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Pharmaceutical Executive
January 1, 2012
Julian Upton |
iPad Apps: Are You Content with your Content? Pharma has become unusually quick to embrace the iPad. But the industry's inherent conservatism means it has some way to go to fully milk the device's potential as a sales tool and as a way to communicate with and educate patients.   |
The Motley Fool
April 30, 2011
Arundhati Parmar |
iPad Makes Medtronic More Than Just Cool Roughly 5,000 Apple iPads being used within Medtronic have kept the world's largest medical device company pretty busy developing apps. |
Pharmaceutical Executive
September 1, 2006
John Ryder |
Sales Management: Palm-sized Payoff Reps are gaining access to detail-adverse physicians by offering large software content in small packages. |
CIO
February 7, 2011
Tom Kaneshige |
iPad Security: How a Hospital Group Treated Trouble Take an inside look at how one hospital group is testing and perfecting its prescription for security as its doctors demand to do more work on iPads. One decision: Not all apps are ready yet. |
The Motley Fool
December 6, 2011
Evan Niu |
iPad: Just What the Doctor Ordered The iPad shows promising potential in the medical market. |
PC Magazine
November 16, 2010
Wilson & Lendino |
The 50 Best iPad Apps We sift through Apple's App Store to find you the best free and paid apps for Apple's iPad that will entertain, inform, and make you more productive. |
CRM
January 11, 2011 |
Veeva Systems Launches Integrated Pharma CRM and CLM Solution for the Apple iPad New Veeva iRep application satisfies the pharmaceutical industry's appetite for the fast-growing computing device. |
Bank Systems & Technology
April 5, 2010
Matt Gunn |
Apple Sells 300,000 iPads First Day Nine banks have already ported their mobile applications to the iPad App Store. |
CRM
May 3, 2004
David Myron |
Vertical Focus: Pharmaceutical Firms Find a Spoonful of CRM Helps the Sales Pitch Go Down Ad campaigns create a pull-marketing effect, bringing patients into doctors' offices with product-specific questions. |
CIO
April 14, 2014
Tom Kaneshige |
Microsoft's Office for iPad Shakes Up Mobile Enterprise Microsoft's ubiquitous Office productivity suite's arrival on the iPad late last month means many things. |
CRM
November 2009
Lauren McKay |
Pharmaceuticals -- CRM Undergoes an Experimental New Treatment An older CRM vertical gets a new dose of on-demand technology. |
CIO
February 24, 2012
Shane O'Neill |
Android On Call: Hospital Builds Custom Mobile App for Patient Data Palomar Pomerado Health in San Diego built its own Android app for accessing real-time patient information, with Cisco Cius tablets providing the added bonus of voice and video. And an iOS version is coming up, stat. |
InternetNews
January 29, 2010 |
iPad Brings Mobile Computing to Enterprise Apple's new tablet computer will make its way into the workforce. Analysts weigh in on the enterprise apps that will make the iPad part of the mobile office. |
Pharmaceutical Executive
May 1, 2005
Sibyl Shalo |
Out to Lunch? For the average pharma rep, a 13-minute sales oriented meal trumps a 60-second office visit, any day of the week. |
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay |
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. |
Pharmaceutical Executive
March 1, 2009
Brittany Agro |
The New Sales Force The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with, and how it's working. |
Pharmaceutical Executive
June 1, 2005
Patrick Burns |
Sales Management: A Sample Plan One of the pharma industry's most important promotional tools is also one of its least understood. Here are new approaches to measuring the impact of sampling--and giving reps the tools they need to use samples better. |
InternetNews
June 28, 2010 |
Google's 'Radically Simpler IT Management Model' The head of Google's Enterprise division says the hot-selling iPad is helping the search giant pitch CIOs on the benefits of its Web-based applications and services. |
Pharmaceutical Executive
October 1, 2006
Scott Hull |
Back to the Future? Some states want to block access to doctor-level prescribing data. And the AMA helps members keep prescription records away from sales reps. An "old timer" remembers how he sold before databases came along. |
InternetNews
March 30, 2010 |
iPad Launching With Pricey App Bonanza Leaked screenshots suggest that when the much-hyped iPad debuts, it will have a full complement of apps, with some prices ranging well into the double digits. |
U.S. Banker
August 2010
Karen Epper Hoffman |
An e-Banking Touch-up? The iPad and other coming tablet computers offer a new experience for personal banking. |
Pharmaceutical Executive
March 1, 2013
Al Topin |
Less Selling, More Time What can happen when pharmaceutical reps focus on the physician-patient conversation? |
Pharmaceutical Executive
February 1, 2006
Nappi & Rodgers |
Marketing to Professionals: Streamlined Scheduling Better scheduling of sales visits can increase doctors' receptivity to pharmaceutical reps. |
Pharmaceutical Executive
May 1, 2005
Jason Hogg |
Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors. |
The Motley Fool
May 25, 2010
Ryan McBride |
PatientKeeper's iPad App Lets Docs Juggle Tasks, Furthers Firm's Mobile Ambitions Physician software gets an on-the-go upgrade. |
