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BusinessWeek
July 12, 2004 |
At P&G, It's All About Targeting Consumer-product giant Procter & Gamble's global marketing officer explains why its ability to "embrace" the new diversity of media "is really exciting"   |
BusinessWeek
March 15, 2004
Brian Grow |
Hispanic Nation Hispanics are an immigrant group like no other. Their huge numbers are challenging old assumptions about assimilation. Is America ready? |
Knowledge@Wharton
August 13, 2003 |
Habla Espanol? Your Company Will Soon Have to Do That U.S. executives unschooled in Spanish are learning one key phrase these days -- "Estamos para servirle" -- a popular expression meaning, "We are here to serve you." Companies that don't understand the meaning or importance of those words risk ignoring a major business opportunity. |
BusinessWeek
March 15, 2004 |
How Wells Fargo Banks on Hispanics Its L.A. regional president says Wells is now opening 22,000 new accounts a month by tailoring programs to meet Latinos' needs |
The Motley Fool
October 13, 2011
Shubh Datta |
P&G: Hola, Latinos! Procter & Gamble looks to focus its attention on the Hispanic market. |
InternetNews
April 14, 2004
Robyn Greenspan |
Online Hispanics Adopt, Adapt This demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. |
BusinessWeek
June 5, 2006
Brian Grow |
Not Your Papi's Network Si TV is small, but its target audience - young, bilingual Hispanics - is huge. |
The Motley Fool
August 4, 2010
Matt Koppenheffer |
Have You Sold Your Procter & Gamble Shares Yet? Procter & Gamble reported earnings that disappointed the market. |
BusinessWeek
October 4, 2004
Berner et al. |
P&G Has Rivals In A Wringer Colgate and Unilever are hurting as Proctor & Gamble rolls out creative products and marketing. |
The Motley Fool
April 13, 2006
John Reeves |
A Foolish Baby Shower: Procter & Gamble Few stocks have performed as well over the long term as Procter & Gamble. Clearly, this company is built to last. Investors, take note. |
The Motley Fool
July 11, 2011
Aimee Duffy |
What Every Company Can Learn From Kraft Kraft's renewed focus on the U.S. Hispanic market is a brilliant move. |
Investment Advisor
November 2009
Savita Iyer-Ahrestani |
Hispanics Need Advice This fast-growing segment of U.S. population offers a great opportunity for advisors. |
The Motley Fool
October 11, 2011
Aimee Duffy |
Cash In on Growth With These 7 Stocks Savvy investors can profit from the fastest-growing demographic driving economic growth with these stocks: Diageo... McDonald's... J.C. Penney... Kohl's... Toyota... General Motors... Southwest Airlines... |
The Motley Fool
July 16, 2010
Sean Sun |
Stock Cheat Sheet: Procter & Gamble If you're new to Procter & Gamble, consider this your cheat sheet to get introduced to the consumer products giant. |
Financial Planning
April 1, 2011
Eduardo Ramos |
Courting the Latino Market In many ways, the Hispanic or Latino market is very similar to any other market of financial planning clients. On the other hand, if you don't know many Hispanics or have any Hispanic clients, it can be a hard market to break into. |
Food Processing
September 2012
Diane Toops |
The New American Majority How food and beverage marketers are targeting Hispanics, Asians and other fast-growing demographic groups. |
Registered Rep.
October 23, 2003 |
Learn Spanish: Grow Your Business Hispanics are woefully underserved by the financial services industry. With rising incomes and a growing population Latinos are now being targeted by financial services companies. |
Salon.com
May 30, 2001
Richard Rodriguez |
Black and tan fantasy The Census says Hispanics are poised to outnumber blacks as America's largest "minority" -- but can Hispanics really be compared to African-Americans? |
The Motley Fool
August 6, 2009
Colleen Paulson |
Procter & Gamble Fights the Tide Global currency fluctuations and declining volume hurt P&G's profits in the fourth quarter. |
The Motley Fool
December 28, 2006
Michael Leibert |
Fool on the Street: P&G Still Going Strong Investors who believe that the consumer goods giant can achieve organic sales growth of 4% to 7% over the next few years might consider the current share price to be an attractive entry point to own a stake in an industry leader. |
The Motley Fool
August 25, 2009
Mike Pienciak |
Will P&G Ever Turn Around? Will the recently announced sale of its pharmaceutical business to specialty-drugs developer Warner Chilcott mark a turning point for Proctor & Gamble, or just another misstep? |
The Motley Fool
October 12, 2005
Steven Mallas |
P&G Gambles on Prosperity Shareholders will have a nice stock on their hands for a while. Procter & Gamble sees steady growth four years out. |
Entrepreneur
October 2003
Melissa Campanelli |
Culture Club Many e-tailers are lining up to target the growing Hispanic market. It's a good idea, right? |
Prepared Foods
July 16, 2007
Tom Zind |
A Tough Temptation Truly understanding the North American Hispanic market is essential, but the food preferences of this culturally diverse group are anything but homogeneous. |
The Motley Fool
August 31, 2010
Matt Koppenheffer |
How Much Is Procter & Gamble Worth? Is Procter & Gamble's stock on sale? |
IDB America
