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Fast Company
October 2003
Linda Tischler |
Joe Trippi's Killer App Howard Dean's campaign manager has used the Internet to turn an obscure ex-governor into a real presidential contender. It's anything but politics as usual. Will it work?   |
CIO
January 15, 2004
Grant Gross |
Dean Profits from Web Campaign Even if former Vermont governor Dr. Howard Dean fails to seize the Democratic nomination this summer, his use of the Internet has added a new rule for political campaigns: Make sure your candidate's website drives supporters to meet each other -- and to a "click to donate" button. |
BusinessWeek
April 30, 2007
Javers & Dunham |
Candidates' Stupid Accounting Tricks Political campaigns, like corporations, sometimes play games with their financial reports. |
Wired
January 2004
Gary Wolf |
How the Internet Invented Howard Dean Forget fundraising (though his opponents sure can't). The real reason the Doctor is in: He listens to the technology -- and the people who use it. |
HBS Working Knowledge
November 12, 2008
John Quelch |
The Marketing of a President Barack Obama's run for the White House was a model of marketing excellence. Here's why it worked so well. |
BusinessWeek
March 29, 2004
Stephen Baker |
Click The Vote In the age of Internet politics, the Web can make or break a candidate |
Reason
May 2004
Charles Paul Freund |
Backstage Passes What it takes to run for president in the age of media intimacy. |
CFO
December 1, 2008
Kate Plourd |
Campaign Relief To a financial consultant, a Presidential campaign looks a lot like a start-up company. |
Pharmaceutical Executive
October 1, 2011 |
The Permanent Campaign The product launch has been transformed from a concentrated, all-out military assault to the subtle, persuasive art of electioneering. |
BusinessWeek
February 16, 2004
Richard S. Dunham |
Why The Dean Bubble Popped Like the dot-coms, the candidate fell victim to hype and a bad business model |
Search Engine Watch
October 16, 2007
Greg Jarboe |
Search About to Upset the Political Applecart Search engines have not eclipsed newspapers and television as the primary source of political information yet. But that day is not far off. Here are some usage stats. |
Fast Company
April 2008
Ellen McGirt |
The Brand Called Obama Win or lose, Barack Obama's rise changes business as usual for everyone. Here's why. |
BusinessWeek
April 21, 2011
John McCormick |
Obama Fires Up His Campaign Cash Machine Obama's 2012 campaign is asking top bundlers to increase their goals by at least 40 percent, to $350,000 this year. |
Wired
January 19, 2009
Evan Ratliff |
The Wired Presidency: Can Obama Really Reboot the White House? Turning his innovative campaign and transition into Government 2.0 won't be easy. |
Search Engine Watch
November 6, 2008
Sage Lewis |
Obama's Link Strategy Fuels Election Victory Internet link love proves more powerful than old-school politics in the 2008 election, thanks in part to a visionary social networking election strategy. What can we learn about online marketing from studying presidential politics? |
InternetNews
January 15, 2008
Kenneth Corbin |
The 'Political Web' Isn't Just a Myth New research finds that twice as many people are following this year's presidential campaign on the Internet than in 2004. |
AFP eWire
July 28, 2009 |
Are You Ready for a Capital Campaign? Let's explore the characteristics of a nonprofit that is most likely to find success in a campaign. |
BusinessWeek
December 22, 2003
Walczak & Starr |
Commentary: Don't Get Too Cocky, Dr. Dean The ex-gov has a long way to go -- expanding his base and calming fears of a rout |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
AFP eWire
February 9, 2004
Linda Lysakowski |
Tips From Members: The Planning Study Process, Part Two When considering a capital or endowment campaign, organizations need to consider conducting an external assessment of the willingness and ability of the organization's constituency to support the campaign. |
