March 1, 2007 Kevin Newcomb	Google Offers More Click Fraud Data The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
Entrepreneur December 2005 Melissa Campanelli	Get Your Clicks Click fraud may be a larger problem than you think. Learn how to it before it drains your ad budget.
Search Engine Watch December 19, 2010 Dan Yomtobian	Click Fraud: What Is Your Ad Network Doing About It? Click fraud is a serious problem. With proper vigilance though, your ad networks should be able to spot it and remove it.
Search Engine Watch March 22, 2007 Kevin Newcomb	Yahoo Steps Up Click Fraud Efforts A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
InternetNews June 29, 2006 Nicholas Carlson	Yahoo Settles Click Fraud Case Yahoo today announced a $4.95 million click fraud settlement with Checkmate Strategic Group, months after search rival Google settled its own lawsuit for $90 million.
CRM June 1, 2006 Jessica Sebor	How Many Clicks Does a Click Fraud Make? As invalid click percentage projections oscillate, it is important for advertisers to stay focused on fraud identification and filtration.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews August 17, 2007 Nicholas Carlson	Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise.
InternetNews August 3, 2006 Nicholas Carlson	Search Giants Gang Up on Click Fraud Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud.
Search Engine Watch April 24, 2008 David Szetela	The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
Search Engine Watch January 4, 2007 Kevin Newcomb	It's Time to See What's In the PPC Sausage Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology.
Search Engine Watch May 19, 2008 David Szetela	Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
InternetNews August 3, 2009 Michelle Megna	Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud.
InternetNews July 19, 2006 Nicholas Carlson	Click Fraud And Google's Context A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
HBS Working Knowledge March 24, 2008 Martha Lagace	Reducing Risk with Online Advertising In this Q&A, HBS professor Ben Edelman, who designs electronic markets, explains how contract terms can be managed to both reduce advertisers' risks of being defrauded and reward good suppliers.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch November 24, 2003 Chris Sherman	Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns.
Search Engine Watch October 7, 2004 Catherine Seda	Contextual Ads: Vital to a Search Marketing Campaign? Are you bidding on keywords through Overture's Precision Match, Google's AdWords or another pay-for-placement service? If so, you're eligible to participate in their contextual advertising programs.
BusinessWeek October 2, 2006 Brian Grow et al.	Click Fraud What marketers should know about the "dark side" of online advertising.
Search Engine Watch January 30, 2009 Frank Watson	Battling Click Fraud is Important for All Involved Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
Search Engine Watch May 13, 2010 Melissa Mackey	Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product.
Search Engine Watch September 2, 2004 Danny Sullivan	Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch.
InternetNews May 6, 2005 Sean Michael Kerner	SES: Web Analytics Key To Search Success Experts contend that Web analytics are the key to ensuring online success as well as helping to prevent online fraud.
InternetNews June 23, 2006 Brian Livingston	Click Forensics Aims to End Click Fraud The spread of click fraud could cause long-term damage to search-engine advertising. One company has created a fraud detection network it hopes will restore faith in the system.
Search Engine Watch January 12, 2011 Greg Habermann	Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
BusinessWeek June 3, 2010 Peter Burrows	Microsoft's Click Laundering Crusade Microsoft and Google need to stay vigilant to keep up with ever more sophisticated click fraud schemes.
Search Engine Watch December 23, 2003 Shari Thurow	Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
Search Engine Watch May 3, 2011 Jason Tabeling	Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
InternetNews June 16, 2009 Michelle Megna	Microsoft Takes a Swing at Click Fraud in Search Microsoft targets alleged fraudsters after an 18-month-long investigation that involved auto insurance, World of Warcraft and a problem endemic in the paid listings space.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
InternetNews January 7, 2004 Janis Mara	Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually.