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AskMen.com Mr. Mafioso	Building Loyalty The best bosses usually don't get the job done alone but have a talented group of guys around them who know how to take care of business.
AskMen.com Mr. Mafioso	The Hierarchy of the Mafia Just like any business whose sole function is to make money, the mob is run from top-to-bottom with members at each level who are assigned specific duties and jobs.
AskMen.com Mr. Mafioso	Always Watch Your Partner's Back Here are the reasons why you should always watch your partner's back.
Inc. April 2005 Adam Hanft	The Case Against Loyalty What's the biggest problem in American business? An excess of loyalty.
AskMen.com Nate Steere	Be A Man At Work Many positive traits of a "man's man" are those that equal success at work: working hard, focusing on goals and confidence are all manly characteristics that translate well in the workplace.
BusinessWeek January 7, 2009 Jack & Suzy Welch	The Loyalty Fallacy Faithful but marginal employees often think they're safe. Play fair: Enlighten them.
CRM November 1, 2006	The Pulse: Does Your Contact Center Measure Customer Satisfaction, Customer Loyalty, Neither, or Both? 0%: We only measure customer loyalty... 19%: We only measure customer satisfaction... etc.
AskMen.com Simon Sinek	Simon Sinek: A Good Leader Serves The truly effective and inspiring leaders aren't actually driven to lead people; they are driven to serve them.
HBS Working Knowledge March 8, 2004	Readers Respond: Are Customer Loyalty Initiatives Worth the Investment? A discussion on customer loyalty and incentives for being a loyal customer.
CRM June 18, 2015 Michael Cholak	Just How Important Is Customer Service to Customer Loyalty? It turns out other factors are bigger. But here's why it matters.
CRM August 2003 Paul Greenberg	Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction.
CRM January 1, 2006 Lior Arussy	Is Your Product Really That Great? Loyalty programs won't work if a company's core product or service is perceived to have little or no value.
U.S. Banker April 2006	The Difference Between Good and Bad Profits The difference between those companies generating good profits and those producing bad profits can be boiled down to one question: "How likely are you to recommend us to a friend?" Loyalty transforms the economics of business.
CRM December 26, 2014 Adam Hanft	The Psychology of Loyalty What every small business owner needs to know.
InsideFlyer September 2014	InsideEdition Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months.
CRM September 1, 2007 Woody Driggs	The True Drivers of Loyalty It is a mistake to think that loyalty is all about improving customer satisfaction.
AskMen.com Mr. Mafioso	Secrets For Life The rule is simple: Never trust anyone with your secrets -- at home, at play, at work, or anywhere else.
Job Journal January 22, 2006 Michael Kinsman	Career Pros: Loyalty on the Rise Employers and employees are rediscovering loyalty.
AskMen.com Mr. Mafioso	Mafioso: Call Someone Out On A Bluff When office politics get in the way of even the most dependable employees, use these tips to call someone out on a bluff before it ruins your day, or worse, your reputation.
InsideFlyer October 2013	60 Seconds with Christopher Barnard, President of Points Launched in 2000, Points.com is an online loyalty wallet that allows loyalty program members to track, trade, exchange and redeem their points, miles and awards from many of the world's loyalty programs.
CIO October 1, 2003 Edward Prewitt	The Loyalty Lag Ten ways to develop the truly loyal employee
CRM November 2015 Leonard Klie	Brands Must Be Loyal to Loyalty Members Rewards need to be more personalized and tailored to individual program members
HBS Working Knowledge Jim Heskett	Are Customer Loyalty Initiatives Worth the Investment? How many times have you heard that it costs several times more to attract a new customer than keep an existing one? Or that satisfied, loyal customers become more and more profitable over their lifetime as they purchase new products, updates on old ones, supplies, and services, all the while recruiting others to do the same?
AskMen.com Mr. Mafioso	Learning From the School of Life Any cazzo can go through life hoping for a chance to be on top, but it takes a real professional to know what he wants and take it.
HBS Working Knowledge March 29, 2004 Jim Heskett	Summing Up: Are Customer Loyalty Initiatives Worth the Investment? A sumary of two previous articles on the subject of customer loyalty initiatives. Are they worth the investment? Different opinions and views on the subject.
AskMen.com Mr. Mafioso	Mafioso: Keep Your Hands Clean In the office, if you can keep your hands clean, you can stay under the radar.
Job Journal December 9, 2007 Michael Kinsman	Not Much Loyalty Left Corporate America has reached a lamentable labor-market milestone, with employees eager to change jobs now outnumbering those who plan to stay at their posts. Here are some ways companies can try to rebuild worker loyalty.
