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Entrepreneur
February 2008
Mark Henricks |
Is This Thing On? Digital radio promises to revolutionize the world of broadcasting, exponentially increasing the number of stations and making radio a better advertising vehicle for entrepreneurs trying to reach small niche markets.   |
Entrepreneur
April 2009
Amanda C. Kooser |
Beyond Display Ads Display ads are so yesterday, but what are the alternatives? We've got 'em. |
BusinessWeek
August 27, 2009
Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
InternetNews
March 12, 2007
Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
Fast Company
Pavithra Mohan |
Pandora Wants You To Get Intimate With Brands In Exchange For Ad-Free Streaming The online radio platform has introduced Sponsored Listening, a new advertising product that lets listeners trade 15 seconds of "engagement" with a brand for an hour of uninterrupted radio time. |
Entrepreneur
January 2004
Kim T. Gordon |
Turn It Up Learn what your radio ads need to succeed, and get ready to make some noise. |
InternetNews
March 7, 2008 |
CBS, AOL Combine Online Radio Networks New and old media take to the airwaves in joint Web radio venture. |
BusinessWeek
July 23, 2009
Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
Inc.
April 2004
Ellen Neuborne |
Dude, Where's My Ad? In a world increasingly cluttered with ads, your best shot at grabbing customers' attention might be targeting them in their cars. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
PC Magazine
November 14, 2007
John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
BusinessWeek
May 15, 2006
Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
The Motley Fool
July 20, 2004
Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
InternetNews
November 9, 2007
Kenneth Corbin |
Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth. |
The Motley Fool
November 29, 2011
Rick Aristotle Munarriz |
Sirius XM and Pandora Better Watch Out Radio giant Clear Channel announces that the iHeartRadio customized stations that it rolled out two months ago will continue to be commercial-free through the end of March. |
U.S. Banker
May 2011
Matthew de Paula |
Western Spirit Bank of the West finds a creative way to highlight its straight-shooting personality. |
BusinessWeek
March 5, 2007
Tom Lowry |
TV's Boomlet From Election '07 Broadcasters will thrive on early election ads. But it's a mixed blessing. |
Search Engine Watch
August 29, 2008
Michael Boland |
For Local Search, It's All About the Online-Offline Gap The need to bridge the gap between the online and offline worlds is a key issue in local search. Though search volume continues to rise and capture a growing percentage of product research, more than 95 percent of actual purchase behavior in the U.S. still takes place offline. |
The Motley Fool
April 17, 2007
Rick Aristotle Munarriz |
Google Sends a Clear Message Google strikes a radio ad deal with Clear Channel. Investors, everyone wins here. |
BusinessWeek
March 24, 2011
Ronald Grover |
Making Public Radio a Little More Private A group of media investors, seeing a way to thrive without federal funds, is looking to acquire local stations in Southern California. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
Wired
January 18, 2008
Brendan I. Koerner |
Why Things Suck: Radio The FM band between 92.1 and 107.9, where commercial stations reign, is mostly a desert of robo-DJs and pop pabulum. |
PC Magazine
May 2, 2008
Brian Heater |
Radio 2.0 Although many people are still tied to terrestrial radio, a new era is on the horizon. Wi-Fi radio lets you listen to Internet stations on any Wi-Fi-enabled device, not just your laptop. |
Job Journal
January 18, 2009
Janet White |
Get the Job by Having It Traditional job hunting is all about the process of getting hired, but a job-search expert suggests a more transcendent approach: Get the job of your dreams by thinking, speaking and acting as if you already have it. |
Entrepreneur
November 2006
Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions. |
CRM
August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
BusinessWeek
January 16, 2006
David Kiley |
Television: Counting The Eyeballs In the TiVo Age, Madison Ave is turning to services that explain which ads work. |
Entrepreneur
December 2007
Kim T. Gordon |
Simply Irresistible Follow these advertising dos and don'ts to draw customers in. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
The Motley Fool
December 3, 2008
Rick Aristotle Munarriz |
Yahoo! Faces the Music LAUNCHcast lands a CBS bailout. |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
IEEE Spectrum
November 2009
Glenn Zorpette |
It's the Stupidity, Stupid What the demotion of classical station WQXR to 600 watts means for civilization |
Entrepreneur
December 2004
Kimberly L. McCall |
Not Lost in Translation If you'd like to add more of a global flair to your U.S. marketing plan, consider the following tips in your adaptation. |
The Motley Fool
November 16, 2007
Charly Travers |
Well-Tuned Investments in Old-School Radio While traditional radio station operators are having difficulties, amid tough advertising environments and debt-laden balance sheets, one, Cox Radio, stands out as a possible solid value investment. |
IEEE Spectrum
August 2007
Willie D. Jones |
Low Power to the People A South Carolina city is the latest battleground for low-watt community radio. |
InternetNews
December 29, 2003
Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
November 20, 2009
Rick Aristotle Munarriz |
Who Killed Terrestrial Radio? It's a classic whodunit. Trying to take the pulse of old-school radio is a challenge. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
BusinessWeek
July 30, 2009
Jon Fine |
Taming the Web for Local Advertisers GrowthSpur has a strategy to help business connect with fragmented audiences |
The Motley Fool
July 7, 2008
Rick Aristotle Munarriz |
The Last Big Radio Deal It may be all downhill for Rush Limbaugh, Howard Stern, and the rest of the broadcasting world's talk show stars. |
Inc.
October 15, 2000
Steve Solomon |
Bear Feat In 1992 a breed of stuffed animals outran many high-tech companies to earn a spot on the Inc. 500. A few years later, that species was on the verge of extinction... |
Entrepreneur
September 2007
Kim T. Gordon |
As Seen on TV Offering more ways to reach your target audience for less cash, TV advertising isn't just for the big boys anymore. |
Inc.
August 2005
Kasey Wehrum |
And Now a Syllable from Our Sponsor A new ad campaign for a breath freshener features a one-second TV commercial. |
