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AskMen.com
March 9, 2003
Bernie Alexander |
TV Ratings Demystified Have you ever wondered why some shows remain on television while others are yanked faster than donuts at your local Krispy Kreme? It's all about whether audiences are interested enough for networks to justify keeping certain shows on the air. This is measured with TV ratings.   |
The Motley Fool
April 17, 2007
Steven Mallas |
Nielsen Cells Another Service In a society busy with entertainment, quality ratings data will turn out to be crucial. Nielsen's gauge of social-spot viewing habits should deliver some interesting insight into what all those eyeballs want to see. |
BusinessWeek
July 31, 2006
Jon Fine |
Counting Every Last Eyeball Nielsen's new ad ratings will change the feel of television as we know it. |
CRM
June 2015
Oren Smilansky |
Nielsen Will Rate Internet-Streamed Shows Efforts are under way to calculate viewership as interest continues to shift away from cable TV |
The Motley Fool
December 11, 2009
Anders Bylund |
A Revolution in Media Measurement Nielsen sold most of its publishing operations to a private investor group and shut down the rest, a move that highlights how important the company's core competency of audience measurement really is. Unfortunately, it's also a dying business model. |
BusinessWeek
September 24, 2007
Burt Helm |
Cable Takes A Ratings Hit Cable companies will suffer under Nielsen's new system, which counts who's watching the ads. |
Home Theater
May 6, 2010
Mark Fleischmann |
HD Signals Lag HDTVs Some homes have the sets but can't get the broadcasts. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
The Motley Fool
January 25, 2007
Steven Mallas |
Networks and the 'Net Looks like porting shows over to the 'net constitutes a viable paradigm. While Internet platforms might not be in the same ratings league as networks, the fact that they seem to garner an attractive audience indicates that the search for incremental revenue in this arena is justified. |
CRM
February 6, 2013
Judith Aquino |
Twitter Snaps Up Social TV Analytics Firm Bluefin Labs This acquisition gives Twitter a stronger grasp on second-screen advertising. |
CFO
May 1, 2010
Alix Stuart |
"Massive Ratings Don't Always Translate into Big Profits." Programming a TV network is both art and science, and this CFO is happy to supply the science. An interview with Michael Pickrum, CFO of Black Entertainment Television LLC. |
Wired
August 2004
Frank Rose |
The Lost Boys "The bottom line is, ad dollars will follow the consumer." Last year, substituting product placements for traditional commercials, Coca-Cola followed them into The Matrix Reloaded and Atari's Enter the Matrix videogame. |
Fast Company
October 2005
Ryan Underwood |
TV Guider Susan Whiting, President and CEO of Nielsen Media Research, shares her thoughts on the future of television, what to do in a fight with Rupert Murdoch, and the virtues of mystery novels. |
Information Today
August 29, 2013 |
Nielsen Acquires Bowker Products Nielsen continues to collect more data than who's watching what on television: It has expanded its book-related intelligence information through its recent acquisition of Bowker's market research and commerce solutions products. |
Reason
May 2009
Tim Cavanaugh |
Don't Measure Me, Bro Why broadcasters fear accurate audience ratings measured by the new Portable People Meter. |
InternetNews
September 24, 2009 |
Social Network Ad Spend Surging Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites. |
The Motley Fool
September 29, 2009
Stephen Mauzy |
Don't Write Off the Television Stocks Video didn't kill the radio star, nor will the Internet kill the television star. |
The Motley Fool
October 12, 2007
Anders Bylund |
TiVo Steals Nielsen's Business TiVo is reporting TV ratings, has access to a gold mine of data, and is getting a larger distribution system rolling. Is Nielsen needed anymore? |
InternetNews
October 19, 2007
David Needle |
Video Meets the Web Meets TV Is the rise of the Internet slowly killing television? Not in the view of media execs. |
Home Toys
February 2006
Scerf & Wang |
Reaching the Unreachable Consumer: Advertising in the Digital Age Tools such as the Internet should be leveraged to provide more of the interactivity and commerce activities associated with product research and purchase. |
InternetNews
March 9, 2011 |
Facebook Movie Rental to Be a Box Office Smash? The first-ever VOD movie service at Facebook could roll with the momentum of several other trends to become a success, according to industry analysts. |
InternetNews
November 20, 2009 |
Facebook Becoming Online Video Hub New analysis from Nielsen points to growing popularity of social sites as video destinations. |
The Motley Fool
June 3, 2010
Anders Bylund |
Stay Away From This IPO Nielsen must find new ways to make money, because the old one is going kaput. |
InternetNews
August 3, 2010 |
Social Networking Activity Soars: Nielsen Visiting and participating on social networking sites such as Twitter and Facebook has eclipsed email as the top online activity, according to the latest Internet usage study by Nielsen. |
Salon.com
May 23, 2001
Andy Dehnart |
Don't call it a comeback How TV networks turned around their lily-white lineups -- and why that still isn't enough... |
The Motley Fool
October 3, 2007
Rick Aristotle Munarriz |
