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CRM
September 2011
David Myron |
Get Personal or Get Abandoned To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated   |
CRM
February 2015
David Myron |
Correct Problems Caused by Outdated Automation Systems 'Personalization should permeate the customer experience at every touch point.' |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
CRM
March 10, 2015 |
Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights. |
CRM
May 16, 2014
Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM
June 1, 2015
Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
CRM
January 2014
Brent Leary |
Why Customer Experience Is the True King Content and context play essential supporting roles. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
HBS Working Knowledge
January 31, 2005
Gary Emmons |
Rethinking Marketing's Conventional Wisdom Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon. |
CRM
March 16, 2012
Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM
April 2011
Leonard Klie |
IVR Personalization: Strike the Right Balance Too much familiarity can repel customers, so IVR designers must take pains to build the right systems. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
January 2008
Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
Entrepreneur
May 2005
Catherine Seda |
The Name Game Including prospects' names and personalized content in your marketing e-mails increases success of the campaign. |
Pharmaceutical Executive
November 1, 2014
Mark Perlotto |
Digital's Place in the Pharma Marketing Mix The rush to digital will continue at a fast clip, but marketers need to reacquaint themselves with their brands' audiences. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
CRM
September 1, 2005
Colin Beasty |
Required Reading: Life After the 30-Second Spot An interview with author Joseph Jaffe who offers a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come. |
Search Engine Watch
February 13, 2009
Joanna Lord |
The Great Career Debate: SEM In-House Team vs. SEM Agency Although the list of unique challenges facing both groups is long, there are key differences to consider before you take a job in-house or with an agency. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
April 9, 2014
Maria Minsker |
B2B Marketers Must Stop Relying on Customer Data Found In-House, Forrester Research Finds Marketers should embrace external, non obvious sources to determine how buyers make purchasing decisions. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
CRM
August 28, 2013 |
Silverpop Launches Web Personalization for Marketers SmartContent delivers the right message in real time to Web site visitors. |
CRM
November 11, 2015 |
Adobe Launches Audience Marketplace Adobe Audience Marketplace creates a data exchange platform for first-, second-, and third-party customer data. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
HBS Working Knowledge
March 18, 2009
John Quelch |
Marketing After the Recession The author discusses why marketers must start planning today to reach consumers after the recession. |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
October 25, 2013
Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. |
CRM
September 2013
Maria Minsker |
Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness. |
Pharmaceutical Executive
December 1, 2012 |
Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
CRM
October 2014
Maria Minsker |
How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity. |
CRM
June 12, 2013
Maria Minsker |
Marketers Struggle with Big Data, Survey Reveals Forty-five percent of executives don't use big data to understand customers. |
Search Engine Watch
May 9, 2006
Chris Sherman |
Study: Search Marketers Wear Too Many Hats Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. |
CRM
November 2013
David Myron |
Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
January 9, 2013
Judith Aquino |
Total Communicator Solutions Debuts Mobile Marketing Communication Platform The cloud based platform allows marketers to deliver offers based on location, shopping behavior, and preferences. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
Pharmaceutical Executive
February 1, 2007
Daniella Koren |
Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers. |