Financial Planning September 1, 2006 Elizabeth O'Brien	Clients: Fickle to Faithful A new survey shows just exactly what financial planning clients value -- and what it takes to earn their loyalty.
AskMen.com Mr. Mafioso	Mob Movie Lessons: Goodfellas This mob movie lesson from Goodfellas teaches us to never rat on our friends, and to keep our house in order, among other things.
Fast Company May 2000 Lauren Heist	Job Titles of the Future: Director of Emerging Thought Changing relationships and loyalty.
InsideFlyer April 2014	Frequent Flyer Fickleness Just as Web patrons are prone to bounce from one website to another, so do a growing number of frequent flyer program members switch from one program to another.
Entrepreneur August 2003 Chris Penttila	Hold On Tight Better work on keeping your top-notch talent now -- while it's still an employers' job market.
CRM January 4, 2013 Don Hughes	A Look Under the Loyalty Hood Deliver the engagement process consumers seek. Loyalty providers who fail to keep their programs' technology first-rate risk losing their most important asset: their customers.
CRM February 1, 2008 Marshall Lager	The Loyalty Riddle Can marketing overcome the customers who talk about you?
Entrepreneur February 2007 Melissa Campanelli	Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking.
CRM August 28, 2014 McCoy & Urekew	Don't Underestimate the Link Between Customer and Employee Loyalty Lessons we should all learn from Market Basket.
CIO January 1, 2002 Edward Prewitt	How to Build Customer Loyalty in an Internet World CRM is not altogether awful. It's just that, too often, the standard CRM practices lead to vexation or worse from customers, not loyalty.
AskMen.com Mr. Mafioso	The 5 Families Of New York The members of the American arm of La Cosa Nostra may have taken a drubbing over the last two decades, but these families refuse to go away completely and are still believed to be up to their old tricks.
CIO June 15, 2005 Thomas Wailgum	You Can't Bank on Trust Trust is critical to generating customer loyalty in online banking. But with every phishing attack and e-mail scam, consumer confidence crumbles, bit by bit.
InsideFlyer December 2014	Loyalty Program Fraud Skift recently reported that 72 percent of airline loyalty programs have fallen victim to fraud.
CRM January 30, 2015 Michael Hvisdos	The Surprising Key to B2B Customer Loyalty Unless we change internal structures and turn to market strategies that make it easy for our customers to do business with us, we can't expect them to remain loyal.
PHONE+ Don Farrell	Use the 3 Rules in Loyalty Sales Calling, Drive the Greatest Revenue Results Loyalty, vs. any other adjective or adverb you can come up with, is the best way to approach selling your potential clients for immediate and long-term results.
Financial Advisor March 2006 Grove & Prince	The Secrets Of Million-Dollar Producers Here is how the role client loyalty plays in both the sustainability of the client/advisor relationship through difficult market conditions and poor performance and the client's willingness to provide more assets and referrals to the advisor.
InsideFlyer April 2012	60 Seconds with Chris Holdren, SVP Starwood Preferred Guest Starwood Preferred Guest introduced new elite benefits and a lifetime elite program, effective March 1.
HBS Working Knowledge February 24, 2014 Corstjens & Lal	Busting Six Myths About Customer Loyalty Programs Low-margin retailers argue they can't afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators.
Registered Rep. October 1, 2005 Matt Oechsli	Seven Steps to a Highly Successful Practice As a financial professional focused on earning the loyalty of affluent clientele, you need to understand the distinction between satisfaction and loyalty. You want satisfied clients, but the hard reality is your loyal clients will not be satisfied by everything you try to do for them.
AskMen.com August 27, 2001 Ash Karbasfrooshan	Loyalty: Is It An Asset? Respect and common sense are priceless traits in the workplace. This said, there is a difference between being loyal and being a sheep. So let's take a look at both sides of the coin and see where your loyalties should lie...
IndustryWeek July 1, 2007 Jonathan Katz	Trust In The Workplace: By The Numbers Lack of employee trust can seriously impact worker loyalty to a company.
HBS Working Knowledge September 19, 2005 Lauren Keller Johnson	Rethinking Company Loyalty Is there a way for employers and employees to strike a balance when it comes to loyalty -- one that gives organizations the focus and expertise they need to compete and employees the career development opportunities they demand?
CRM July 2013 Kelly Liyakasa	Earning Fans from the Inside Out Kirk Kazanjian, marketing and brand expert and author of Driving Loyalty: Turning Every Customer and Employee into a Raving Fan for Your Brand, gave a few secrets to driving the kind of company culture that focuses on customers and employees foremost.