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InternetNews January 2, 2007 David Needle	Google May Open Up Blog It was a big year for Google's own blog (even if you don't think it really is one).
Search Engine Watch June 22, 2009 Liana Evans	Get Your Head Out of the Sand A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them?
PC Magazine September 28, 2005 John C. Dvorak	Dvorak's Blogging Primer Despite the growing popularity of blogs, lots of people still don't get what they're about.
Search Engine Watch July 14, 2010 Kevin Gibbons	10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started.
Entrepreneur May 2008 John Jantsch	The New Frontier These days, everyone's blogging. Is it time for your business to join the club?
Search Engine Watch November 5, 2009 Sage Lewis	Do Follow Pros and cons of building links through blog comments.
National Defense February 2016 Denise Brucker	Carefully Tailor Codes of Conduct A company must be exceptionally careful about the language that it uses in describing and proscribing prohibited behavior to avoid running afoul of federal labor law.
Bank Technology News March 2009 Chris Costanzo	A Simple Concept, A Complex Solution Few banks have introduced blogs, but more may consider the format now that two of the nation's largest banks, Bank of America and Wells Fargo have taken the plunge.
Financial Planning December 1, 2009 Chris Hall	Socially Adept Participation in social media -- LinkedIn, Facebook, Ning, Groupsite, Twitter, blogs, YouTube -- is now a workplace reality.
Search Engine Watch November 8, 2007 Bill Hartzer	Corporate America Can Learn a Lot from Bloggers Corporate marketers can make their sites more user-friendly, and more search engine-friendly, by taking a page from the playbook of successful bloggers.
The Motley Fool July 24, 2006 Stephen Ellis	Dell Joins the Blogerati In the wake of the earnings miss last Friday, the Dell blog may be quite useful for investors.
AskMen.com Eric Santos	Establishing A Web Presence Whether you are an entrepreneur or an employee looking for another job, it is vital for you to have a web presence, especially if you provide a service to the public.
InternetNews October 29, 2008 Sean Michael Kerner	Security Problem? Blame the Human Element Cisco study finds that security policies are often not respected by end users.
InternetNews November 8, 2010	Cisco Lays Blueprint for Corporate IT Policies According to a new study from networking giant Cisco, most employees who work for companies with official IT policies say those policies need improvement.
InternetNews August 10, 2009	E-Mail Violations the Focus of Security Concerns Businesses seem to be less concerned about social media, perhaps because e-discovery focuses on e-mail.
Search Engine Watch September 27, 2010 Bas van den Beld	5 Common Mistakes Bloggers Make Here's how you can avoid common blunders when writing blog posts and ensure what you write benefits your readers.
HBS Working Knowledge November 28, 2005 Katherine Heires	Does Your Company Belong in the Blogosphere? Here is advice from executive experts on helping your company realize the full benefits of blogging.
Search Engine Watch May 11, 2009 Liana Evans	Include Your Employees in Your Social Media Strategy Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you put in place policies for employees.
Energize June 2007 Susan J. Ellis	Technology Acceleration: Grab Hold and Hang On We are never going back to pre-Web days. What does this all mean to the volunteer world right now? Well, it may be frenetic and strange, but the explosion of new technologies is an enormous opportunity. Make the most of it!
InternetNews April 20, 2010	Social Networking Guide for the Enterprise Popular social networking sites like Facebook and Twitter can be great for business but things can get out of control if the proper policies aren't in place and enforced.
InternetNews June 2, 2005 Susan Kuchinskas	Yahoo Serious About Employee Blogging After Yahoo officially embraced blogging with the launch of its Yahoo 360 consumer blogging feature, the company has gotten serious about employee blogging, as well.
InternetNews September 24, 2004 Chris Nerney	Balancing in the Blogosphere As Microsoft recently discovered, companies must consider more than bandwidth costs when setting blogging policies for their employees. The company's effort to ease bandwidth burdens generated by RSS feeds was unsupported by employees and eventually reversed.
InternetNews July 22, 2005 Susan Kuchinskas	Sifting Through The Blogs As blogging moves into businesses, presenting useful content and links is essential. Search services and recommendation engines are helping blog posts reach interested readers.
Search Engine Watch May 3, 2011 Kristi Hines	How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic.
Search Engine Watch September 28, 2009 Liana Evans	What Is Your 'R' for ROI in Social Media? Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return.
