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Search Engine Watch November 9, 2009 Liana Evans	Your Social Media Content Must Be Valuable Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content.
CRM August 10, 2012 Jesse Noyes	Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key.
Search Engine Watch June 8, 2009 Liana Evans	What Are Your Social Media Goals? Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy.
Job Journal October 31, 2010 Peggy Klaus	Social NOTworking Blogs, Facebook, LinkedIn, Twitter, and MySpace have quickly become valuable tools when it comes to effectively promoting ourselves and our products. Conversely, these very same tools can become weapons of destruction to any bragging and branding campaign.
CRM May 8, 2012	Avatar Launches Suite of Social Media Marketing Tools The company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities.
AFP eWire September 21, 2010	Four Easy Steps to Social Media Success Here are four simple steps for developing a social media program at your nonprofit, taken from a white paper by the organization NPower.
Search Engine Watch November 16, 2009 Ron Jones	Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches.
Search Engine Watch October 12, 2009 Liana Evans	Who Owns the Social Media Conversation? Your company is more than just one person; make sure your social media strategy reflects that.
Search Engine Watch January 13, 2011 Kaila Strong	Are You Losing Out On Targeted Social Media Traffic? An overview of the top social media referrer sites, and a few best practices to help you in your social media marketing efforts.
CRM May 6, 2011 Alex Cohen	Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list
Search Engine Watch November 9, 2009 Ron Jones	Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages.
Bank Technology News July 2011	Marketing-Free Social Media Kevin Lynch, the senior vice president of ecommerce at 1st Mariner Bank in Baltimore, answers 5 questions about the bank's social media presence.
InternetNews September 30, 2009	Facebook Connect Charges Forward The social networking giant moves on two fronts to extend its reach.
Search Engine Watch November 3, 2009 Herndon Hasty	Search as a Branding Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season.
The Motley Fool August 15, 2008 Anders Bylund	All Hail King Facebook! According to the latest comScore report, Facebook outgrew MySpace way back in April, and its onslaught shows no sign of relenting.
Search Engine Watch October 18, 2010 Jason Cormier	Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising.
Search Engine Watch April 13, 2009 Liana Evans	Most Corporate Social Media Efforts Will Fail Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy.
The Motley Fool May 13, 2009 Tim Beyers	Twitter Obliterates Facebook The pro-Twitter side of the story. Facebook is a great service but it loses to Twitter for one simple reason: Facebook stinks at delivering ads.
CRM September 2014 Maria Minsker	Umbel's Data Unlocking Platform Is a Slam Dunk for the Indiana Pacers Audience activation app helps the team better segment and target its Facebook followers.
Search Engine Watch September 3, 2010 Michael Boland	Facebook Places: Fit for Local Search or Hype Incarnate? Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms or a collective "meh"?
Search Engine Watch December 7, 2009 Liana Evans	Local Small Businesses and Social Media Marketing It's more important than ever for small businesses to become active in social media communities in some aspect.
The Motley Fool April 9, 2009 Rick Aristotle Munarriz	200 Million Reasons to Kick Yourself Facebook has not been an easy site to monetize, but its ways should leave investors drooling over the possibilities of what it can do in the future.
Search Engine Watch June 29, 2009 Erik Qualman	3 Common Social Media Mistakes Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong.
The Motley Fool July 14, 2009 Rick Aristotle Munarriz	Top Internet Companies Duke It Out The battle for most popular website heats up.
InternetNews August 21, 2009	Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter.
CRM December 1, 2010 Lauren McKay	The 6 Goals of Social Media Marketing Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch July 21, 2009 Mark Jackson	Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
InternetNews June 24, 2009 David Needle	TruFan Swings for Social Media Sports Networks Sports marketing and technology company, TruMedia Networks, targets local sports fans.
CRM June 2010 Lauren McKay	Crashing the Community Nestle feels the crunch when its own social network turns from semi-sweet to dark.
Entrepreneur March 2010 Mikal E. Belicove	A Community of One's Own Why social CRM may make more sense than Facebook.
Search Engine Watch June 10, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! Google, Yahoo, and Microsoft all come up short on demographic targeting, but Facebook PPC ads make it easy for advertisers to market to their target audience. Here's how.
Search Engine Watch August 31, 2009 Liana Evans	Can Social Media Be Measured? There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing.
CRM June 10, 2011 Leonard Klie	New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
Search Engine Watch February 22, 2011 Erez Barak	Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business.
Search Engine Watch July 10, 2008 Erik Qualman	Has Facebook Found the Key to Making Money via Search? While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
Search Engine Watch March 13, 2011 Roger Barnette	Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels?
Entrepreneur July 2008 John Jantsch	Social Butterfly Work the social networking scene to get the most out of your online presence for your small business.
Search Engine Watch August 7, 2008 Erik Qualman	Avoiding Online Missteps with Generation Y and Millenniums Marketers need only look to the simplicity of Facebook and Craigslist to see that success with young people doesn't need to come in a fancy package.
InternetNews February 17, 2010	MySpace Updates Debut on Google Search Results Real-time search with a social flavor takes another step forward with MySpace updates, blogs and other content now appearing on Google's up-to-the-second search results section.
Fast Company Noah Kagan	10 Insider's Lessons From Facebook's Marketing Strategy As you read articles and posts about successful companies, take what you can and apply it to your business -- but don't force a square peg in a round hole.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Social Networks: Ready to Join the Party? Selling yourself on Facebook.
Entrepreneur February 2008 Gwen Moran	Group Dynamics Facebook could reap a bounty of benefits for your business. Should you join?
Bank Technology News May 2009 Rebecca Sausner	Social Studies Social media sites are not at the stage yet where money can be made from them. The important thing is to build presence, as channels evolve there may be opportunities for customer acquisition.
Commercial Investment Real Estate Jan/Feb 2010 Rosfelder & LaMantia	Social Media Savvy How are Certified Commercial Investment Members capitalizing on this Web revolution?
Search Engine Watch April 27, 2009 Liana Evans	Do You Know Where Your Audience Is? Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience.
Search Engine Watch November 2, 2009 Ron Jones	Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.
Search Engine Watch June 28, 2010 Nathan Linnell	Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation.
Search Engine Watch August 25, 2009 Herndon Hasty	Social, Search, and Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation.