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Advertising, Under Review Someone unplugged the entire ad business. When it comes to spending -- whether the medium is television, print, or the Internet -- the boom times are over. Six advertising insiders take the industry to account... |
InternetNews May 21, 2009 Michelle Megna |
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Search Engine Watch April 4, 2006 Amy Edelstein |
Putting Search in the Ad Mix Search advertising used to be an afterthought, but now it has become a fundamental part of the overall advertising strategy of most major brands. |
Fast Company October 2005 Danielle Sacks |
Commercial Success Dany Lennon places the hottest leaders in advertising. Here, she talks about what she looks for in candidates for creative jobs - and why you should be watching the same movies as your 8-year-old. |
Fast Company November 2010 Danielle Sacks |
The Future of Advertising Advertising is on the cusp of its first creative revolution since the 1960s. But the ad industry might get left behind. |
InternetNews August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
Search Engine Watch October 29, 2010 Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. |
BusinessWeek September 24, 2007 Jack & Suzy Welch |
Wielding The Velvet Hammer Creative types need special care, but they are the lifeblood of your company. |
Search Engine Watch January 28, 2011 Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
The Motley Fool January 22, 2004 Dave Marino-Nachison |
Kodak Clicks The future's still fuzzy, but the photo company is clearly gaining some focus. |