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AskMen.com
Steve Seepersaud |
The Business Behind Sports and Video Games Video games are big business. And the companies that put these games on the market are hoping to achieve an even bigger score this year.   |
AskMen.com
Steve Seepersaud |
5 Of The Biggest Athlete Endorsement Deals Details on the 5 biggest endorsments deals for athletes. |
AskMen.com
Steve Seepersaud |
Endorsement Deals Gone Sour To help sell their merchandise, many companies will use well-known, professional athletes. Here's a look at some endorsement deals that turned sour because the athlete endorser becomes the generator of negative news stories. |
The Motley Fool
April 13, 2005
Jeff Hwang |
EA's Latest Score: College Football The company signs exclusive deal to develop, publish, and distribute college football games. |
AskMen.com
Mark Simmons |
Are Professional Athletes Overpaid? Some say they get paid too much for their services, others say they deserve every penny they receive. You be the judge. |
AskMen.com
Steve Seepersaud |
Big Paydays In Extreme Sports Competing in extreme sports provides much more than an excuse for an adrenaline fix. The money up for grabs is pretty good. In fact, a few extreme athletes have become millionaires. |
Wired
January 2003
Evan Ratliff |
Sports Rule! In-your-face marketing. Extreme camera angles. Trash-talking superstars. Sound like TV sports? Try sports videogames, where the nastiest competition is the battle to take down the reigning champ, EA Sports. |
Sports Illustrated
September 19, 2000
Michael Bamberger |
Scorecard Is Tiger worth $100 million to Nike? You bet he is. |
Salon.com
November 5, 2001
Tom Schaller |
Don't be like Mike Jordan may be the greatest basketball player of all time, but as a role model, he's an airball... |
BusinessWeek
November 13, 2006
Mark Hyman |
How Tony Hawk Stays Aloft It's no mean trick to be a youth icon at 38. Can the skateboarder keep his franchise booming? |
BusinessWeek
January 22, 2007
Stanley Holmes |
Changing The Game On Nike How budget sneakers are tripping up Nike's basketball business. |
The Motley Fool
June 1, 2004
Phil Wohl |
Jordan Takes Air Out of Nike Nike's grand spokesman Michael Jordan recently bolted out of a scheduled appearance in Taiwan as quickly as he used to drive to the hoop for the Chicago Bulls. |
The Motley Fool
March 31, 2004
Rick Aristotle Munarriz |
Microsoft Loses the Game Xbox concedes the game to the visiting team by dropping its proprietary pro football, basketball, and hockey titles instead of trying to compete with Electronic Arts. |
The Motley Fool
June 10, 2010
Wade Roush |
Quick Hit Cracks Into EA's NFL Market In the run-up to next week's giant E3 gaming expo in Los Angeles, Quick Hit is announcing today that it has struck a multi-year deal with the NFL. |
The Motley Fool
August 19, 2004
Jeff Hwang |
Microsoft, EA Team Up for World Cup Will the video game tournament take gaming to the next level? |
BusinessWeek
December 20, 2004
Arlene Weintraub |
George Foreman: Marketing Champ Of The World Almost everything George Foreman touches seems to sell. But skeptics caution that if he tries to conquer too many different product categories, he'll end up losing much of his selling punch. |
The Motley Fool
February 15, 2007
Alyce Lomax |
Dueling Fools: Volcom Bull Rebuttal Investors, the company's got great positioning in a growing market, and Volcom should keep rocking and rolling along. |
The Motley Fool
July 23, 2004
Jeff Hwang |
EA's Fun Is Just Beginning The first quarter wasn't half bad for the video game maker. But what the earnings report really signifies is that the fun this year is just beginning. |
AskMen.com
Mark Simmons |
LeBron: Nike's $90 Million Man A look at the success and failure of various sneaker deals in the past and the motivation for signing a $90 million contract with LeBron James. |
The Motley Fool
August 9, 2005
Jeff Hwang |
EA's Madden Blows Away Competition Madden has no competition -- literally. EA has locked up the NFL and NCAA football licenses while stealing Disney's ESPN brand away from Take-Two and Sega, assuring investors that it will be king of the video game gridiron this year and for years to come. |
Sports Illustrated
October 4, 2001
Frank Deford |
Around the horn A look at noteworthy items from the sports world... |
AskMen.com
Steve Seepersaud |
The Business Of Sports Commentators If you can talk a better sports game than you can play, you might just have a shot at a career as a sports commentator. |
AskMen.com
February 15, 2014
Branden Peters |
