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HBS Working Knowledge
September 5, 2006
Martha Lagace |
Porsche's Risky Roll on an SUV Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Porsche's unusual answer in a globalizing auto industry has framed two case studies.   |
BusinessWeek
December 22, 2003
Gail Edmondson |
Porsche's CEO Talks Shop Wendelin Wiedeking on the thinking behind the sports-car maker's first SUV and how he keeps his company so profitable |
BusinessWeek
December 22, 2003
Gail Edmondson |
This SUV Can Tow An Entire Carmaker Porsche's hot-selling Cayenne has kept the company rolling as it readies launches of new sports-car models. |
| Knowledge@Wharton |
Porsche Roars Back With Fred Schwab and an SUV Facing the abyss of a dismal sales year in 1993, the independent automaker has come back stronger than ever... |
BusinessWeek
December 22, 2003 |
Porsche's Sizzling U.S. Ride North American chief Peter Schwarzenbauer aims to "get more share" while keeping its "emphasis on profitability." |
BusinessWeek
September 3, 2007
Gail Edmondson |
Pedal To The Metal At Porsche Porsche boasts the speediest growth in the auto industry. Will its new coupe be another coup? |
HBS Working Knowledge
March 19, 2014
Carmen Nobel |
A Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies and given it to consumers. Jill Avery discusses the landscape of "open source branding," wherein consumers not only discuss and disseminate branded content, they also create it. |
Car and Driver
August 2005 |
Spied! The Porsche Cayenne appears to be moving towards a sharper and more unique look. |
HBS Working Knowledge
July 14, 2014
Michael Blanding |
Pay Attention To Your "Extreme Consumers" Jill Avery and Michael Norton explain what marketers can learn from consumers whose preferences lie outside of the mainstream. |
BusinessWeek
October 31, 2005
Gail Edmondson |
One Hand On Two Steering Wheels Porsche's bid to control VW -- both its rival and its partner -- opens a Pandora's box of governance issues. |
Popular Mechanics
May 2007
Mike Allen |
Porsche Cayenne: 500-hp SUV Nobody really needs an SUV that's capable of 171 mph (and can cost close to a hundred grand). But people want one. So Porsche boosted power on all three Cayenne models. |
BusinessWeek
July 5, 2004
Gail Edmondson |
Porsche's Latest Entry Hits A Crowded Track Amid fierce rivalry, can a sixth-generation Porsche 911 revive sales of the aging sports car? |
HBS Working Knowledge
November 27, 2006
Sarah Jane Gilbert |
Manly Men, Oil Platforms, and Breaking Stereotypes In dangerous, male-dominated work settings, men's tendency to gain respect by demonstrating and defending their masculinity is costly. |
AskMen.com
Miranda Lightstone |
Porsche Design: The Essence On its first time try at a men's cologne, coupled with the line's stellar casings, Porsche has hit the ground with a scent that could rocket straight to the top of the market in no time flat. |
Salon.com
November 11, 2002
Lynn Ponton |
From Laramie to California The father of a cross-dressing teenage boy is terrified for the boy's safety. He's right to be worried, says the author, a psychiatrist. It's a scary world for these courageous teens. |
Entrepreneur
July 2008
Robert Kiyosaki |
Admit One Standing out in the crowd is key to building your brand, but knowing when to say no to growth is equally important. |
Car and Driver
November 2006
Tony Quiroga |
2012 Porsche 928 - Car News Porsche plan to put out a new front-engine coupe in 2011. And the upcoming four-door Panamera spawns a two-door GT. |
AskMen.com
August 1, 2003
Bob Plunkett |
Car Review: 2003 Porsche Cayenne S What kind of vehicle, you may wonder, can run around a race track in lightning-fast time like a race-ready sports car but also slog through a mud pit or scramble over walls of boulders like a tough and rugged off-road wagon? |
Car and Driver
November 2003
Daniel Pund |
Big-Box Sports Cars Test driving 1280 horsepower, split fairly evenly among the four V-8 engines powering these pumped-up utes: Cadillac SRX V-8... Infiniti FX45... Porsche Cayenne S... Volkswagen Touareg V-8... |
