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BusinessWeek May 21, 2009 Jon Fine |
Why Broadcast Networks Can't Just Turn Cable Sure, CBS and the others could garner paying audiences. But the broadcast network system is far too complex for a switch to happen easily. |
BusinessWeek August 27, 2009 Jon Fine |
Harry and Louise on Steroids Why issue and advocacy advertising has become such a growth business |
BusinessWeek June 25, 2009 Tom Lowry |
Digital TV: Where Are All Those Eyeballs? Digital TV let local broadcasters create subchannels for niche programs. But a sour ad climate and distribution problems are preventing any revenue boost. |
BusinessWeek July 23, 2009 Jon Fine |
The Big Bounceback? Local TV Why local TV stations may have several advantages over other media such as national TV and newspapers when the ad market finally turns. |
The Motley Fool July 20, 2004 Seth Jayson |
Less Is More at Clear Channel Clear Channel, the communications giant that brings you radio ads and billboards galore, announced that it would require its radio stations to run less advertising. |
BusinessWeek May 15, 2006 Jon Fine |
Local TV's Clear Shot At The Net Demand for video ads could be the local stations' salvation. |
PC World April 19, 2001 Frank Thorsberg |
Web Radio Goes Silent in Legal Crossfire Broadcast stations suspend Webcasting while caught between union battle and copyright fights... |
The Motley Fool January 18, 2007 David Lee Smith |
Traditional Media's Continuing Slide The best way to invest in the media space is through companies whose fate doesn't depend largely on advertising, such as cable operators. The more traditional media companies clearly need more time for strategic redirections. |
The Motley Fool January 8, 2007 Matthew Crews |
No More TV for Times The media company chooses to focus on its digital assets by selling off its television stations. Investors, take note. |
The Motley Fool March 8, 2006 Alyce Lomax |
XM Ads It Up Clear Channel wins a dispute requiring that its XM channels include advertising. Investors, take note. |
HBS Working Knowledge January 28, 2015 Dina Gerdeman |
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections In the last few presidential elections, personal selling -- not mass advertising -- has tipped the difference for Democrats. But that's not always the case. |
The Motley Fool February 26, 2007 David Lee Smith |
CBS' Ship Comes In CBS announced last week it had completed a series of agreements with cable systems companies. Investors, stay tuned. |
InternetNews March 31, 2009 Michelle Megna |
Disney/ABC Strikes Broadcast Deal With YouTube YouTube and Disney Media Networks today announced an agreement to show mini-episodes from ESPN and the Disney/ABC Television Group on ad-supported channels at the Google-owned video portal. |
The Motley Fool October 20, 2004 Bill Mann |
Isn't America Great? Sinclair Broadcasting Group planned on airing a documentary that looks into Sen. John Kerry's Vietnam-era activities. In response, its stock has been decimated, its advertisers threatened with boycotts, and its management vilified. |
InternetNews October 16, 2006 Nicholas Carlson |
Yahoo, CBS And The 'Local' Wide Web Yahoo said today it would syndicate local news from 16 of CBS Corporation's television stations. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
The Motley Fool November 7, 2010 Jesse Emspak |
Internet Challenges Cable Companies, but They Aren't Done Yet The need for revenue keeps many stations from going online-only. |
Home Theater March 24, 2008 |
Satellite Providers Can Ax Local HD Local stations suffered a setback in the transition to digital television last week when the Federal Communications Commission ruled that satellite providers needn't carry local signals in HD till 2013. |
The Motley Fool April 30, 2008 David Lee Smith |
Don't Tune Your Portfolio to CBS CBS' earnings growth may hide clouds on the horizon. |
Home Theater April 15, 2010 Mark Fleischmann |
Broadcasters Joins Hands for Mobile DTV A dozen station owners aim to reach 150 million viewers. |
Home Theater February 19, 2009 |
Hello, FCC? My TV Went Dark On the day after the nation's TV stations ceased analog broadcasting, the Federal Communications Commission received 28,000 phone calls. |
PC Magazine November 14, 2007 John C. Dvorak |
In-Your-Face Advertising One thing is certain: Web users don't want to pay for anything, ever. Sadly, the only way that equation works is with advertising. |
BusinessWeek October 16, 2006 Jon Fine |
On TV, It's Politics As Usual As other ad dollars flow to the Web, campaigns keep betting on TV. |
Entrepreneur November 2006 Kim T. Gordon |
Radio's New Wave It's not just for local advertisers anymore - with online radio and simulcasting, you can now broadcast your message to millions. |
HBS Working Knowledge January 17, 2008 John A. Quelch |
