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Search Engine Watch
November 7, 2003
Chris Sherman |
Google's Deskbar A new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar.   |
Search Engine Watch
February 27, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Nice To See Google Back On Track! Will it last? - Anybody Experienced With URL Rewrite for IIS? - The -Noblog Option or Blog Tab: Can It Be Done? - SEMPO - Yahoo Recommends Keywords META and Image ALT Text - Yahoo Versus Google On Redirect Handling - Who Links to My Site? |
Search Engine Watch
October 24, 2003
Danny Sullivan |
Google Launches Local Search Targeting & Search Forum Spotlight Google has rolled out a new Regional Targeting feature that lets advertisers have their AdWords ads appear in front of those searching from specific local areas in the United States. Also, a roundup of topics discussed at various search forums this week. |
Search Engine Watch
March 5, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Google Brain Implants? - Yahoo! Search Launches Free AddURL - Will Tracking Bad Bots Hurt Ranking? - Have You Been Asking Jeeves? - Developing Google AdSense Tracking Script - How Do You Start Your Own Directory Like Dmoz? - Yahoo's New Program Pricing Announced... - Search Conference Round-Up |
Search Engine Watch
March 12, 2004
Chris Sherman |
Search Engine Forums Spotlight Links to this week's topics from search engine forums across the web: Yahoo! Answers Site Match Questions - Yahoo Blocking Affiliate Sites - Are All Links Equal? - Google Not Following Robots Tag - Nested Tables and Google - So What Does SEMPO Mean To You? - Can Search Spiders Follow PPC Links? |
Search Engine Watch
February 20, 2004
Chris Sherman |
Search Engine Forums Spotlight What's The Next Step With Search Engines? Google and Semantic Web Search. |
The Motley Fool
August 18, 2005
Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch
August 5, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
InternetNews
February 9, 2005
Sean Michael Kerner |
Mapping Google's Latest Direction Search engine now also helps you see where you're going with a new map service. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
InternetNews
July 20, 2006
Nicholas Carlson |
Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
Inc.
May 2007
Max Chafkin |
Search for Tomorrow An army of fledgling companies is lining up to take on Google. Could the world's biggest search engine possibly be vulnerable? |
Search Engine Watch
April 2, 2002
Danny Sullivan |
Google News It was another busy month for Google, so here's a compilation of stories that cover its new news search service, a new Search Microsoft feature, how the Google Toolbar is being used to solve genetic puzzles and other items... |
Search Engine Watch
May 6, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. |
Search Engine Watch
June 2, 2000 |
Google Gets Kid Safe, Suggests Maps Google has added a new feature to filter adult content out of its listings, and the search engine now also provides links to online maps in response to relevant queries. |
Search Engine Watch
July 1, 2003
Danny Sullivan |
The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews
January 7, 2004
Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
Search Engine Watch
September 2, 2003
Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Files Patent Lawsuit Against Google Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools... |
The Motley Fool
October 10, 2005
Tom Taulli |
Google Maps' New Direction Investors may wonder how Google will make money from maps. Two words: local advertising. |
Search Engine Watch
March 3, 2003
Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
Search Engine Watch
November 5, 2003
Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. |
Search Engine Watch
February 18, 2003
Danny Sullivan |
Google Buys Blogging Company - But Why? Why did Google buy Blogger? Most likely for ad distribution and almost certainly not to improve search quality. |
The Motley Fool
October 13, 2004
Rick Aristotle Munarriz |
It's Good to Be Yahoo! Yahoo! has another healthy quarter on the strength of paid search. |
InternetNews
November 4, 2005
Susan Kuchinskas |
Yahoo Offers Some Keys to Maps Yahoo unveiled the next iteration of Yahoo Maps, adding new interactivity and features. |
Search Engine Watch
May 14, 2004
Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
Search Engine Watch
December 29, 2005
Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
Search Engine Watch
March 31, 2008
Kevin Newcomb |
Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo to Test-Drive Google's AdSense Yahoo announced that it was conducting a trial of Google's AdSense for Search product to place ads alongside Yahoo's search results. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
The Motley Fool
February 1, 2008
Alyce Lomax |
Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers. |
Entrepreneur
June 2004
Catherine Seda |
Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it. |
Search Engine Watch
March 18, 2004
Shari Thurow |
Kanoodle Joins Contextual Advertising Fray Kanoodle has joined the competition between Overture and Google for distributed search marketing dollars, launching a content-targeted sponsored links program. |
Search Engine Watch
November 9, 2006
Brian Smith |
A Closer Look at Google OneBox Results A Q & A with Google Product Marketing Director Debbie Jaffe wraps up our four-part series on the special information sections creeping into general search results. |
Search Engine Watch
December 6, 1999 |
Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise. |
Entrepreneur
June 2006
Catherine Seda |
Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable. |
The Motley Fool
October 6, 2004
Rick Aristotle Munarriz |
Wake Up, Yahoo! The company misses the boat by not cashing in on the frontline of paid search. |
Search Engine Watch
May 16, 2006
Chris Sherman |
Learning Google's Advertising Tools If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
The Motley Fool
February 8, 2005
David Forrest |
Google: $1 Trillion? Don't ever say no one told you so. But what does $1 trillion really mean in terms of future stock price appreciation? About 16% annually for the next 20 years. |
Search Engine Watch
July 6, 1999 |
Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
InternetNews
March 23, 2007
Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
Entrepreneur
July 2004
Mike Hogan |
Release the Hounds With search engine competition on the rise, entrepreneurs stand to benefit, as both users and advertisers. |
Search Engine Watch
June 30, 2005
Chris Sherman |
What's Cooking in Search Engine Labs Want a peek behind the scenes at the research and development efforts going on at the major search engines? Here's where to find the freshest info. |
