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CRM
October 7, 2011
Tim Suther
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2012
Bill Drummy
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow. mark for My Articles similar articles
CRM
February 9, 2015
Maria Minsker
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2012
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. mark for My Articles similar articles
CRM
January 13, 2012
Rich Flek
Harnessing the Power of Social Media Are you prepared to meet the challenge? mark for My Articles similar articles
CRM
May 22, 2015
Leonard Klie
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. mark for My Articles similar articles
Parameters
Summer 2008
Kenneth Payne
Waging Communication War This article sets out to explore the ramifications of poor communication and lack of support of the population in a modern war. mark for My Articles similar articles
CRM
April 2011
David Myron
Getting Personal: Be Appropriate or Beg for Forgiveness Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2010
Sandra Stahl
Gentle Collisions in Marketing Healthcare marketing in today's post-recession economy is not about one-size-fits-all vehicles, but rather about bringing your product into consumers' lives in a series of personal, non-invasive ways mark for My Articles similar articles
Search Engine Watch
August 10, 2009
Ron Jones
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. mark for My Articles similar articles
CRM
June 1, 2015
Maria Minsker
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. mark for My Articles similar articles
HBS Working Knowledge
February 5, 2009
John Quelch
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2012
Amy Smith
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2006
Vince Parry
What Type of Brand Are You? Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug. mark for My Articles similar articles
Search Engine Watch
May 26, 2009
Liana Evans
Leave Your Ego at the Door In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. mark for My Articles similar articles
CRM
January 2012
New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012? mark for My Articles similar articles
Financial Planning
October 1, 2008
Nick Morgan
Speaking Persuasively In these tough economic times, communication with clients and prospects gets more difficult-and becomes more important than ever. Here's how to become better at verbal and nonverbal communication. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2012
Best Practices: Commercial Analytics If the relationship between marketers and commercial analytics in the pharmaceutical and biotech sectors is leveraged properly, it can help marketers make more informed strategic decisions for their brands. mark for My Articles similar articles