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BusinessWeek
June 28, 2004
Ben Elgin |
Guess What -- You Asked For Those Pop-Up Ads Software lodged in your PC follows your Web wanderings and slings up relevant pitches.   |
Entrepreneur
February 2004
Melissa Campanelli |
A Pop-Up Victory Competitors' ads could muscle in on your Web site. |
Fast Company
November 2004
Alan Deutschman |
The Ad Agency on Your Hard Drive How Web software called "adware" is taking advertising to a new, effective, and extremely annoying level. |
The Motley Fool
June 30, 2005
Alyce Lomax |
Bad Ads at Microsoft? Hopefully rumors of Microsoft's interest in an adware company are just rumors. |
BusinessWeek
June 28, 2004 |
Avi Naider, Adware Crusader The chief exec of WhenU says he hates spyware as much as anyone, but his product is different. Here he explains |
Wired
December 2005
Annalee Newitz |
Don't Call It Spyware Three years ago Gator (now Claria) was considered a parasite and a scourge. Today it's a rising star - selling virtually the same product. How a pop-up pariah won the adware wars. |
InternetNews
September 1, 2005
Susan Kuchinskas |
Yahoo Funding Spyware? Analyst Ben Edelman charges Yahoo with supporting spyware companies by having them distribute its pay-per-click ads. He says that advertisers should be told what they are getting. |
InternetNews
October 1, 2004
Erin Joyce |
A Hobbled Anti-Spyware Law California has its first anti-spyware bill, but it doesn't do enough to terminate the growing use of spyware that logs your moves online. And don't expect to see much stronger legislation in Congress. |
BusinessWeek
June 28, 2004 |
Ben Edelman, Adware Scourge This 24-year-old law student-expert witness says he's "100% convinced that spyware is a fair label" for advertising software. |
PC World
November 2005
Tynan & Spring |
The Hidden Money Trail Those programs that pelt you with ads and bog down your PC are financed by some of America's largest companies. |
PC World
November 2001
Tom Spring |
Consumer Alert: Stealth Ad Invasion Don't look now, but your computer may be harboring software that lets unwanted advertising in... |
InternetNews
February 24, 2005
Roy Mark |
Claria Exec Joins DHS Privacy Committee Chief privacy officer for adware firm formerly known as Gator is now representative on panel advising in privacy issues. |
The Motley Fool
January 6, 2004
Rex Moore |
Judge Bars Pop-Ups When last we left WhenU.com, it had won a court victory allowing it to serve whatever pop-up ads it wanted on top of U-Haul's website, even those of a competitor. A few more legal victories followed, but now a judge in New York has reversed course. |
InternetNews
July 12, 2005
Susan Kuchinskas |
Microsoft Shifting Adware Approach? Is Microsoft hot on Claria or soft on adware? Microsoft has been criticized for changing the ratings of Claria and other adware in its Anti-Spyware product. Experts describe the deceptive practices used by some adware. |
InternetNews
May 11, 2005
Roy Mark |
Adware Called Too Cozy With Spyware The Center for Democracy and Technology says complex relationships allow responsible parties to dodge liability even if Congress passes an anti-spyware bill. |
InternetNews
June 8, 2005
Roy Mark |
Bad Actors Safe Under Spyware Legislation? Congress should do less, rather than more, when it comes to federal anti-spyware bills. |
BusinessWeek
April 24, 2006
Grow & Helm |
Your Ad Here. And Here. And Here How a web of middlemen is hijacking the placement of online ads - and cashing in. |
InternetNews
April 10, 2007
David Needle |
Claria Looks To Solve Personalization Puzzle Axon personalization platform delivers customized content to users automatically. |
InternetNews
January 21, 2004
Janis Mara |
Interactive Companies Play the Name Game Why change your company's name? Some in the interactive marketing space share their reasoning. |
InternetNews
January 30, 2007
Ed Sutherland |
Travel Companies, Cingular Settle Adware Case Three online advertisers have to pony up $100,000 and promise to stop using controversial adware as part of a settlement with New York State's Attorney General. |
InternetNews
February 10, 2004
Janis Mara |
Advertising Beyond The Browser The desktop comes into its own as an ad medium. |
PC World
July 2005
Andrew Brandt |
Can You Trust Your Spyware Protection? Determining what classifies as spyware is a difficult problem, and would-be spyware manufacturers try to make sure their software is not blacklisted by the major anti-spyware tools. |
