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InternetNews March 29, 2004 Ryan Naraine	Google Makeover Gets 'Personal' The Froogle comparison shopping tool lands on the front page alongside a new personalized search service.
Search Engine Watch March 17, 2004 Chris Sherman	Google Pushes Local Search Into the Limelight Google has officially moved local search out of Google Labs and into beta, introducing several noteworthy new features at the same time.
Search Engine Watch January 25, 2006 Greg Jarboe	Beyond Beta: Google News Graduates Google News -- the search engine of choice for journalists and news junkies -- has finally graduated from beta status, and with some shiny new features.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
Search Engine Watch November 10, 2005 Chris Sherman	Google Personalized Search Leaves Google Labs Google's personalized search has graduated from Google Labs and is now available to users on 39 worldwide Google domains in addition to Google.com.
Search Engine Watch April 4, 2000	Google Adds Directory Users continue to rave about the quality of Google's search results, and that's testimony that its link analysis system works well at delivering relevant information. Now Google is applying link analysis in a new way, to the human powered information of the Open Directory.
InternetNews January 24, 2006 David Miller	A More Personal Side to Google News Google News adds two new customization options to its online news aggregator.
InternetNews June 29, 2005 Susan Kuchinskas	With Google, It's Personal Google introduced Personalized Search, a search enhancement that gives users more of what they want by paying attention to what they wanted before.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Searches On Google? Many webmasters have found that recent changes at Google have hurt them. But does all the hue and cry over Google's recent algorithm change have any impact on searchers? There are some developments worth noting, and this article takes a Q&A approach to examine them.
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
InternetNews November 10, 2005 Susan Kuchinskas	Google Personalization Out of The Gate Google flipped the switch on Google Personalized Search on Thursday, turning it on for all users when they create a new Google account.
Search Engine Watch January 21, 2004 Danny Sullivan	Eurekster Launches Personalized Social Search Personalized search has long been promised as an important next step for increasing relevancy. Now it comes not from Google or Yahoo but instead from tiny Eurekster, which opens to the general public today.
Search Engine Watch April 2, 2003 Danny Sullivan	Search Privacy At Google & Other Search Engines This article examines what Google and other search engines record about your searches.
PC Magazine October 28, 2003	20 Great Google Secrets You already love searching with google. These tips can make finding what you need even easier.
Search Engine Watch October 6, 2004 Danny Sullivan	Google Print Opens Widely To Publishers Google's nearly year-old Google Print program is set for a huge expansion of content through the launch of a new program today allowing publishers to more easily submit material for inclusion.
Search Engine Watch January 22, 2004 Danny Sullivan	Google Releases Orkut Social Networking Service Google has quietly launched a social networking service called orkut, named after Orkut Buyukkokten, a Google employee who developed the project during personal time allowed to him by Google.
Search Engine Watch April 20, 2005 Chris Sherman	Google Personalizes the Web Say goodbye to bookmarks: Google's My Search History feature automatically keeps track of web searches and every page viewed from search results by saving your "search behavior," not web pages.
InternetNews May 20, 2005 Susan Kuchinskas	Google Hints at Future Products Google's first factory tour offers a glimpse into what's next for the search giant.
Search Engine Watch June 18, 2004 Danny Sullivan	New Google WebSearch Program Pays Publishers For Searches Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays.
Searcher June 2004 Paul S. Piper	Google Spawn: The Culture Surrounding Google Just a few years back, the word Google existed as the name of a cartoon character and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name.
Search Engine Watch December 6, 1999	Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise.
Search Engine Watch December 2, 2003 Danny Sullivan	Searching With Invisible Tabs Behind the scenes, search engines will one day automatically push the correct tab for your query and retrieve specialized search results. This should ultimately prove an improvement over the current situation where everything is answered by web page matches.
PC Magazine November 16, 2004 Tara Calishain	Google Everywhere Search results can find you many ways.
InternetNews May 1, 2007 David Needle	Google Targets a More Personalized Web With iGoogle New services extend the features of google's personalized homepage service.
Search Engine Watch May 20, 2005 Danny Sullivan	Google Launches Personalized Home Page Google has unveiled a new service that allows people to consolidate the various Google features they use, ranging from web search to email, into a personalized home page.
