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Food Processing September 2012 Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
Investment Advisor February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
Knowledge@Wharton August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
BusinessWeek June 5, 2006 Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
BusinessWeek March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy |
IDB America August 2001 Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
Prepared Foods February 2008 William A. Roberts, Jr. |
Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base. |
BusinessWeek March 15, 2004 Roger O. Crockett |
Why Are Latinos Leading Blacks In The Job Market? The booming Hispanic labor force turns out to have an unexpected side effect: Latinos are outperforming blacks in the job market. Part of the reason stems from the fact that many Hispanics have less education or are vulnerable illegal immigrants willing to work for less pay. |
U.S. Banker October 2008 Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
BusinessWeek July 12, 2004 Alexandra Starr |
It Takes More Than A Little Espanol What's hampering Bush's efforts to woo Hispanics? |
Prepared Foods July 16, 2007 Tom Zind |
A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous. |
Salon.com May 30, 2001 Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
Bank Technology News March 2001 Daniel Joelson |
U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances... |
BusinessWeek March 15, 2004 |
Here Come The Latino Home Buyers Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company |
BusinessWeek January 17, 2005 Brian Grow |
Tapping A Market That Is Hot, Hot, Hot With Hispanics' wealth and population rising three times faster than the U.S. average, the FDIC predicts that they will account for more than 50% of U.S. retail banking growth over the next decade, yet 56% have no bank accounts. |
Financial Planning May 1, 2006 Pam Black |
Adviser Pulse: Life Insurance for Hispanics A new study suggests that Hispanics show different tendencies when considering the purchase of life insurance. |
Foundation News & Commentary Sep/Oct 2006 Emmett D. Carson |
The Black/Brown Divide There is much that foundations can do to improve relations between Mexican and African Americans. By creating a shared dialogue, foundations can assist African and Mexican Americas in finding and acting on their mutual self-interest. |
Entrepreneur June 2003 Kim T. Gordon |
�Se Habla Espanol? If you don't already, it's time to start. Tapping the Latino market could translate to increased sales. |
Entrepreneur October 2003 Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
National Real Estate Investor May 1, 2006 Jennifer Popovec |
Targeting the Ethnic Shopper The shopping center industry as a whole has yet to reach ethnic consumers, despite the prospect of capturing hefty revenues -- and the majority of retail real estate owners across the nation have no formal strategy for tapping the wallets of these growing populations. |
Reason December 2000 Joel Kotkin |
Movers and Shakers How immigrants are reviving neighborhoods given up for dead |
Foundation News & Commentary May/Jun 2006 Petsod et al. |
What is Philanthropy's Role in the Immigration Debate? How are foundations and corporate giving programs addressing the issues facing immigrants from around the world as they seek footholds in 21st-century America? |
BusinessWeek March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
Job Journal May 2, 2004 Julia Hollister |
California's Latino Population a Driving Force Demand for bilingual skills goes up with Latinos' purchasing power. |
Reason July 2002 Melinda Ammann |
Breast Men Mexican immigrants want to fillet our chickens. The INS is determined to stop them. |
Investment Advisor November 2009 Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
Investment Advisor July 2008 Olivia Mellan |
Minority Report By 2050, minority groups will be the majority of Americans. Are investment advisors ready? |
BusinessWeek July 18, 2005 Brian Grow |
Embracing Illegals Companies are getting hooked on the buying power of 11 million undocumented immigrants. The economic impact of illegals is significant, but the political implications are less clear-cut. |
Reason July 2006 Nick Gillespie |
Rant: The Decline of the English Speaking Peoples America's national language is under siege. Thank you, Rep. Tom Tancredo from the suspiciously Spanish-named state of Colorado for having the courage to introduce a constitutional amendment that would declare English "the official language of the United States." |
Salon.com January 9, 2001 Alicia Montgomery |
Lady Bountiful? Linda Chavez's "charity" to an illegal Guatemalan immigrant may cost her a Cabinet post. Her critics say it's the only nice thing she's ever done for Latinos... |
CRM June 1, 2005 Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group. |
Job Journal September 9, 2007 Rich Heintz |
Despite Tough Political Climate, Hispanic Workers Make Impressive Progress Hispanic workers are among the fastest-growing segments of the US labor force -- and also one of two groups reporting the highest levels of severe discrimination in the workplace. |
Reason September 2006 |
Immigration Now, Immigration Tomorrow, Immigration Forever Bush's Border Bravado... Worse Than a Wall... A Legacy of the Unforeseen... Open the Borders... Exploitation or Expulsion... etc. |
Food Processing October 2005 John L. Stanton |
Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics. |
Mother Jones August 2000 Linda Weber |
Star Spanglish Banner As this sampling attests, writers, musicians, and filmmakers have thrown Hispanic and U.S. cultures into the blender, and audiences -- both Latino and Anglo -- are sipping the bilingual, bicultural concoction con sabor. |
The Motley Fool February 23, 2011 Selena Maranjian |
How Going Bilingual Greatly Benefits These Companies Businesses can reap big profits by courting Spanish-speaking consumers in person and on the web. |
Fast Company February 2011 Malia Wollan |
How Pantelion Films Lures Latinos to the Box Office Lionsgate's Pantelion Films wants to do for Hispanic filmgoers what Tyler Perry has done for African-Americans. Is this progress? |
Salon.com June 27, 2000 Jake Tapper |
The George W. minority outreach tour Bush reaches out to Latino and black voters in his latest campaign swing. |
FDIC FYI April 22, 2005 |
FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start. |
Registered Rep. October 23, 2003 |
Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies. |
BusinessWeek March 13, 2006 David Kiley |
Laughing Out Loud In Spanish Warm-and-fuzzy Hispanic TV ads are giving way to the crude and funny. |
Pharmaceutical Executive October 1, 2006 Debrianna Obara |
Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing. |
Mother Jones August 2000 Barry Yeoman |
Hispanic Diaspora Drawn by jobs, Latino immigrants are moving to small towns like Siler City, North Carolina, bringing with them new diversity -- and new tensions. |
Salon.com April 27, 2002 Suzy Hansen |
The browning of America Author Richard Rodriguez talks about the erotic conundrum of race mixing in America, his strange love for Richard Nixon and why George W. Bush is our first Hispanic president... |
InternetNews April 14, 2004 Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
Entrepreneur April 2004 Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
Prepared Foods January 1, 2006 Lauren Swann |
Better Living for Latinos Health officials and food industry experts call for a return to traditional cooking practices and ingredients to combat a growing trend in diet-related health problems among Latin-Americans. |
Search Engine Watch June 22, 2004 Anne Kennedy |
Search Marketing & the Spanish Speaking Internet Looking for the hottest market potential in search? Search en Espanol. A special report from the Search Engine Strategies 2004 Conference. |
Entrepreneur November 2006 Chris Penttila |
No Deal An immigrant exodus could hurt your bottom line. |
The Motley Fool October 11, 2011 Aimee Duffy |
Cash In on Growth With These 7 Stocks Savvy investors can profit from the fastest-growing demographic driving economic growth with these stocks: Diageo... McDonald's... J.C. Penney... Kohl's... Toyota... General Motors... Southwest Airlines... |