If Marketing Experts Ran Elections Concepts that politicians can learn from consumer marketing. |
The Motley Fool July 22, 2009 Jennifer Schonberger |
Chris Anderson on "Free" and YouTube The "Wired" editor-in-chief on monetizing YouTube, whose amateur contributors are almost reinventing the concept of television. |
The Motley Fool May 13, 2005 David Meier |
Long Live Radio Since many have taken their eye off the traditional radio ball, perhaps there are some bargains to be found among the smaller industry players. Cumulus Media... Cox Radio... Citadel... etc. |
PC Magazine May 21, 2009 Sascha Segan |
I Want My MemeTV The Digital Transition will TV make more interesting. For example, let's give 4chan.org a TV channel. Seriously. |
The Motley Fool May 15, 2007 Ryan Fuhrmann |
Coming to Your Highway: Digital Billboards Billboards are another part of the digital revolution, and Lamar Advertising will be a key player. Investors, take note. |
Home Theater February 6, 2009 |
Networks to Keep Analog Until Bitter End Several major TV networks have announced that they plan for their owned affiliate stations to keep analog signals on the airwaves until the final deadline in June. |
InternetNews April 21, 2006 Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
Inc. March 1, 2003 Leslie Brokaw |
Marketing: Living Up and Down the Dial As more companies pump up the volume of their radio advertising, here are 10 tips for making the most of your airtime. |
InternetNews February 3, 2005 Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
InternetNews April 10, 2009 Kenneth Corbin |
Online Political Ads Play Catch-Up to Social Media Experts see paid political advertising on the Web as an important niche, but still not much more. |
BusinessWeek September 24, 2007 Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
The Motley Fool June 19, 2007 Ryan Fuhrmann |
Fool on the Street: CBS Could Be Stronger Investors should remain skeptical about the company's promise to return capital shareholders. |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
The Motley Fool March 23, 2006 Alyce Lomax |
Advertising, Disrupted Some marketers think that television advertising is fast becoming less relevant. This is hardly news for some of us, but a recent survey backs up what many already sensed, giving investors food for thought when considering certain stocks. |
The Motley Fool January 18, 2007 Steven Mallas |
Nielsen Now Rates TV Ads Adjusting to the digital age, new ratings will track commercials' popularity. Whatever occurs, a better system to collect viewer data should eventually benefit advertisers and networks alike. |
The Motley Fool November 28, 2007 David Lee Smith |
The FCC Doesn't Get It FCC head Kevin Martin has proposed changes that would allow companies to own a newspaper and a TV or radio station in the same market. This could cause more problems than it solves. |
Inc. May 1, 2010 Darren Dahl |
Business for Sale: A New Jersey TV Station A low-power station that broadcasts lots of high school sports and town hall meetings is on the market for $2.5 million. |
The Motley Fool June 6, 2005 Matt Thurmond |
How TV Turns Viewers Into Dollars When you go channel-surfing, someone's getting paid. Once established in their markets, networks and affiliate stations can rake in the advertising dollars. |
The Motley Fool February 27, 2008 David Lee Smith |
CBS Doesn't Stand for Catbird Seat Like many other traditional media companies, CBS is being whacked by falling ad sales. |
Home Toys February 2006 Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
The Motley Fool November 2, 2004 Nathan Slaughter |
Post's Positive Position The media company has a good story to tell, but is the price too high? |
Home Theater March 19, 2009 |
FCC Tweaks DTV Transition Scenario The Federal Communications Commission is using what it learned in February to set down rules for the remainder of the stations that complete the transition in June. |
The Motley Fool January 26, 2005 Nathan Slaughter |
Scripps' Mixed Message Media company beats fourth quarter estimates but still gets no help from newspaper advertisers. At this point, the stock may be worth a look, but it's not exactly front-page material. |
The Motley Fool April 5, 2006 Alyce Lomax |
NBC Tries Speed Ads Advertising disruption is well under way as NBC Universal attempts to see whether a shorter commercial break will retain viewers' attention better. |
The Motley Fool November 3, 2006 Chuck Saletta |
Dueling Fools: Yahoo! Bear Rebuttal Diworsification, overvalued network effects, and too thinly sliced advertising revenue make for a scary investment. |
InternetNews February 5, 2008 Kenneth Corbin |
Tracking The Virtual Primary Donkeys and elephants and laptops, oh my! The presidential election takes center stage on the Internet today. |