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Entrepreneur
January 2007
Carol Tice |
Making It Stick What keeps your message in the minds of consumers?   |
Inc.
January 2007
Mike Hofman |
Chip and Dan Heath: Marketing Made Sticky What makes a message work. |
AFP eWire
September 29, 2008 |
Effective Communications: Making Your Mission 'Stick' With Donors Here's a lesson for making an idea - such as your case for support - grab on to someone and refuse to let go. |
Search Engine Watch
September 10, 2008
Eric Enge |
Keep Your Ideas Simple and Increase Conversions Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas from a customer's perspective can help you see if you've simplified things enough, or gone too far. |
AFP eWire
February 2, 2004 |
Crafting Memorable Messages That Capture The Public's Attention Studying urban legends can teach nonprofits how to craft appealing and galvanizing messages, according to an article in the winter 2003 issue of Stanford Social Innovation Review. |
Fast Company
February 1, 2007
Lucas Conley |
The Smart Setup The new year brings with it a small raft of thought-provoking business books. Made to Stick by Chip Heath and Dan Heath... Dreaming in Code by Scott Rosenberg... Flower Confidential by Any Stewart... |
Search Engine Watch
December 11, 2007
Greg Jarboe |
Top News Stories from SES Chicago Thoughts on Don Schultz's keynote at the Search Engine Strategies (SES) Chicago last week... Net neutrality: what can we do?... Soaring through universal search... Orion panel at SES Chicago... The unfiltered reality of SES Chicago... etc. |
