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CRM October 7, 2011 Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
Pharmaceutical Executive April 1, 2012 Bill Drummy |
Think Digital First While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today; not just tomorrow. |
CRM February 9, 2015 Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
Pharmaceutical Executive December 1, 2012 |
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM May 22, 2015 Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
Parameters Summer 2008 Kenneth Payne |
Waging Communication War This article sets out to explore the ramifications of poor communication and lack of support of the population in a modern war. |
CRM April 2011 David Myron |
Getting Personal: Be Appropriate or Beg for Forgiveness Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them. |
Pharmaceutical Executive December 1, 2010 Sandra Stahl |
Gentle Collisions in Marketing Healthcare marketing in today's post-recession economy is not about one-size-fits-all vehicles, but rather about bringing your product into consumers' lives in a series of personal, non-invasive ways |
Search Engine Watch August 10, 2009 Ron Jones |
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. |
CRM June 1, 2015 Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
HBS Working Knowledge February 5, 2009 John Quelch |
In Praise of Marketing Marketers do a surprisingly poor job of marketing the importance of marketing. Here is the story that needs to be told. |
Pharmaceutical Executive June 1, 2012 Amy Smith |
Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities. |
Pharmaceutical Executive June 1, 2006 Vince Parry |
What Type of Brand Are You? Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug. |
Search Engine Watch May 26, 2009 Liana Evans |
Leave Your Ego at the Door In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. |
CRM January 2012 |
New Tools Require a New Mindset Which new technologies will have the biggest impact on marketers in 2012? |
Financial Planning October 1, 2008 Nick Morgan |
Speaking Persuasively In these tough economic times, communication with clients and prospects gets more difficult-and becomes more important than ever. Here's how to become better at verbal and nonverbal communication. |
Pharmaceutical Executive May 1, 2012 |
Best Practices: Commercial Analytics If the relationship between marketers and commercial analytics in the pharmaceutical and biotech sectors is leveraged properly, it can help marketers make more informed strategic decisions for their brands. |