Reason March 2009 Ronald Bailey	Pay Up A new study, by economists at Brigham Young University, the Brookings Institution, and the National Bureau of Economic Research, found that community rating raises premiums by 10 percent to 17 percent for individual policies and by 21 percent to 33 percent for family policies.
BusinessWeek May 22, 2006 Stanley Holmes	Into The Wild Blog Yonder The once-secretive Boeing opens itself up -- to employees, customers, and the public.
IndustryWeek May 18, 2011	Social Media: Navigating the Legal Perils A disciplined approach to Facebook, Twitter and other social media helps companies benefit from these networks while minimizing the chances of costly information leaks.
Financial Advisor September 2004 David L. Lawrence	Finding Profit In Written Policies And Procedures The exercise of writing the procedures for a financial practice can reveal ways to trim the process, refine your workflow systems and make things work better in a practice. Freeing up time and that of employee(s) can save money.
Search Engine Watch October 12, 2009 Liana Evans	Who Owns the Social Media Conversation? Your company is more than just one person; make sure your social media strategy reflects that.
InternetNews September 7, 2007 Jeffrey Vance	Is Your Blog Leaking Trade Secrets? Why the spread of social networking could lead to a spike in data leaks.
Search Engine Watch March 21, 2011 Bas van den Beld	Where to Get Inspiration for Blog Posts Twitter, Google Trends, comments, RSS feeds -- there are numerous ways to find blogging topics. Here are a few to get you started.
Financial Planning October 1, 2005 Pat Olsen	The Financial Blogger Web logs can serve as a cutting-edge marketing tool and communications vehicle for financial advisers. But there are caveats to consider as well.
AskMen.com Jim Bauer	How To: Start A Blog Transaction costs are next to nothing in the digital age, and with just a few key strokes and mouse clicks, you could be on your way to becoming a famous blogger.
IndustryWeek August 1, 2006 Traci Purdum	Sun Microsystems' CEO Blogs Jonathan Schwartz, president and CEO of Sun Microsystems Inc., reaches employees, partners and customers via his twice-weekly blog.
T.H.E. Journal February 2004 Ferdig & Trammell	Content Delivery in the 'Blogosphere' While a few educators have already started using blogs in the classroom, more have focused on the potential of blogging in teaching and learning.
PC Magazine February 1, 2008 Alan Henry	Best of the Internet (Vol.27 No.3) The Autolog... Virtenna Radio... Cocomment...
Search Engine Watch May 28, 2009 Justilien Gaspard	Promoting Your Blog You've followed everyone's advice and started a blog. Now it's time to gain exposure and readership.
T.H.E. Journal November 2008 Rama Ramaswami	The Prose of Blogging (and a Few Cons, Too) Can the technology often derided as the favored tool of lowbrow cyber rogues actually be used to improve student writing? Educators are beginning to demonstrate it can.
Search Engine Watch June 29, 2009 Ron Jones	Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog.
PC Magazine September 2, 2003 Troy Dreier	Blog On In this roundup, we evaluate four popular online blogging tools. All can be used by beginners with no HTML knowledge, and two have free versions. The best tools are simple to use, allow full customization of the blog's pages, and offer photo storage, community forum features, and RSS links.
Inc. November 2005 Jory Des Jardins	Blog Rules The business blogosphere is a world unto itself, with its own set of rules and regulations. Newcomers break them at their own peril. Here's what you need to know before jumping into the fray.
InternetNews September 7, 2010	Google Faces Heat Over Privacy Tweaks A move to reduce legalese has one privacy advocacy group up in arms.
Search Engine Watch July 6, 2009 Ron Jones	Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post.
CRM August 27, 2010 Teala Comer et al.	6 Best Practices for Growing a Successful Online Community Advice for organizations looking to increase their online presence.
Pharmaceutical Executive April 1, 2007 Fard Johnmar	Alternative Media: Mastering Social Media Pharma agencies are buzzing about social media tools such as blogs, podcasts, and interactive healthcare forums, but few firms really know how to make these online initiatives work.
CIO June 1, 2006 Michael Fitzgerald	Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right.
T.H.E. Journal February 2008 Julie Sturgeon	Five Don'ts of Classroom Blogging Avoiding these pitfalls will help students get the full benefits of online journaling.
Fast Company August 2005 Jory Des Jardins	Business Blogging for Beginners How to make your company's blog the talk of the town. Here are tips on blogging style and etiquette.
Fast Company April 2004 Jena McGregor	It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).