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Search Engine Watch
November 19, 2009
Sage Lewis |
The Promotion Recipe Are your social media contacts numb to your promotions? Spice them up using these tips.   |
Search Engine Watch
September 24, 2009
Sage Lewis |
Sage's Twitter Promotion Experiment How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different? |
InsideFlyer
January 2009 |
AAdvantage and UNICEF Donations American AAdvantage members who donate money to UNICEF between now and Jan. 31, 2009 will receive bonus miles. |
Search Engine Watch
May 26, 2009
Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation. |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
Search Engine Watch
November 11, 2010
Jason Tabeling |
Learn the Full Value of Your Paid Search Program If you have a conversion without revenue tied to it, here's how you can use data from various channels to help put a value on those events. |
Search Engine Watch
February 8, 2011
Kevin Gibbons |
How to Market Charities Online For Free Once you've found a volunteer workforce willing to invest their time, here's how charities can advertise cost-effectively online and drive traffic via SEO. |
Search Engine Watch
March 26, 2009
Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
Search Engine Watch
January 23, 2009
David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. |
Search Engine Watch
March 12, 2009
Sage Lewis |
Assessing the Success of Our Promotion What are some favorite promotion ideas, and does linking to an article build promotion success? |
Search Engine Watch
October 13, 2010
Joseph Kerschbaum |
Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance. |
Search Engine Watch
September 10, 2010
Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
Search Engine Watch
May 6, 2010
Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
Search Engine Watch
March 30, 2009
Ron Jones |
Twitter 101, Part 1 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. |
AFP eWire
November 24, 2009 |
Tricks of the Trade: Integrate the "4 Ps" of Traditional Marketing into Your Plan Can nonprofits apply the traditional marketing mix and achieve great fundraising results? |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
Job Journal
June 22, 2008
Penelope Trunk |
Brazen Careerist: Do You Pass the Promotion Test? A quiz that predicts whether a promotion is in your near future. |
AFP eWire
January 24, 2012 |
Making Online Giving Easier and More Fun While many organizations understand that it is important to have a prominent "donate" button on their website, it's just as important to pay attention to what happens after they click that button. |
Search Engine Watch
November 8, 2010
Kaila Strong |
Social Syncing: Cross Platform Marketing Cross promotion on social networking sites doesn't have to be difficult. Develop a plan, leverage your audience, use tools, don't be afraid to switch it up, and always track your results! |
Search Engine Watch
February 5, 2009
Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Search Engine Watch
April 20, 2010
Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
Search Engine Watch
April 13, 2009
Ron Jones |
Twitter 101, Part 3 You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become. |
InternetNews
June 12, 2009
Mike Elgan |
Is Twitter Dead? Who Killed It? Statistics about Twitter usage show a far different picture than the media hype suggests. Why did Twitter jump the shark? |
The Motley Fool
June 12, 2009
Rick Aristotle Munarriz |
Cashing In on the Next Big Thing Twitter has become both a gateway to e-commerce and to hyperlocal search. |
Search Engine Watch
August 27, 2009
Sage Lewis |
Have We Lost All Control? In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Search Engine Watch
December 18, 2008
Sage Lewis |
Link Building Strategies in Troubled Economic Times As I study this economy, I've started developing some strategies I'm beginning to live by. I wanted to share those with you here to help you in your link building initiatives and beyond. |
Searcher
September 2010
David Mattison |
The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries. |
AFP eWire
April 15, 2014 |
How To Get Big Donations -- Through Your iPhone! Philip King of Cornerstone Group of Companies talks to us about big mobile donations and how integrating fundraising channels is a key step in getting more donations! |
CRM
April 2012
Leonard Klie |
Nonprofits Find Money on the Web Charity no longer beings at home; today, it begins with a homepage. |
Search Engine Watch
May 6, 2010
Justilien Gaspard |
Build Links with a Killer Sales Promotion Traditional retailers use sales to bring people into stores. We can use the same strategy to build links and exposure. |
The Motley Fool
May 13, 2009
Rick Aristotle Munarriz |
Facebook Beats Twitter The pro-Facebook side of the story. Facebook has far more upside than Twitter and its 140 characters. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Search Engine Watch
March 18, 2010
Melissa Mackey |
Boost PPC Performance With Google Conversion Optimizer Find out the best ways to use Google's Conversion Optimizer to boost your paid search performance. |
Search Engine Watch
May 7, 2009
Sage Lewis |
Make Sure Your Promotion Is Legal Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. |
Entrepreneur
June 2003
Rieva Lesonsky |
Howdy, Partner Promotional partnerships can double your small business's marketing punch. |
BusinessWeek
May 27, 2010
Ari Levy |
Twitter Cracks Down on Third-Party Ads Websites and mobile-phone apps have consolidated tweets with streams of messages from Facebook, LinkedIn, and other social networks. Twitter is putting an end to that. |
InsideFlyer
February 2015 |
Marriott Rewards MegaBonus Marriott Rewards members can register through March 31, 2015 for the MegaBonus promotion, valid for stays at participating properties through April 30, 2015. |
Entrepreneur
September 2009 |
The Twittering Class How social media can elevate your company's online cred. |
Search Engine Watch
June 24, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. |
Search Engine Watch
October 23, 2008
Sage Lewis |
Zappos + Twitter = Innovative Success! Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result. |
InternetNews
January 5, 2009
Richard Adhikari |
Phishers Hit Twitter Users Obama, Britney Spears and Bill O'Reilly among reported victims of phony Twitter messages that also included an iPhone scam. |
InsideFlyer
May 2010 |
Hyatt's Big Welcome Back Free night awards are valid through Aug. 31, 2010 without blackout dates and can be redeemed at any Hyatt hotel or resort worldwide. |
Search Engine Watch
January 15, 2009
Sage Lewis |
Bribing People To Send You Emails With $50 Gift Cards Whenever you're doing a promotion of any kind, the key to success is to measure it. Set out goals, costs, and end results. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
AskMen.com
Jasper Anson |
Live up to Your Promotion Tips for advancing after your promotion. |
The Motley Fool
May 18, 2009
Tim Beyers |
Twitter Beats Facebook in 140 Characters Twitter is emerging as a powerful platform for business because it's expansive; it introduces you to new people, rather than merely reconnecting you with the folks you already know. |
PC Magazine
April 14, 2010
Lance Ulanoff |
Please Twitter, Don't Kill TweetDeck Organize Twitter with TweetDeck. |
Search Engine Watch
August 20, 2010
John Lee |
Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. |
Search Engine Watch
August 3, 2009
Ron Jones |
Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. |