Search Engine Watch February 18, 2003 Danny Sullivan	Google Buys Blogging Company - But Why? Why did Google buy Blogger? Most likely for ad distribution and almost certainly not to improve search quality.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
PC World June 2003 Steve Bass	Maximum Google Google is fast, accurate, and fun to use, but you can get even more out of the boss of search engines.
InternetNews May 10, 2006 David Needle	Google Finds New Search Answers Google rolls out new services, both pre-release and from its labs: Google Co-op, Google Desktop 4, Google Trends, and Google Notebook.
InternetNews February 9, 2005 Susan Kuchinskas	Google's Recipe for Profit At its first Analysts' Day, Google executives promise a 70-20-10 strategy to keep making money, and they defend their approach to utilizing ad space.
Search Engine Watch October 16, 2000 Danny Sullivan	Google Gets Paid Links, Quotes and More Languages Google has debuted a new self-serve paid links program, while also adding more language search support and a feature that allows you to locate stock quotes...
Information Today October 7, 2002 Marydee Ojala	Google Expands Google News From its former hundred or so sources, Google News has expanded to 4,000 English-language news sources that it crawls continuously.
Search Engine Watch May 12, 2004 Danny Sullivan	Is It Really Personalized Search? Both search and social networking are hot! But don't assume that new sites offering both types of services necessarily provide something else that's hot -- search personalization.
BusinessWeek October 3, 2005 Ben Elgin	Google's Search for Simplicity That famously spartan user interface on Google's homepage is about to face a major test as the outfit seeks to drum up attention for its many new offerings
Search Engine Watch February 19, 2004 Chris Sherman	Easy Power Searching with Google Soople is an elegant control console for Google's many powerful advanced features, bringing them all together in a well-designed, easy to use interface.
Search Engine Watch June 2, 2000	Google Gets Kid Safe, Suggests Maps Google has added a new feature to filter adult content out of its listings, and the search engine now also provides links to online maps in response to relevant queries.
Search Engine Watch July 1, 2003 Danny Sullivan	The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc.
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
The Motley Fool March 29, 2004 Alyce Lomax	Google's Froogle Goes Shopping Google launches its online shopping service, on the heels of Yahoo!'s European acquisition.
Search Engine Watch April 25, 2004 Danny Sullivan	Google In Controversy Over Top-Ranking For Anti-Jewish Site Google has added a disclaimer to the search results that come up in a response for a search on jew, to counter complaints about an anti-Jewish site that until recently ranked number one.
Search Engine Watch March 10, 2005 Chris Sherman	New Customization, Personalization Features at Google News Google has enhanced its news service with a number of new features that make it easy to modify your own version of the Google News page by adding or deleting sources, and to share the customized page with others.
InternetNews April 20, 2005 Susan Kuchinskas	Search and My History Shall Find My Search History, which went live on Wednesday, lets users access and manage their Google search history from any computer.
Information Today April 25, 2005 Paula J. Hane	Search Engines Roll Out New Personalization Options Several major search engines, such as Ask Jeeves and Yahoo!, are offering personalization upgrades to retain searchers.
Information Today August 11, 2003 Marydee Ojala	Google Introduces Synonym Searching, News Alerting Features Professional researchers -- the ones who actually understand and use the advanced search techniques provided by Web search engines -- will be delighted to learn that Google has introduced a new feature that enables searching by synonyms as well as by keyword.
Search Engine Watch August 2, 2001 Danny Sullivan	A Webby, More Images, Date Range Search & Search Voyeurism At Google Google has enlarged its image search service, added a new date range searching option and unveiled a way to discover popular search topics at the service. The service also received its third Webby award in July...
Search Engine Watch October 14, 2004 Danny Sullivan	Google Desktop Search Launched The company released a new Google Desktop Search tool that allows people to scan their computers for information in the same way they use Google to search the web. Its ease of use, plus how it enhances the Google search experience, make it a compelling product to use.
Search Engine Watch April 2, 2001 Danny Sullivan	Google Adds Languages, Phone Book And More Want your search engine to talk to you like a Swedish chef? The new Bork Bork Bork option is just one of new language interfaces you can set for Google. The search engine has also unveiled a new page translation option and a phone book feature.
Search Engine Watch October 2, 2001 Danny Sullivan	Google May Get Personal With last month's acquisition of Outride, Google may be poising itself to go forward into an area of search refinement that no major player has gone successfully before: personalized search results...
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch April 29, 2004 Danny Sullivan	Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.