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Fast Company
Pavithra Mohan |
Why Snapchat Axed Yahoo From Discover Snapchat executives and media partners divulged that when the messaging app opted to replace Yahoo with BuzzFeed, it was partly because Katie Couric didn't appeal to the young Snapchat audience.   |
Fast Company
Pavithra Mohan |
How Coca-Cola Cracked Snapchat Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. |
Fast Company
Rose Pastore |
How Snapchat Is Bringing Back The 1970s TV Experience Snapchat Discover is innovative because it has found a way to bring to smartphones the 1970s television experience of few channels, rich content, and limited time to watch. |
Fast Company
Jillian Goodman |
This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money That you-are-there feeling, perhaps even more than the ephemeral nature of the pictures, is why Snapchat has broken through the glut of social and photo apps and established itself as second only to Facebook and Instagram. |
CRM
April 2015
Maria Minsker |
Snapchat Is All Grown Up and Ready for Marketers The app delivers unique ad experiences through Brand Story and Discover platforms. |
Fast Company
Pavithra Mohan |
Snapchat Poaches Top CNN Reporter Peter Hamby Back in January, Snapchat launched its Discover channel, which nestled content from outlets such as CNN, Vice, ESPN, and Comedy Central into the Snapchat ecosystem. |
Fast Company
John Paul Titlow |
As Snapchat Explodes, Another Executive Flees Emily White, the seasoned Silicon Valley executive hired as Snapchat's COO in 2013, is leaving the company, according to Re/code. |
Fast Company
Neal Ungerleider |
Is Snapchat One Step Closer To Being A Major Content Discovery Platform? In an ongoing effort to bring more media brands onto its Discover platform -- and boost advertising revenue -- Snapchat has struck deals with Mashable, IGN, and Tastemade. |
Fast Company
Steven Melendez |
Report: Snapchat Is Building Its Own Ad Platform Snapchat is working on an application-programmer interface that would let brands buy more targeted and sophisticated ads on the popular mobile messaging platform |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Fast Company
June 2015
Om Malik |
How Periscope, Meerkat, And Snapchat Will Change How TV Covers News, Sports, And Weather Amid the shift to on-demand entertainment, traditional TV has doubled down on what only it can offer: live events, particularly news, sports, and weather. |
Fast Company
Pavithra Mohan |
BuzzFeed Cracks 5 Billion Content Views A Month "Content views" refers to the number of times BuzzFeed content is viewed on any of more than 30 platforms where it distributes material, including buzzfeed.com, mobile apps, and Snapchat. |
Fast Company
September 2015 |
Here's Why Snapchat And Twitter Are Barreling Toward A Social Media Collision Both Snapchat and Twitter have been defined as potential threats to Facebook, but they're really competing against one another. |
Fast Company
Evie Nagy |
Want To Replay A Few Snapchat Messages? That'll Be $1, Please Apparently Snapchat is just a little too much of a good thing -- and the company is now using that fact to develop a new revenue stream. |
Fast Company
Neal Ungerleider |
Snapchat Is Now Hosting Exclusive Live Stories From The NFL In its ongoing quest to compete with major content distribution platforms like Twitter and Facebook, Snapchat has now snapped up a high-profile partner. |
Fast Company
John Paul Titlow |
Snapchat Wants To Be Your New Favorite Sports Channel Snapchat wants to become a full-blown media outlet, complete with its own web TV series. |
Fast Company
P. Claire Dodson |
The White House Is Now On Snapchat POTUS has seemingly completed the social media trifecta -- with the debut of the White House's new Snapchat account. |
Fast Company
November 2015
Robert Safian |
Vertical Video Was a Joke. Thanks to Snapchat, It's Now the New Order When it launched, Snapchat seemed like a curiosity -- photos that disappear after you view them! -- but it has grown into the social platform of choice for 100 million people, 86% of whom are between the ages of 13 and 34. |
Fast Company
Neal Ungerleider |
Snapchat Features Live Stories From West Bank Snapchat chose an unusual destination for its Live Story feature on Thursday: the West Bank. |
Fast Company
Chris Gayomali |