Classic Sneakerhead Moments At NBA All-Star Games These days, sneaker companies use every possible opportunity to release kicks. None of this would be possible without the best basketball players in the world setting the tone. |
The Motley Fool
February 25, 2004
Rich Duprey |
Nike's LeBron: Pure Gold? Nike's deal with the basketball phenom is getting buzz, but will it pay off? |
The Motley Fool
August 24, 2006
Jeff Hwang |
EA Celebrates Madden Mania Fans' fever for EA's newest John Madden football game is raging. Investors, take note. |
Entrepreneur
October 2009
Gary Cohn |
Tony Hawk Carves a New Niche The master of the half-pipe and creator of a skateboard empire is about to introduce his latest trick: a computerized skateboard without wheels. |
BusinessWeek
July 21, 2003
Stanley Holmes |
The Real Nike News Is Happening Abroad For the first time, Nike is raking in more revenue overseas than in the U.S. -- $5.1 billion to $4.6 billion for the fiscal year ended June 30. That's thanks to rocketing sales of soccer gear, athletic shoes, and apparel in Europe, Asia, and Latin America. |
AskMen.com
Branden Peters |
Jordan Brand Playoff Pack Jordan Brand is calling this lineup the most technologically advanced collection of footwear that they've ever released. |
The Motley Fool
July 30, 2007
David Lee Smith |
A Tiger in Nike's Tank Nike's relatively rapid success with links attire and equipment is only a microcosm for the company's wider-ranging growth and maturation. This company deserves investors' attention. |
The Motley Fool
August 9, 2004
Jeff Hwang |
Sega's Madden Challenge Electronic Arts' perennial football game is still the favorite. |
The Motley Fool
August 19, 2005
Jeff Hwang |
The Electronic Art of Propaganda The Madden game enjoys a record first week, but Electronic Arts' marketing words don't quite ring true. |
Salon.com
December 4, 2002
King Kaufman |
Boom! Now you've got something! John Madden and Al Michaels are meshing nicely on "Monday Night Football" -- but don't assume they're the best in the business. |
AskMen.com
Mohit Arora |
Top 10: Sports Superstitions Sometimes it's not enough to just practice and train for hours on end, as players also need to have a mental edge, which often manifests in some strange and nonsensical behaviors and beliefs. |
BusinessWeek
September 20, 2004
Stanley Holmes |
The New Nike No longer the brat of sports marketing, it has a higher level of discipline and performance. With revenues exceeding $12 billion in fiscal 2004, the company that started by selling sneakers out of the back of a car has finally grown up. |
Fast Company
November 2000
Ron Lieber |
Boing! After 16 years of research-and-development effort, Nike has finally figured out how to put a little spring not in your step but in your shoes. Innovation, it turns out, is a marathon, not a sprint... |
The Motley Fool
August 12, 2005
Rick Aristotle Munarriz |
A Fool Looks Back $10 million a month is great pay -- if you can get it... Get Madden, get even... |
AskMen.com
Lewis Helfand |
The NBA After Jordan: Is There Hope? How much has the value of the Chicago Bulls changed from Jordan's rookie season to now? |
Salon.com
August 5, 2002
Damien Cave |
Air Jordans What changed leisure footwear forever and created the wonderful, hideous behemoth of contemporary consumer culture? It's gotta be da shoes. |
The Motley Fool
August 14, 2007
Rick Aristotle Munarriz |
Truly Madden Deeply Electronic Arts is back with its annual gridiron classic. Madden 08, the latest installment in the gridiron game series, will hit retailers today. Last years installment sold 7 million copies. Being the only game in town for the highest-rated sport certainly has its advantages. |
The Motley Fool
June 16, 2005
Rick Aristotle Munarriz |
Madden Moves to NBC The network shows it's serious about its new football deal. |
The Motley Fool
November 3, 2006
Rick Aristotle Munarriz |
EA Playing to Win Electronic Arts' sporting titles help the company score big earnings. Investors, it was an amazing performance by EA, though the next few quarters bear watching. |
Outside
February 2007
Michael Roberts |
The Birdman Vs. the Flying Tomato How does a goofy-looking snowboarder become America's most coveted corporate pitchman? If you're Shaun White, you win Olympic gold, stick to your guns, and seek career advice from the king of crossover, Tony Hawk. |
Sports Central
September 27, 2005
Mark Chalifoux |
The Madden Challenge Update Strategy for the upcoming 2005 EA Sports Madden Challenge. |
The Motley Fool
June 6, 2007
Billy Fisher |
Nike Delivers the (Kobe) Beef Investors, Nike re-signing of Kobe Bryant to a multi-year endorsement deal plays a significant role in the company maintaining its image as a premier sports retailer. |
