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Entrepreneur
October 2006
Gwen Moran |
Harmful Hype? Successful strategies for buzz marketing.   |
The Motley Fool
April 7, 2005
Selena Maranjian |
Buzzing About Buzz Word-of-mouth marketing has gotten turbo-charged lately. |
Inc.
December 2006
David H. Freedman |
What's Next: Blinded by the Buzz Everyone is chasing Internet buzz. But be careful. Online hype doesn't always deliver. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
Search Engine Watch
September 8, 2010
Kevin Gibbons |
5 Ways to Create an Online Buzz Top tips for building an online buzz when you've launched something new and want to boost sales. |
Inc.
April 2006 |
Words of Mouth Word-of-mouth marketing is any initiative that prompts customers to talk to other people about a product or service. There are several breeds. |
Search Engine Watch
March 5, 2009
Justilien Gaspard |
Buzz Monitoring = Brand Development Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalize on these discussions to build a better brand and link popularity. |
The Motley Fool
July 19, 2007
Rick Aristotle Munarriz |
Tyroo Banks at Yahoo! Yahoo! nibbles away at India's online-ad market. The online giant is acquiring a 35% to 50% stake in Web advertising enabler Tyroo for an undisclosed amount. Investors, take note. |
The Motley Fool
June 9, 2006
John Finneran |
IBM: "I" Stands for India IBM will invest $6 billion in India -- but why? |
Entrepreneur
March 2007
Laurel Delaney |
Currying Favor Here's how to win over India's consumers. |
InternetNews
February 11, 2010 |
Google's Newest Service Not So Buzzworthy? Google Buzz's list of features appears attractive, yet the actual implementation offers the worst of two platforms. |
Search Engine Watch
June 10, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 2 Branding, reputation management, social networking, viral marketing, images, and videos are the current essential tactics for small businesses trying to put together well-rounded online marketing campaigns. |
Inc.
March 2007
Mike Hofman |
Q&A With Andy Sernovitz Andy Sernovitz, the co-founder of the Word of Mouth Marketing Association and author of a new book that bears the straightforward title Word of Mouth Marketing, explained how bosses can change the behavior within their companies. |
IndustryWeek
December 1, 2008
Adrienne Selko |
Doing Business in 21st Century India: How to Profit Today in Tomorrow's Most Exciting Market Advice on how to succeed in India. |
Information Today
February 22, 2010
David Mattison |
Google Gets Stung by Its Own Buzz The week of Feb. 9, 2010, may go down as one of the worst in Google's corporate history in terms of product launches and public reaction. |
Fast Company
August 2003
Linda Tischler |
Buzz Without Bucks Smart companies are discovering that you don't need big budgets to deliver a big message. By cleverly cultivating buzz, small businesses with tiny budgets can level the playing field with established giants. Their motto: When it comes to building a brand, word of mouth is priceless. |
The Motley Fool
May 23, 2007
Brian Orelli |
Pharma TV -- All Drugs, All the Time A combined media effort of four big pharmas in Europe sounds like a great idea, from an investor's perspective. But will it work? |
The Motley Fool
December 14, 2006
Seth Jayson |
Don't Get Burned by Buzz It's natural to want to invest based on what the headlines are shouting at us, but history shows that investors are usually late to the game by the time the buzz is loudest. |
InternetNews
August 27, 2004
Colin C. Haley |
India Worth More Than Outsourcing Telecom vendors pursue a burgeoning Indian market for products and services while mindful that some hurdles remain. |
The Motley Fool
February 20, 2007
Todd Wenning |
Is It Time to Get Out? The Indian stock market has had an impressive run over the past five years. But are the good times coming to an end for Indian stocks? |
InternetNews
December 5, 2005
Colin C. Haley |
Intel India Earmarks $1B For India Intel will invest more than $1 billion in India over the next five years to increase its presence in a country that continues to evolve into an economic powerhouse. The chipmaker's five-year plan includes R&D and VC investment. |
PC Magazine
February 12, 2010
Dan Costa |
Google Buzz: More Social Clutter or Less? I don't need another social network, but I would kill for simple friend manager with some solid privacy controls. |