August 2001
Charo Quesada |
A revolution sparked by numbers The latest United States census catapults the Hispanic population into the headlines -- and into the political big leagues... |
The Motley Fool
January 28, 2011
Matt Koppenheffer |
Procter & Gamble Shareholders Need Some Cheer Shares of Procter & Gamble take a dip after it announced fourth-quarter results. |
Fast Company
August 2001
Fara Warner |
Don't Shout, Listen At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here's how P&G has turned the Internet into a device for listening to customers -- and for experimenting with its brands... |
BusinessWeek
May 1, 2006
Robert Berner |
Detergent Can Be So Much More P&G's new ads strive to stake out the emotional high ground. |
The Motley Fool
November 2, 2006
Steven Mallas |
P&G Just Peachy Investors, you can count on Procter & Gamble to deliver the earnings goods. |
BusinessWeek
March 15, 2004
Roger O. Crockett |
Why Are Latinos Leading Blacks In The Job Market? The booming Hispanic labor force turns out to have an unexpected side effect: Latinos are outperforming blacks in the job market. Part of the reason stems from the fact that many Hispanics have less education or are vulnerable illegal immigrants willing to work for less pay. |
Entrepreneur
April 2004
Kim T. Gordon |
In the Mix If your marketing efforts don't already include ethnic and minority media, now is the time to start. |
U.S. Banker
October 2008
Joseph Rosta |
Banking Gap Prevails for Hispanics and Blacks Many American minorities don't have any type of bank account. |
The Motley Fool
July 19, 2010
Eric Bleeker |
Procter & Gamble's Tricky Ambitions Can it maintain margins while moving further into value segments? |
The Motley Fool
January 30, 2009
Colleen Paulson |
It's a Big World, P&G Global currency fluctuations eat into Procter & Gamble's quarterly earnings. |
U.S. Banker
October 2008
Anthony Malakian |
New Tactics Needed for Spanish-Speaking America With increasing percentages of Hispanics in the U.S. population, banks need to start earning the trust of the minority communities. |
The Motley Fool
November 1, 2005
Nathan Parmelee |
A Small Surprise From P&G Proctor & Gamble delivers, just like it promised, releasing first-quarter earnings that were actually a penny ahead of expectations. |
The Motley Fool
January 31, 2011
Andrew Bond |
A Consumer Giant That's on the Cutting Edge Procter & Gamble's innovation comes from many sources. |
InternetNews
January 2, 2004
Robyn Greenspan |
Ethnic Personalities Apparent Online An examination of the African-American, white, and English-speaking Hispanic Internet population revealed as much diversity online as there is offline. |
BusinessWeek
February 7, 2005
Robert Berner |
Welcome To Procter & Gadget The consumer giant is leading the way in building brands with mechanical gizmos |
InternetNews
January 26, 2004
Janis Mara |
AOL Latino Signs Major Brand Sponsors As the Hispanic market grows, online and off, sponsors take interest. |
Fast Company
March 2008
Ellen McGirt |
A Hola Surfers! When it comes to attracting the lucrative, fast-growing Hispanic demographic online, don't go with what you know -- go with what you know works. |
The Motley Fool
October 26, 2010
Matt Koppenheffer |
Can Procter & Gamble Defeat the Private Labels? Can P&G's latest marketing push help it reinvigorate sales in its largest market? |
The Motley Fool
February 27, 2008
Colleen Paulson |
Making the Tough Decisions Delivering double-digit toothpaste and soap growth means that Procter & Gamble must be meticulous about cost control, and P&G has signaled once again that it will proactively manage its business to success. |
The Motley Fool
February 2, 2010
Jonathan Greenblatt |
Taking a Gamble: P&G Bets on Silicon Valley Can P&G, a consumer products behemoth, embrace open-source innovation? |
BusinessWeek
January 17, 2005
Brian Grow |
Tapping A Market That Is Hot, Hot, Hot With Hispanics' wealth and population rising three times faster than the U.S. average, the FDIC predicts that they will account for more than 50% of U.S. retail banking growth over the next decade, yet 56% have no bank accounts. |
The Motley Fool
February 22, 2010
Mike Pienciak |
Consumer-Products Companies' Next Big Move Wal-Mart Stores and Procter & Gamble have teamed up to produce a family-oriented made-for-TV movie in hopes of reaching more consumers. |
Job Journal
September 9, 2007
Rich Heintz |
Despite Tough Political Climate, Hispanic Workers Make Impressive Progress Hispanic workers are among the fastest-growing segments of the US labor force -- and also one of two groups reporting the highest levels of severe discrimination in the workplace. |
CRM
February 1, 2007
Jessica Sebor |
Hispanic Marketing Goes to Universidad The first Hispanic-focused marketing courses crop up at Midwest colleges and online, speaking to a need in the workforce for multicultural marketers. |
BusinessWeek
February 14, 2005
Nanette Byrnes |
Branding: Five New Lessons The P&G purchase of Gillette shows that innovation is key, and marketing is more diffuse and personal. Here are lessons from classic companies and upstarts alike, all thriving by managing brands differently than companies did in the heyday of the mass market. |
