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CFO
July 15, 2008
Alan Rappeport |
Game Theory Versus Practice More companies are using game theory to aid decision-making. How well does it work in the real world?   |
The Motley Fool
November 3, 2009
John Rosevear |
A Stupid Idea That Deserves to Die If you think markets are efficient, I've got a bridge to sell you. |
Search Engine Watch
April 1, 2010
Jason Tabeling |
Bid Management: The Day-Trading of the Paid Search World There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? |
Search Engine Watch
July 20, 2009
Ron Jones |
PPC Bid Management, Part 2 There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results. |
InternetNews
February 23, 2005
Susan Kuchinskas |
EBay Charged with Shilling A class action lawsuit accuses the online marketplace of causing bidders to pay more than they should have. |
Search Engine Watch
August 20, 2010
John Lee |
Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. |
The Motley Fool
August 14, 2009
John Rosevear |
This Company Is Inside Your Head Swoopo, if you haven't seen it yet, looks like an eBay wannabe at first glance. But when you look more closely, it turns out that there's a lot more going on. |
Search Engine Watch
November 2, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. |
HBS Working Knowledge
February 28, 2005
Sara Grant |
Amazon, eBay and the Bidding Wars "Sniping" is a popular way of winning a bid in the world of online auctions. But it isn't a universal strategy for success, says Harvard professor Alvin Roth, who takes a look at how bidding rules change the way the game is played. |
Search Engine Watch
March 14, 2006
Greg Jarboe |
Winning a Search Advertising Bid War Your pay-per-click campaign is advancing steadily until suddenly, another company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? |
National Defense
October 2013
Thompson & White |
Making the Case for Irrational Behavior As U.S. defense spending decreases from a gush to a trickle, contractors are desperately competing for market share. Programs are being canceled, curtailed and restructured. |
IEEE Spectrum
January 2007
Stephen Cass |
Thread-Bare Theories An interview with string-theory critic Lee Smolin about the challenges facing physics. |
Wired
September 2006
Adam Rogers |
Physics Wars String theory was supposed to reconcile the subatomic world with the vast reaches of spacetime. Now Lee Smolin wants to unravel it. |
Fast Company
February 2005
Martin Kihn |
You Got Game Theory! It was all such fun until we realized that no business really uses game theory. |
Search Engine Watch
October 19, 2010
Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. |
Financial Advisor
May 2005
C. Michael Carty |
Do Investors Make Rational Or Emotional Decisions? Behavioral finance looks to predict investor action. |
Commercial Investment Real Estate
Nov/Dec 2009
Lynn & Greene |
How Do Auction Sales Work? Here are some of the points that define the auction process and make auctions a popular alternative in today's uncertain market. |
Search Engine Watch
September 22, 2008
David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