Snapchat Grows Up, Adds Text Messaging and Video Conferencing Snapchat takes photos or videos and then destroys them after a time limit. Now as the startup looks to expand its reach, it looks to transform itself into a full-fledged messaging business to rival the likes of WhatsApp or Viber. |
Fast Company
P. Claire Dodson |
BuzzFeed Features All-Muslim Content On Its Snapchat Discover Channel BuzzFeed's decision to feature all-Muslim content on one of its biggest platforms is a weighty acknowledgment and validation of the media company's Muslim audience |
Fast Company
November 2014
Sarah Kessler |
The Hottest Startups Have One Thing In Common: Our Faces You may think of Facebook as a community, a news feed, or even a force for change, but it's really something far simpler: a photography company. |
Fast Company
April 2015
Robert Safian |
Something new Fast Company released a new app this month for iPhone and iPad users that presents our content in a whole new way. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
Fast Company
Tyler Hayes |
From Shazam To Snapchat To Live GIF-ing, Here's How The Grammy Awards Stay Big, 57 Years Later So will the Grammys win an award for best social media performance this year? If they do, it'll be sweet music to the Recording Academy's ears. |
Fast Company
Austin Carr |
Get Inside Whisper's Secret Economy It's a smartphone confessional that's caught on with millions of millennials, who now flip through an eye-popping 6 billion Whispers per month. |
Fast Company
Evie Nagy |
Watch A Murderer Use Snapchat To Commit The Perfect Crime In This 6-Minute Film In James Corbett's six-minute Murder On Snapchat, the app that deletes your messages seconds after they're sent is used to commit the perfect crime. It's creepy and dark, and feels like it could totally happen. |
Fast Company
David Lumb |
Snapchat Is Hiring Journalists To Cover The 2016 Election Last month, Snapchat hired acclaimed CNN political reporter Peter Hamby to lead its news operations. |
Fast Company
John Paul Titlow |
Facebook Badly Needs A Hit Social Video App -- Could RIff Be It? Facebook unveiled something called Riff, an app that lets users collaboratively edit video clips together. |
Fast Company
Pavithra Mohan |
Facebook Now Lets Advertisers Pay Only For Fully Visible Ads The social network presented a new feature, one that advertisers have long been clamoring for: the ability to pay for an ad only when it is fully visible on users' screens. |
| Fast Company |
The World's Top 10 Most Innovative Companies in Social Media Ten companies that do well with social media from Twitter to Foursquare. |
Fast Company
Sarah Kessler |
Yahoo Wants to Make Video Chats More Like Texting The company's newest app, LiveText, addresses these issues with an unexpected solution: video chat with no audio. |
Fast Company
Pavithra Mohan |
Casey Neistat's New App, Beme, Is A Stripped-Down Take On Snapchat The filmmaker's new app, Beme, is his attempt to create a social media platform that allows users to share moments in real time, without fixating on their phones and editing posts to death. |
Fast Company
February 2014
Om Malik |
Facebook Backlash Why we're embracing spare, single- purpose apps and why that's likely to continue. |
Fast Company
Neal Ungerleider |
Send Songs To Your Friends With Msty, A New Music Messaging App A new app aims to combine the best parts of Spotify and Snapchat: Msty will allow users to send instant messages with images and short lines of text accompanied by songs. |
Fast Company
Neal Ungerleider |
Snapchat To Users: Your Snaps And Chats Are Still Private An update to Snapchat's terms of service last week had users nervous that the company was storing copies of their messages. |
Fast Company
David Lumb |
Alibaba Rumored To Invest $200 Million In Snapchat Chinese online megamarket Alibaba is in negotiations to invest $200 million in Snapchat, according to Bloomberg. |
Fast Company
Neal Ungerleider |
Twitter Removes 140 Character Limit For Direct Messages Twitter is formally lifting its 140 character limit for direct messages, after informing developers of the update in June. |
Fast Company
Neal Ungerleider |
Some Twitter Users See Non-Linear Timelines The social network began a limited rollout of non-chronological timelines, which means some users are seeing tweets displayed in an algorithmic, non-linear fashion, somewhat similar to Facebook's News Feed. |
Fast Company
April 2014
Sarah Kessler |
Why Messaging App Wickr Is A Safer Way To Chat Wickr's military-grade encryption is so tough that the CEO claims there is "no power on earth" that can break it. |
