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The Motley Fool
February 23, 2011
Selena Maranjian |
How Going Bilingual Greatly Benefits These Companies Businesses can reap big profits by courting Spanish-speaking consumers in person and on the web.   |
InternetNews
April 14, 2004
Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
Entrepreneur
October 2003
Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
CRM
June 1, 2005
Alexandra DeFelice |
On the Scene: Understanding Hispanic Culture A recent marketing conference reveals the need to reach multiple acculturation levels instead of targeting one large group. |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
| T.H.E. Journal |
Academy of Reading SpanishTutor Struggling Spanish-speaking students can utilize AutoSkill International Inc.'s Academy of Reading SpanishTutor to help them read and write better in English. |
Registered Rep.
October 23, 2003 |
Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies. |
Information Today
March 3, 2015 |
e-Libro Facilitates Information Literacy Instruction in Spanish Spanish-language ebooks solution e-Libro will offer free information literacy tools in Spanish and English for libraries of all types. |
Food Processing
October 2005
John L. Stanton |
Market View: A China-sized market ... right here Food companies trying to get a foothold in China with brand building and production may be missing, in terms of spending, an even bigger market right here at home -- Hispanics. |
T.H.E. Journal
April 2004 |
Academy of Reading SpanishTutor AutoSkill International, creators of literacy intervention software, has released the Academy of Reading SpanishTutor, a multimedia instructional module to help struggling Spanish-speaking students learn to read English. |
Investment Advisor
November 2009
Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
CRM
December 20, 2004 |
Statistically Speaking The number of call center agents in South Africa will quadruple over the next four years... IDC projects a 6.9% compound annual growth rate (CAGR) through 2008 in business and IT services... Companies are doing a poor job of handling email response to the Hispanic market... etc. |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
Bank Technology News
March 2001
Daniel Joelson |
U.S. Financial Firms Cater To Latinos How to serve the burgeoning Hispanic population in the U.S.? Offer more comfortable ways to manage finances... |
Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
PC Magazine
October 19, 2011
Jill Duffy |
Apple's Siri Shuns 35 Million Americans -- Are You One? Siri carries out simple tasks for you when you speak to it, but only if you're an English speaker in the United States. |
FDIC FYI
April 22, 2005 |
FYI: An Update on Emerging Issues in Banking How can bankers and realtors help the rapidly growing Hispanic population realize the American dream of homeownership? Bridging the information gap that Hispanic households have about the home-buying process is a good start. |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
Prepared Foods
February 2008
William A. Roberts, Jr. |
Article: The Hispanic Influence The food and beverage industry has tremendous challenges to cater to the important, yet varied, Hispanic consumer base. |
Investment Advisor
February 2010 |
Invest Globally, Advise Locally Why alpha will be found overseas in 2010, and why back home, USC Professor Jody Agius Vallejo's research can help you add clients. |
U.S. Banker
October 2008
Joseph Rosta |
Banking Gap Prevails for Hispanics and Blacks Many American minorities don't have any type of bank account. |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
Prepared Foods
July 16, 2007
Tom Zind |
A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous. |
Salon.com
May 30, 2001
Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
Insurance & Technology
December 20, 2004
Wendy Toth |
Breaking Boundaries Customer care service provider CiDirect opens a Spanish-English bilingual call center to extend support to the industry for this underserved market. |
| AskMen.com |
Cell Phone Speakers Though the idea of tiny cell phone speakers may seem a bit strange to you, we advise you to reconsider. As far as we're concerned, they're some of the coolest cell phone accessories around. |
Wired
June 23, 2008
Michael Erard |
How English Is Evolving Into a Language We May Not Even Understand Given the number of people involved, Chinese English is destined to take on a life of its own. |
