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Search Engine Watch May 12, 2010 Bill Hunt	Leveraging Baidu to Reach the Chinese Audience Escalated interest in reaching China, and the continued improvements to Baidu's platform, has raised the need to take a deeper look at Baidu, and dispel some of the misconceptions and confusion about this growing search engine.
Search Engine Watch July 22, 2009 Michael Bonfils	Baidu -- A Sleeping Giant Awakens Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance.
Search Engine Watch October 14, 2009 Michael Bonfils	Baidu -- The SEO Perspective If China is, or will be, a big piece of your international search marketing plans, start your SEO efforts on Baidu now.
The Motley Fool July 16, 2010 Jeremy Phillips	Baidu Must Fix This or Die Baidu, the dominant Chinese search engine, is following a path dangerously close to Yahoo! of the mid-2000s. They must fix this or they face long-term market-share declines and eventual disruption by an existing player.
Search Engine Watch September 15, 2010 Jeremy Hull	Goodbye, Yahoo: 4 Things I'll Miss About Panama A wish list of Yahoo Panama features Google and/or Microsoft should integrate into their paid search platforms to make life easier for search advertisers.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
The Motley Fool July 6, 2011 Jonathan Chen	Did Mr. Softy Just Become Relevant in Search Again? Baidu uses Bing, which is good news for Microsoft.
The Motley Fool February 19, 2009 Rick Aristotle Munarriz	Don't Bury Baidu Yet Chinese search engine Baidu isn't the speedster it used to be, but everyone else is still staring at its backside.
The Motley Fool April 28, 2009 Rick Aristotle Munarriz	Baidu Punks Bears China's leading search engine delivered another strong quarterly report last night, with revenue climbing 41%.
Search Engine Watch January 18, 2011 Alex Cohen	The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
Search Engine Watch June 11, 2009 Melissa Mackey	Can Bing Really Bring It for PPC Advertisers? Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler name.
Search Engine Watch June 22, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 2 We've covered the searcher behavior funnel and tips for writing headlines and descriptions. Now we'll venture beyond the ad copy to discuss methods for testing and fine-tuning your ads to increase performance.
The Motley Fool September 1, 2010	Microsoft Sees "Bing" Opportunities in China After Google's Exit Which could mean more choices for Chinese advertisers.
Search Engine Watch February 10, 2010 Alex Cohen	The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
Search Engine Watch August 18, 2004 Shari Thurow	Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
Search Engine Watch January 4, 2011 Ryan Woolley	How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance.
Search Engine Watch December 24, 2010 Adaline Lau	Search in Asia: Insights for International SEMs Mobile search has gone mainstream in the Asia Pacific region. Also, a look at how consumers use search during the purchase process, plus SEM strategies for the top search engines, by country.
Search Engine Watch October 29, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns.
Search Engine Watch January 5, 2009 Ron Jones	Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position.
Search Engine Watch May 4, 2011 Andy Atkins-Kruger	Should Google Escape the Death Spiral in China by 'Losing Face'? Weighing which of four paths Google should take when it comes to China: promote within China but remain in Hong Kong; do something completely different; re-enter China; or do nothing.
Search Engine Watch January 18, 2006 Chris Sherman	Study: Google #1 in China Despite trailing Chinese traffic leader Baidu, Google is rated the best search engine in China, according to new research from Keynote Systems.
The Motley Fool October 27, 2009 Rick Aristotle Munarriz	Popping China's Dot-Com Bubble This hasn't been a good week for Baidu and Sohu, China's leading online stocks.
The Motley Fool January 26, 2010 Eric Jhonsa	Google's China Stand Might Not Be That Costly ComScore's latest data shows that Google's hit might not be as bad as feared if it is banned in China.
Search Engine Watch April 24, 2008 David Szetela	The Google Content Ad Fraud Lawsuit: Just the Facts, Ma'am Google's being sued for tricking advertisers into advertising on its content network - but the truth may be more damning than the lawsuit claims. Or is there a fatal mistake in the lawsuit filing?
BusinessWeek July 15, 2010 Bruce Einhorn	Google Stays in China. And Baidu Keeps on Winning Chinese Internet giant Baidu has increased its share of the search business to 64 percent.
Search Engine Watch March 23, 2011 Melissa Mackey	A 12-Step Program to Improve Your CTR Before a PPC ad can generate a conversion, it needs to generate a click. If you want to improve your CTR, these steps will help you.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Search Engine Watch April 20, 2011 Adaline Lau	Will Etao Be China's Answer to Ecommerce Search? Baidu has failed to gain a strong foothold in ecommerce, opening the door for Etao become China's answer to ecommerce search.
Search Engine Watch June 25, 2010 John Lee	One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.
Search Engine Watch November 12, 2010 John Lee	PPC Managers Rejoice: AdWords and adCenter Desktop Tools Get a Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality.
InternetNews February 11, 2004 Pamela Parker	Google AdWords' Chinese Menu The search player developed a Chinese-language interface for its popular advertising program.
The Motley Fool April 23, 2009 Rick Aristotle Munarriz	Are Baidu's Second Chances Dwindling? One of Baidu's advertisers is taking China's leading search engine to court, accusing Baidu of blackballing the site after it dramatically lowered its marketing spend.
Search Engine Watch October 13, 2009 Carrie Hill	Saturating Your Message in Search Marketing Tips to ensure your business controls as many spaces as possible on a search results page.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch November 29, 2010 Greg Habermann	Google's Holiday Gift: Product Listing Ads Ready to try out the new AdWords Product Listing Ads? A guide to the key points advertisers should be aware of.
Search Engine Watch August 25, 2010 Christian Arno	SEO for Global Websites: Targeting the Right Search Engine for Your Market Developing search engine optimization tactics that are specific to each country's dominant search engine is just as important as creating language- and culture-specific websites.
Search Engine Watch August 4, 2009 Carrie Hill	Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
Search Engine Watch April 19, 2011 Melissa Mackey	5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away.
Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
Search Engine Watch May 19, 2008 David Szetela	Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
Search Engine Watch June 15, 2009 Ron Jones	Effective PPC Ad Copy 101, Part 1 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and you might not get the results you're looking for.
Search Engine Watch December 21, 2010 Alex Cohen	A 10 Day Plan to Overhaul Your PPC Campaigns, Part 3 A guide to some of this year's new ad formats. Here are some tips on targeting image ads on Google Image Search, adding seller ratings, launching Product Listing Ads, and including Video Extensions.
Search Engine Watch May 13, 2010 Melissa Mackey	Expand Your PPC Reach With Google's Interest-Based Advertising Interest-based advertising isn't new -- display networks have offered similar programs for years. However, there are a few big differences between those networks and Google's product.
Search Engine Watch July 8, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
The Motley Fool June 30, 2011 Tim Hanson	Why I Was Wrong About Baidu Skepticism of the company has been misguided.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.