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Search Engine Watch December 14, 2009 Ron Jones |
Usability and SEM 101, Part 2 More tips on Web usability, SEO, behavioral design, and how Web accessibility factors in. |
Search Engine Watch October 11, 2007 Kevin Newcomb |
Don't Ignore Accessibility While more search marketers are becoming aware of usability and accessibility concerns, the numbers are still very small. A new lawsuit filed in California has the potential to change that. |
Entrepreneur March 2005 Melissa Campanelli |
All Access Is your website accessible to consumers with disabilities? If not, you might be missing out on a valuable audience. |
Search Engine Watch January 6, 2009 Mark Jackson |
There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines. |
Search Engine Watch March 29, 2010 Josh McCoy |
SEO With a Skeleton Crew Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget. |
Search Engine Watch December 7, 2009 Ron Jones |
Usability and SEM 101, Part 1 To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. |
AFP eWire April 11, 2005 |
Back to Basics: Make Your Site User-Friendly Do you think investing in expensive website redesigns will make your website more user-friendly? Here are the basic elements that should be incorporated into a nonprofit website before you even look at costly new technology. |
Search Engine Watch February 23, 2010 Mark Jackson |
Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. |
Search Engine Watch January 20, 2009 Mark Jackson |
The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site. |
Search Engine Watch January 30, 2011 Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
New Architect December 2002 Susan Kuchinskas |
Building a Barrier-Free Web Making your site accessible to the disabled is good business. |
Search Engine Watch May 20, 2008 Mark Jackson |
Don't Hire a Butcher to do a Baker's Job - Part 2 If SEOs are bakers, then Web site designers are the butchers of the search engine world. Here are 13 questions customers need to ask their butchers. |
Search Engine Watch March 31, 2009 Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
Search Engine Watch July 1, 2010 Kristine Schachinger |
Universal Design: One Site to Rule Them All How semantically correct (X)HTML + CSS + accessibility = universal design. As someone who has been building websites for over 11 years, I can tell you the two areas that are the least understood and the most maligned are compliance and accessibility. |
Search Engine Watch August 24, 2010 Gareth Owen |
Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL. |
InternetNews October 3, 2007 Nicholas Carlson |
Target.com Faces Class Action Suit Over Accessibility What steps should e-commerce store owners take to ensure their site's accessibility to the blind? |
Search Engine Watch February 17, 2009 Mark Jackson |
Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen. |
Search Engine Watch February 27, 2011 Mark Jackson |
The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. |
Search Engine Watch November 30, 2006 Matt Bailey |
Making Search Accessible to Visually Impaired Users Until recently, the needs of visually impaired users wasn't a top priority for search engines. That's changed, but there are still issues that need to be resolved, according to people with vision challenges. |
Inc. February 2007 John Grossmann |
Welcome! No, Not You American business moves fitfully toward website accessibility for the disabled. |
Search Engine Watch May 10, 2006 Anne Kennedy |
Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem? |
Search Engine Watch May 2, 2008 Chris Boggs |
Top 5 Non-SEO Ways to Increase Your Search Rankings Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts. |
InternetNews October 14, 2005 Susan Kuchinskas |
When Screen Readers Meet Feed Readers RSS aggregators don't play well with screen readers, according to an analysis by the American Federation of the Blind. |
Search Engine Watch September 23, 2008 Mark Jackson |
Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks. |
Searcher November 2011 Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
Search Engine Watch September 23, 2008 Aaron Shear |
Worried About the Economy? Why Not Try SEO? Often times, a simple rewrite of your URL structure can be enough to move your site into a position to be indexed by the search engines. |
CRM July 1, 2009 Jessica Tsai |
Search Engineering Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you. |
Search Engine Watch February 13, 2011 Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch February 10, 2005 Bill Hunt |
Web Standards vs. Search Friendly Sites: Can You Have Both? Web designers don't understand search optimization, and search marketers are clueless about usability and style--at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change. |
PC World September 1, 2000 Judy Heim |
Locking Out the Disabled Office buildings have wheelchair ramps, TV has closed captions, but many Web sites are inaccessible to people with disabilities. Things don't have to be that way. |
Search Engine Watch April 28, 2005 Danny Sullivan |
Worthless Shady Criminals: A Defense Of SEO SEO has developed a bad reputation, despite having a lot to offer. In this article, a look at why we've arrived at this sorry state of affairs and how everyone needs to reassess the need for search engine optimization. |
Search Engine Watch September 24, 2008 Eric Enge |
Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action. |
Search Engine Watch March 24, 2009 Mark Jackson |
Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades? |
Search Engine Watch June 24, 2008 Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. |
InternetNews July 8, 2005 Susan Kuchinskas |
Is Google Shutting Out The Blind? The search leader is not currently user-friendly for the blind. MSN and Yahoo have better solutions, though if a user is both blind and deaf, it poses a problem. |
Search Engine Watch December 2, 2008 Mark Jackson |
Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site. |
Search Engine Watch July 28, 2010 Gareth Owen |
Defining Search Engine Optimization in 2010 Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics. |
Search Engine Watch November 2, 2010 Kristi Hines |
Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links. |
Search Engine Watch March 28, 2008 Marty Weintraub |
Google Bombs, Jew Watch News & the Hypocritical Linking Universe The author's examination of "google bombing" and how this technique intersects with search engine optimization. Is Google hypocritical in its solutions to the problem of using links to determine relevancy? |
Search Engine Watch September 29, 2010 Ralph Tegtmeier |
On-Site Linking Architecture: Your Hidden SEO Goldmine (or Nemesis) - Part 1 If you haven't conducted a comprehensive analysis of your on-site linking structure, you may actually be losing search engine rankings, traffic, and sales due to a non-optimal on-site linking structure -- without even being aware of the fact! |
Search Engine Watch January 10, 2011 Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. |
Search Engine Watch August 25, 2010 Kevin Gibbons |
Why Google is Never the 'Only Customer' Four reasons why it's so important to write for people - not just Googlebots. |
Entrepreneur April 2007 Melissa Campanelli |
The Right Stuff Web design experts reveal their Top 10 trademarks of stellar sites. |
Search Engine Watch April 7, 2009 Mark Jackson |
Don't Overlook Local Search Opportunities With local search, there are many free or low-cost opportunities for local advertisers to get found. How many businesses, both small and large, are taking advantage of local SEO? |
Search Engine Watch April 20, 2010 Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
Search Engine Watch December 22, 2008 Ron Jones |
SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO. |
Search Engine Watch January 4, 2011 Kristine Schachinger |
Web Development: Throw Out the Cookbook, It's Jenga Time! This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. |
Search Engine Watch October 7, 2008 Mark Jackson |
What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan. |
Search Engine Watch April 2, 2008 Jessica Bowman |
IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems. |
Information Today May 9, 2013 Nancy K. Herther |
Amazon Finally Begins Work to Make Kindles ADA-Compliant On May 1, 2013, ebook giant Amazon announced new accessibility features for the Kindle reading app, making it easier than ever for blind and visually impaired customers to navigate their Kindle libraries, read and interact with their books. |