BusinessWeek
March 15, 2004 |
P&G's Hispanic Accent Multicultural-marketing head Graciela Eleta talks about the consumer-product giant's in-depth Latino strategy |
CIO
May 1, 2012
Lauren Brousell |
3 Tips for Impactful Presentations If you want to make a strong impression while giving a presentation during a professional event, follow these three tips. |
Information Today
April 22, 2010 |
EBSCOhost Adds U.S. Hispanic Historical Collection This database provides a digital collection of historical content pertaining to U.S. Hispanic history, literature, and culture. |
Pharmaceutical Executive
October 1, 2006
Debrianna Obara |
Alternative Media: Pharma Online: Not Just Black and White Industry has room to grow in online multicultural marketing. |
Managed Care
August 2000
Christina Zarcadoolas, Ph.D. & Mercedes Blanco |
Lost in Translation: Each Word Accurate, Yet... Too often, health plan information is overly literal and insensitive to nuances of language, culture, and understanding. Savvy administrators can help. |
Reason
July 2006
Nick Gillespie |
Rant: The Decline of the English Speaking Peoples America's national language is under siege. Thank you, Rep. Tom Tancredo from the suspiciously Spanish-named state of Colorado for having the courage to introduce a constitutional amendment that would declare English "the official language of the United States." |
BusinessWeek
March 15, 2004 |
Here Come The Latino Home Buyers Former HUD Secretary Henry Cisneros says by decade's end, this group will buy some 3 million homes, including thousands from his company |
Search Engine Watch
June 2, 2010
Christian Arno |
Thinking Beyond a Monolingual Audience If you're in the business of selling products or services online, here's how to avoid cutting out more than three-quarters of your potential customers -- non-English speakers. |
T.H.E. Journal
January 2009 |
Chill Pill by Small Dog Electronics Small Dog Electronics has come out with the Chill Pill, a set of ultraportable speakers that's ideal for educators on the go. |
The Motley Fool
January 14, 2004
Selena Maranjian |
Learn a Language, Get a Job Multilingual workers are in demand. |
AskMen.com
Justin Becker |
How To: Learn The Basics Of Spanish Here's a quick tutorial on the basics of Spanish, especially useful for travel. |
Financial Planning
November 1, 2009
Donna Mitchell |
Hispanic Americans' Retirement Needs Hispanic Americans are more dependent on Social Security for retirement income than other groups and will increasingly need to look for a variety of solutions to ensure a comfortable retirement. |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
PC World
June 2005
Laura Blackwell |
Quick Take: Eizo LCD Offers Listenable Speakers The MultiEdge L778 LCD displays nice color and contrast, and sports fairly good built-in speakers. |
Home Toys
June 2006
Mel Clapman |
Outdoor Speakers Outdoor speakers do not have to cost a fortune. But if you buy smartly and efficiently, the results could be priceless. |
BusinessWeek
June 23, 2011 |
Gustavo A. Cisneros on Buying Univision Gustavo A. Cisneros on staking his fortune - and his reputation - on a volatile partnership in Hispanic TV in the U.S. |
U.S. Banker
March 2007
Lee Conrad |
Hispanic Demographic Commands Top Attention The Hispanic demographic is becoming ever more promising for mainstream and niche banks alike. But don't believe the Hispanic business owner is like the average business owner. He's not. |
BusinessWeek
January 17, 2005
Brian Grow |
Tapping A Market That Is Hot, Hot, Hot With Hispanics' wealth and population rising three times faster than the U.S. average, the FDIC predicts that they will account for more than 50% of U.S. retail banking growth over the next decade, yet 56% have no bank accounts. |
HBS Working Knowledge
March 19, 2012
Kim Girard |
HBS Cases: Overcoming the Stress of `Englishnization' CEOs of global companies increasingly mandate that their employees learn English. The problem: these workers can experience a loss of status and believe they aren't as effective in their learned language. |
The Motley Fool
March 25, 2004
Selena Maranjian |
Population Growth Affects Stocks Today's demographic trends can boost or derail your portfolio. |
Job Journal
May 22, 2005
Marty Nemko |
Quick Fix: Is it Worth the Risk? If you're considering a dramatic career change, maybe you should think again. |
Fast Company
March 2008
Ellen McGirt |
A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works. |