Disney Knows Its ABCs In the first week of the fall ratings, Disney's ABC was the most watched network, cashing in on the success of shows such as Grey's Anatomy, Dancing With the Stars, and Desperate Housewives. |
The Motley Fool
October 19, 2006
Steven Mallas |
A Nielsen Family ... of Gamers? In-game advertising will soon be big business for video game publishers. Some analysts believe that in-game advertising could be a multibillion dollar giant in the next several years, perhaps reaching $1 billion by 2010. Investors, take note. |
| AskMen.com |
No More TV For Millions More than 2 million households are in danger of seeing their major broadcast TV channels disappear into a fuzz of static when analog service ends Friday, according to surveys. |
The Motley Fool
June 14, 2010
Jim Mueller |
Disney Is Getting Dangerous Disney's shift away from studio revenue and toward media, relying more and more on television advertising and fees paid by cable operators, might have come at the worst possible time. |
The Motley Fool
December 29, 2011
Rick Aristotle Munarriz |
Apple's Ready to Disrupt Again An analyst notes that Apple is working on a customized television service. |
The Motley Fool
November 7, 2011
Rebecca Lipman |
Google to Take on Cable TV Stocks: Short-Sellers Smell Blood Do you agree with the bearish opinion on these stocks? |
| Knowledge@Wharton |
Talking Back to the Tube: The Future of Interactive Television How will the brave new world of interactive television change society? Tune in at a later date to find out. |
Home Theater
March 20, 2008 |
Net Viewing of Full TV Shows Rises Internet users have progressed beyond quick youtube clips to widespread viewing of full-length network television shows, according to a new study. |
AskMen.com
January 14, 2003
Peter Richmond |
HDTV: Coming Soon To Your Living Room Governments around the world are forcing broadcasters to convert to both digital and high-definition pictures simultaneously. Broadcasters will have to squeeze more picture detail into the same bandwidth they were using for analog television. |
The Motley Fool
January 28, 2008
Rick Aristotle Munarriz |
An Inconvenient IPO? Current Media -- the Web-sharp television network that Al Gore helped get off the ground three years ago, and where he currently serves as chairman -- filed to go public this morning in a deal that may raise as much as $100 million. |
Bank Technology News
December 2009
John Adams |
Banks' Mad Men Prep for Addressable Ads Addressable television advertising allows banks to get more bang for the buck and makes television a potential source of innovative bank marketing for the first time in years. |
IEEE Spectrum
December 2005
Jen Lin-Liu |
Digital TV Trial Brews in China The central government's ambition is to have all of eastern China viewing digital television by 2008 and the rest of the country by 2015. With Qingdao going completely digital in some areas, the Chinese government is calling the Qingdao model a success that should be copied in other cities. |
InternetNews
January 13, 2004
Janis Mara |
Users Shrink, Sites Expand Unique visitors to health, fitness and nutrition sites spiked the first week of the year. |
ifeminists
April 21, 2004
Tony Zizza |
"Discipline, No Television, No Kidding" Today, children have a better relationship with their "own" television than with their parents and peers. |
InternetNews
September 22, 2009 |
Facebook Finally Kills Beacon, Teams With Nielsen The new move aims to help the social networking giant better monetize its audience. |
HBS Working Knowledge
September 17, 2007
Julia Hanna |
Broadband: Remaking the Advertising Industry Broadband technology is becoming more important to advertisers because of its ability to move the consumer closer to a transaction decision and to deliver clearly segmented audiences. |
The Motley Fool
February 5, 2004
Alyce Lomax |
TiVo's Voyeur Power After getting attention for its statistics on viewer reaction to the Super Bowl's halftime show, TiVo teams with Nielsen to market information to the television industry. |
InternetNews
April 13, 2005
Sean Michael Kerner |
Firefox Popularity Spurs Mozilla Traffic Surge New stats from Nielsen/NetRatings report that traffic to the Mozilla.org website is up by 284 percent. |
Search Engine Watch
July 12, 2010
Paul Burani |
Google's Latest Move Toward Social Shopping With Google's seller ratings, advertisers who practice good customer service will be rewarded and achieve better ROI on their digital marketing programs. |
The Motley Fool
May 18, 2005
Rick Aristotle Munarriz |
See You Next Fall The major broadcasting networks are announcing their new fall schedules this week. Keep an eye on the players as faltering ratings go hand-in-hand with lower sponsor revenues. |
InternetNews
December 5, 2007
Kenneth Corbin |
Nielsen Unveils Online Video Tracking Service Nielsen hopes its new technology will mediate the conflict between television companies and sites like YouTube. |
CIO
September 14, 2010
Tom Kaneshige |
Smartphone Owners Will Pay for Apps, Hate Mobile Ads PC users expect web content to be free, but to date, smartphone owners display a much different attitude about mobile content, according to a Nielsen study. |
Reason
January 2004
Ben Compaine |
Domination Fantasies Does Rupert Murdoch control the media? Does anyone? |
Investment Advisor
February 2010
Lewis Schiff |
Older and Online From November 2004 until November 2009, the number of people over 65 years old who actively used the Internet jumped by 55%. |
