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CRM
September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook.   |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Fast Company
Rachel Gillett |
Infographic: 6 Rules For Managing Your Business's Facebook Page If you're part of the 93% of marketers who use social media for business, then you already understand how much weight it carries for your company, and you likely place a lot of value in your company Facebook page. |
Search Engine Watch
November 16, 2009
Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
InternetNews
February 3, 2011 |
Hearsay Unveils New Facebook Management System The new Hearsay Social management service is designed to help companies manage their presence on Facebook with compliance features and analytics. |
Search Engine Watch
April 5, 2011
Kevin Gibbons |
How to Entertain Your Facebook Fans Here are some ideas for entertaining your fans in order to gain that important brand interaction without irritating them. |
CRM
February 2012
Judith Aquino |
Take Your Facebook Page to the Next Level with F-Commerce It's time to transform those likes into sales. |
CRM
May 6, 2011
Alex Cohen |
Top 5 Reasons Your Company Should Use Social Media to Improve CRM Low cost and communities top the list |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
CRM
November 6, 2013
Maria Minsker |
Nestle's Peter Blackshaw Delivers Ad:tech Keynote on Nestle's Digital Transformation Social and mobile dominate digital marketing discussions. |
CRM
September 1, 2009
Lauren McKay |
The 2009 Rising Stars - Facebook Facebook's the hottest place on earth for consumers to connect to each other. But is it the place for businesses to connect to them, as well? |
CRM
December 14, 2011
Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns |
CRM
October 2011
Brittany Farb |
The Doctor Gets a Social Prescription YouBeauty enlists Extole to launch a social media campaign |
AFP eWire
May 29, 2012
Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
CRM
May 8, 2012 |
Avatar Launches Suite of Social Media Marketing Tools The company's enterprise-class marketing technology is designed to enable small businesses to capitalize on social media marketing opportunities. |
Search Engine Watch
March 10, 2011
Kaila Strong |
Facebook Pages Upgrades: What Brands Need to Know Tabs, photos, notifications, community interaction, and wall settings -- a step-by-step guide to help you use Facebook's upgraded features effectively. |
CRM
January 23, 2012 |
Conversocial Releases Priority Response Engine The company adds priority handling, tagging, and customer history to address demand for customer service via Facebook and Twitter. |
InternetNews
June 24, 2009
David Needle |
TruFan Swings for Social Media Sports Networks Sports marketing and technology company, TruMedia Networks, targets local sports fans. |
CIO
November 19, 2010
Kim S. Nash |
Inside 4 Companies' Facebook and Twitter Strategies Capturing customer data and building communities on Facebook and Twitter isn't easy. Learn how four CIOs are integrating social media with business data to draw more attention to their companies' products and deliver better service. |
The Motley Fool
June 9, 2010
Alyce Lomax |
A Social Sea Change in Stocks The growing influence of social networks could help make or break your investments. |
InternetNews
July 29, 2009 |
1-800-Flowers.com Blooms on Facebook A florist sets up integrated e-commerce storefront on its Facebook fan page in latest attempt to capitalize on social media. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
CRM
October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application. |
Search Engine Watch
August 16, 2010
Kaila Strong |
Targeting Your Facebook Messaging For the Greatest Impact Understanding your audience and interacting with them appropriately is the key to unlocking your success on Facebook. Get to know them, figure out what makes them want to engage with your brand, rinse, and repeat. |
CRM
August 2012
Judith Aquino |
Facebook Sets Its Sights on Advertisers The world's largest social networking ups the ante on its offerings. |
Search Engine Watch
August 2, 2010
John Greer |
Facebook SEO: Of Links and Likes Is it time to add Facebook to the list of search engines to optimize your site for? It may not be, but that doesn't mean it isn't time to consider SEO opportunities with the leading social site. |
Search Engine Watch
July 10, 2008
Erik Qualman |
Has Facebook Found the Key to Making Money via Search? While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities. |
CRM
January 2011
Juan Martinez |
Facebook: The Black Sheep of Online Behavioral Advertising Will dubious user data-sharing practices hurt the industry? |
InternetNews
June 10, 2009
Michelle Megna |
Facebook Users to Get Personalized URLs Facebook's new personalized usernames and URLs could be a boost to online marketers, but is it a lost opportunity for the social networking site? |
Fast Company
Evie Nagy |
Eat24's Hilarious Dear John Letter To Facebook Since 2012, Facebook has been gradually reducing the organic reach of content posted by brand pages, encouraging businesses to pay for promoted posts to get in front of fans. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
August 7, 2010
Lauren McKay |
The 6 Hidden Dangers of Social Media The top six potholes companies need to avoid in social. |
Search Engine Watch
October 18, 2010
Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
CRM
January 2011
Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
CRM
October 19, 2012
Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
PC Magazine
March 5, 2009
Lance Ulanoff |
Facebook Challenges Twitter to Celebrity Deathmatch! Twitter's success, ease of use, and The_Real_Shaq drove Facebook to push celebrities, athletes, and brands to full profiles. |
Search Engine Watch
June 8, 2009
Liana Evans |
What Are Your Social Media Goals? Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy. |
Inc.
March 1, 2010
Max Chafkin |
How to Get Customers on Facebook and Twitter Using social networking sites for sales lead generation |
CRM
October 11, 2010
John Squire |
Best Practices Are Born Every Day Social media success is often hard to spot, but you need to know where your industry is headed. |
AFP eWire
September 21, 2010 |
Four Easy Steps to Social Media Success Here are four simple steps for developing a social media program at your nonprofit, taken from a white paper by the organization NPower. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
Search Engine Watch
November 23, 2009
Liana Evans |
Marketing Tactics vs. Social Media Strategy Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? |
InternetNews
March 4, 2011
Paul Shread |
Salesforce Friends Facebook for Call Centers The SaaS giant adds support for Facebook to its Service Cloud 3 call center. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
CRM
August 2010
Juan Martinez |
Required Reading: The Joys of Never-Ending Engagement A single response is no longer sufficient, says Engage! author Brian Solis. |
CRM
October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
The Motley Fool
October 7, 2011
Tamara Rutter |
Don't Buy Social Stocks; Buy Socially Intelligent Companies Three companies using social media to create future revenue. |
Search Engine Watch
June 29, 2009
Erik Qualman |
3 Common Social Media Mistakes Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. |
