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CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly.   |
CRM
November 3, 2015
Sam Del Rowe |
Salesforce.com's Pardot Marketing Automation Platform Integrates with Gmail Sales reps can gain access to client and prospect information as well as lead scores and grades within the popular email platform. |
CRM
July 20, 2015 |
Talend Joins the Salesforce Analytics Cloud Ecosystem The new integration lets users move their data into the Salesforce Analytics Cloud. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
September 17, 2015
Leonard Klie |
Salesforce Introduces SalesforceIQ, the Thunder Platform, and IoT Cloud at Dreamforce New Salesforce product launches bring data from multiple sources into common Salesforce apps. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
August 25, 2015
Oren Smilansky |
Salesforce Introduces Lightning Experience for Sales Cloud New capabilities steer salespeople toward an intuitive user experience. |
CRM
December 17, 2015
Oren Smilansky |
Box, Salesforce.com Strengthen Ties with Files Connect The CRM vendor and the content management provider bolster offerings for customers of both platforms. |
CRM
September 18, 2015
Leonard Klie |
Salesforce Strengthens Strategic Partnership with Microsoft at Dreamforce The two software giants plan to deliver even deeper integrations in 2016. |
CRM
December 16, 2015 |
Trumpia Updates Mobile Messaging and Marketing Platform Trumpia's updates include streamlined contact management with Salesforce integration. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
September 1, 2015
Oren Smilansky |
Salesforce Releases New Tools for Service Cloud A new user interface and app aim to smooth customer service operations. |
CRM
August 13, 2015
Oren Smilansky |
Salesforce.com Adds Buy Buttons to the Community Cloud New Lightning Components allow companies to link e-commerce platforms into their discussion pages. |
CRM
December 14, 2015
Sam Del Rowe |
GI Insight Study Finds Omnichannel Approaches Are Falling Short Research indicates that though consumers use multiple channels in their shopping journeys, companies are not successfully implementing omnichannel marketing strategies. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
January 5, 2016 |
Accenture Acquires CRMWaypoint The deal strengthens Accenture's cloud-first agenda and Salesforce.com capabilities. |
CRM
July 9, 2015
Yvonne Ba |
How to Solve the Customer Experience Puzzle You can't do a jigsaw puzzle without the box; likewise, you can't satisfy today's omnichannel customer without a sound strategy. |
Information Today
September 22, 2015 |
DocuSign Integrates D&B Data Into Salesforce App The DocuSign for Salesforce app will be integrated with D&B data to give businesses access to D&B credit risk insight and compliance tools. |
CRM
November 2015
Leonard Klie |
On the Scene: At Dreamforce 2015, Salesforce.com Strengthens Ties with Microsoft The two software giants plan to deliver even deeper integrations in 2016 |
CRM
October 2015
Leonard Klie |
On the Scene -- Customer Service Experience: Explore New Channels, but Invest Wisely Conference speakers urge companies to integrate channels for a seamless customer experience |
