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February 23, 2002
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Ice Cream Wars Deciding which items to stock is a formidable problem for retailers. A mathematical model recently developed by three business professors is just one of many current efforts aimed at helping retailers cope with a highly competitive and volatile marketplace... |
HBS Working Knowledge
August 5, 2010
Jim Heskett |
What Is Customer Opinion Good For? Is it my imagination, or is marketing research and interest in customer views on anything of importance on the wane? |
Entrepreneur
April 2005
Kim T. Gordon |
Dare to Be Different Successful marketing means standing out from your competitors. Here are 4 steps to shedding your look-alike image. |
InsideFlyer
February 2013 |
Priority Club Award Changes Priority Club Rewards has changed its award chart for the second time in two years, effective Jan. 18, 2013. Last year, the program introduced additional point levels within each hotel brand. |
BusinessWeek
August 12, 2010
Roben Farzad |
To Hell with the Herd In her book, author Youngme Moon argues for resisting the herd mentality. |
InsideFlyer
March 2010
Ric Garrido |
HHonors Points Inflation Hilton HHonors makes a system-wide loyalty points devaluation. |
InsideFlyer
April 2009 |
Hotel Value for Frequent Guests You're going to love what this columnist has to say about hotel loyalty programs. |
HBS Working Knowledge
January 31, 2005
Gary Emmons |
Rethinking Marketing's Conventional Wisdom Making advertising hard to find is just one way companies are rewriting conventional marketing strategies, says Harvard Business School professor Youngme Moon. |
HBS Working Knowledge
October 10, 2011
Lal & Alvarez |
Retailing Revolution: Category Killers on the Brink Big-box retailers that are slow to see the tsunami wave of online competition on the horizon stand to be swept away. |
InsideFlyer
April 2010 |
Loyalty Traveler- Hotel Value Proposition Hotel points are a safety net against fluctuating hotel rates. |
InsideFlyer
April 2014 |
Seeing the World in Hotel Tiers 2014 hotel award category reassignments give insight to the global state of the hotel industry. |
InsideFlyer
April 2012 |
Marriott Rewards Category Changes Marriott Rewards announced their 2012 hotel category changes a little over a week after SPG's announcement. |
BusinessWeek
November 10, 2003
Weber & Gogoi |
William Wrigley on "Generational Growth" The candymaker's chief talks about the company's long-term perspective and his own contribution to the Wrigley legacy. |
Fast Company
Dec 2013/Jan 2014
J.J. McCorvey |
Productivity Apps Are Booming Here's why the productivity category is one of the hottest on the app market. |
PC Magazine
November 11, 2010
Eric Griffith |
Our Favorite Blogs: 2010 We've scoured the Web to find you our favorite 50 blogs for your entertainment and education. |
Financial Planning
June 1, 2010
Aaron Coates |
Is it Planning? Why does the industry have difficulty differentiating financial planning? Perhaps because we practitioners don't do it ourselves. |
Pharmaceutical Executive
June 1, 2006
Vince Parry |
What Type of Brand Are You? Stop the aimless soul searching. The path to brand success lies in understanding how best to position your drug. |
