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Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.
Search Engine Watch April 1, 2010 Jason Tabeling	Bid Management: The Day-Trading of the Paid Search World There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search?
Search Engine Watch July 13, 2009 Ron Jones	PPC Bid Management 101 There is a healthy debate out there on whether or not bid management tools are really effective. It comes down to the complexity of your campaigns and whether or not using a bid management tool will help you save time and money.
Search Engine Watch July 20, 2009 Ron Jones	PPC Bid Management, Part 2 There are times when manual bidding is enough, and other times when an automated solution is what's needed. Whether you use an automated or manual bid management system, it really takes a good balance of human and computer interaction to produce the best results.
Search Engine Watch August 20, 2010 John Lee	Make Google AdWords Bidding Features Work for You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer.
Search Engine Watch September 22, 2008 David Szetela	PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives.
Search Engine Watch July 1, 2002 Danny Sullivan	Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads.
Search Engine Watch November 2, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 3 How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days.
Search Engine Watch October 15, 2009 Jason Tabeling	Google Bid Simulator: A Step Toward Efficiency, Volume While some data in Google's new tool isn't available for all keywords, it's still a must-have for search marketers making bid management decisions.
Search Engine Watch February 8, 2005 Greg Jarboe	Report: Most Search Marketers are Unsophisticated The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch.
Search Engine Watch April 20, 2004 Laura Thieme	Managing Search Marketing Campaigns While search engine paid placement campaigns can be immensely profitable, effective bid management can be time-consuming and can quickly become a drawn out game of chess, or tug of war, depending on your rules of engagement.
Search Engine Watch May 3, 2011 Jason Tabeling	Understanding AdWords Average Position: Optimize Your PPC Performance A key piece to your bottom line performance is understanding how average position works and impacts your campaigns. Test and optimize this data in context of your total search campaign to see your total results improve.
Search Engine Watch April 8, 2011 Jeff Ferguson	Goodbye, AdWords Position Preference... We Hardly Knew Ye If you were still using the AdWords Position Preference feature, now is the perfect time to re-evaluate your current AdWords strategies.
Search Engine Watch January 23, 2009 David Szetela	Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify.
CRM February 13, 2015	Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization.
Search Engine Watch October 6, 2008 David Szetela	Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance.
Search Engine Watch June 9, 2010 Alex Cohen	The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business.
InternetNews February 23, 2005 Susan Kuchinskas	EBay Charged with Shilling A class action lawsuit accuses the online marketplace of causing bidders to pay more than they should have.
Search Engine Watch February 14, 2008 Pat Stroh	Fortune Tellers and Paid Bid Management Keyword bid management for a paid search campaign can be accomplished in different ways. Campaign managers should be wary of methods that require them to predict the future.
Search Engine Watch September 15, 2008 David Szetela	Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals.
Search Engine Watch April 22, 2004 Chris Sherman	Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising.
Search Engine Watch May 2, 2011 John Lee	Bidder Beware: What You Need to Know When Updating Google AdWords Bid Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer - each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options.
Search Engine Watch June 25, 2010 John Lee	One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
National Defense October 2013 Thompson & White	Making the Case for Irrational Behavior As U.S. defense spending decreases from a gush to a trickle, contractors are desperately competing for market share. Programs are being canceled, curtailed and restructured.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Search Engine Watch August 20, 2010 Marc Poirier	Google AdWords Enhanced CPC vs. Conversion Optimizer Who should use which feature and why? Early reactions on which tool is better for search marketers.
Search Engine Watch May 19, 2008 David Szetela	Placement-Targeted Campaigns: Taming the Beast Having trouble with Google AdWords placement-targeted campaigns? Learn the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.
Search Engine Watch June 29, 2010 Eric Enge	A Call for Call Tracking There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools.
InternetNews March 16, 2005 Jim Wagner	Qwest Readies New Bid For MCI Qwest's chairman says its bid will demonstrate its commitment to winning MCI... Verizon faces pressure to raise its own MCI Bid.
Inc. March 2006	How Pay Per Action Works It's a lot like regular keyword advertising -- only better: you're charged only when a customer actually makes a call or orders something.
The Motley Fool July 25, 2005 Rick Aristotle Munarriz	Boards Don't Know Best Whirlpool needlessly raises its bid to acquire a troubled rival. This is an insult to Maytag investors. It's an affront to Whirlpool.
Search Engine Watch May 21, 2010 Alex Cohen	Why Google Wants to Eliminate Bidding In Exchange for Your Profits How Google is removing CPC and bidding from paid search and the implications of these changes.
Inc. May 2007	Game-Day Strategies When you're facing off in a live reverse auction, the bidding can feel like gambling, with bluffs, calls, and feints. Here's a sampling of strategies.
InternetNews January 7, 2004 Janis Mara	Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually.
The Motley Fool May 12, 2009 Tim Beyers	Google Turns to the Dark Side Despite virulent criticism, Google plans to allow firms to bid for the trade names of their competitors as advertising keywords.
Search Engine Watch July 16, 2008 Eric Enge	When Being First Isn't Worth It A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high positions. These types of keywords actually lose money in the first and second positions, but longer keywords can do well near the top.
Commercial Investment Real Estate Nov/Dec 2009 Lynn & Greene	How Do Auction Sales Work? Here are some of the points that define the auction process and make auctions a popular alternative in today's uncertain market.
Search Engine Watch May 10, 2005 Grant Crowell	Click Fraud: A Legal Look Click fraud is a growing concern among search engine marketers, but who ultimately is to blame? Perhaps more importantly, what's being done to address this increasingly contentious issue?
The Motley Fool July 17, 2007 Tim Beyers	Don't Raise the Roof, Rupert Dow Jones is only worth so much. Murdoch will squeeze more than enough value out of the company to justify bidding $5 billion. But not one penny more.
Search Engine Watch February 24, 2005 Heather Lloyd-Martin	Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch June 3, 2010 Frank Watson	Larry and Sergey Always Want a Happy Ending With Their Backrub Google's acquisition of Invite Media means added ability to target advertising and bid according to more granular information than the content on the page or the search query.
The Motley Fool August 14, 2009 John Rosevear	This Company Is Inside Your Head Swoopo, if you haven't seen it yet, looks like an eBay wannabe at first glance. But when you look more closely, it turns out that there's a lot more going on.
PC World December 4, 2000 Linda L. Grubbs	Top 5 Auction Utilities Buy inexpensive presents and avoid the holiday crowds with this auction bidding software...
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
HBS Working Knowledge February 28, 2005 Sara Grant	Amazon, eBay and the Bidding Wars "Sniping" is a popular way of winning a bid in the world of online auctions. But it isn't a universal strategy for success, says Harvard professor Alvin Roth, who takes a look at how bidding rules change the way the game is played.
The Motley Fool February 20, 2007 Dan Caplinger	Bid for Better Savings CD auctions bring the appeal of online auctions to investing. If you recognize what rates you can get at other banks and don't let the auction format affect your judgment, CD auctions are a no-lose proposition for investors.
The Motley Fool September 1, 2011 Dan Radovsky	A Game of Patents: Acquire or Die Tech companies fight tooth and nail for protection against patent litigation.