CRM
November 9, 2012
Scott Eidle |
The Tablet-Enhanced Sales Force Best practices for implementing a successful iPad program. |
The Motley Fool
August 17, 2010
Eric Jhonsa |
Waiting for an iPad Killer? Don't Hold Your Breath. Rival tablets might be cheaper than the iPad, but they won't be better. |
CRM
September 2014
Sarah Sluis |
Could Mobile CRM Solve Field Sales' Biggest Problems? Understanding the options could help your organization determine which solution is best. |
InternetNews
November 30, 2010 |
Top 50 iPad Apps for Online Shoppers The popularity of Apple's iPad has naturally piqued the interest of developers looking to build the apps that users want and need most heading into the holiday shopping season. |
InternetNews
May 5, 2010 |
iPad App Prices Holding Steady With iPhone It's only been a month since it shipped, but so far, the price difference for iPad apps is less than a dollar over the average iPhone app, a report finds. |
Pharmaceutical Executive
March 1, 2006
Sharyn Lee |
Invisible Prescribers: What You Do and Don't Know About NPs and PAs How many prescriptions are written each year by nurse practitioners and physician assistants? Pharmaceutical companies not only fail to market to this sector, they neglect to invite nurse practitioners and physician assistants to meetings or to include them in plans for continuing medical education. |
AskMen.com
GE Miller |
7 iPad Apps That Help You Budget And Improve Your Lifestyle We were recently able to find seven iPad apps that, if not directly related to personal finance management, at the very least help you find savings in everyday life situations. |
InternetNews
February 1, 2010 |
Apple's iPad a Boon to Health Care Providers? Steve Jobs didn't mention it at the product's debut, but the iPad's specs and design position it as a good point-of-care device for health care professionals and telemedicine applications. |
InternetNews
November 15, 2010 |
Survey: iPad Embraced by Financial Firms The iPad is already starting to make inroads in a variety of enterprise organizations, particularly the financial services and IT sectors. |
PC Magazine
July 1, 2010 |
iPad as Travel Workhorse Yes, it's fun, but your tablet can also keep you productive on the road. |
Pharmaceutical Executive
May 1, 2012 |
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful. |
CRM
December 9, 2011 |
360 Vantage Releases an iPad Version of Its CRM and Marketing Apps 360 Vantage, a provider of cloud-based sales and marketing technology solutions for the life sciences industry, offers its products to iPad users. |
Pharmaceutical Executive
August 1, 2005 |
Backpage: Feet-on-the-Street Interview A new survey asked pharmaceutical reps how their job has been changing. One bit of good news: A few reps think it's easier to get past the receptionist's desk. |
Searcher
Jul/Aug 2011
Sheri R. Lanza |
Going Mobile: An iPad2 Review I'm not saying the iPad2 is perfect. As with most new technologies, it still has a lot of room for improvement. |
The Motley Fool
May 4, 2010
Tim Beyers |
Apple's Million-iPad Army The content market will be routed through Apple. |
Pharmaceutical Executive
October 1, 2005
Mike Iafolla & Steve Greco |
Under the Influence The number of influences that affect physicians' prescribing has increased and rep saturation has reached the tipping point, resulting in "customer fatigue." Companies must now take into account a plethora of influences when planning their sales and marketing efforts. |
Pharmaceutical Executive
February 1, 2011
Scott Moldenhauer |
Accelerated Evolution Adapting training techniques for pharmaceutical sales representatives is necessary to thrive in the fact-changing dynamic of a physician's office |
CIO
November 8, 2011
Tom Kaneshige |
Can Windows Play Well on the iPad? Are Windows app developers tweaking their software for the iPad? |
Nutra Solutions
June 1, 2005 |
Hidden Drug Costs Up to five salespeople from the same company may call on the same doctor about the same product. Drug makers spend over $7 billion on such calls each year, compared to $4 billion on direct-to-consumer advertising. |
Pharmaceutical Executive
May 1, 2005
Steven Tarnoff |
How to Keep Out of Regulatory Quicksand Pharma sales teams may soon need law degrees just to keep up with the changes in federal and state mandates. |
The Motley Fool
September 9, 2010
Manikandan Raman |
PCs' Pain Is Apple's Gain Several analysts have cut their PC forecasts for 2010 after realizing the popularity of the iPad. |
Pharmaceutical Executive
April 1, 2006
David Duplay |
Marketing to Professionals: A Sample Plan Sure, pharmaceutical e-sampling can save money. But there are plenty of other reasons to use it. |
Pharmaceutical Executive
July 3, 2007
LeVine & Zucker |
Marketing to Professionals: Professional Promotion Through Patient Understanding Patient-feedback programs can go a long way in helping physicians understand which drugs work. |
The Motley Fool
July 26, 2010
Jesse Emspak |
iPads: Good for Business? The iPad is more than just a pretty face. Some companies have issued iPads to employees as replacements for laptops. |
InternetNews
March 22, 2010 |
Apple Sounds the Call for iPad Developers Developers can get approval for their apps before the device's official launch - but the clock's ticking. |
