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Search Engine Watch April 25, 2004 Danny Sullivan	Google In Controversy Over Top-Ranking For Anti-Jewish Site Google has added a disclaimer to the search results that come up in a response for a search on jew, to counter complaints about an anti-Jewish site that until recently ranked number one.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch December 30, 2008 Mark Jackson	The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?
Search Engine Watch January 6, 2009 Mark Jackson	There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.
Search Engine Watch March 18, 2002 Danny Sullivan	Google Bombs Aren't So Scary It sounds frightening. Google Bombs are now going off, where web sites are influencing Google's search results by controlling where they link to and what they say in their links...
Search Engine Watch January 10, 2011 Adam Audette	Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
InternetNews November 21, 2006 Nicholas Carlson	Dropping Google Bombs Against Hate Why a Google search for 'Martin Luther King' might surprise you.
Search Engine Watch June 9, 2009 Mark Jackson	Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.
Search Engine Watch February 6, 2001 Danny Sullivan	Bush's Dubious Victory At Google For the past three months, if you did a search on Google for a particularly insulting phrase -- think dumb Oedipus -- the top result was to the official George W. Bush campaign store. How on earth did this happen?
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Search Engine Watch December 5, 2002 Danny Sullivan	Google Offers SEO Selection Guidelines At the end of last month, Google rolled out a new page offering advice to those seeking a search engine optimization firm. Since being unveiled, there's been both support and criticism of the tips and recommendations that Google has posted in various SEO forums.
Search Engine Watch August 15, 2008 Frank Watson	Google SERP Bias? Google Knols Best If you need some lift, start dropping pages into Google Knol and Google pages. They show up in the organic results faster than you can get them through Webmaster Central.
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
Search Engine Watch March 31, 2008 Kevin Newcomb	Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.
Search Engine Watch April 21, 2009 Mark Jackson	Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch January 11, 2011 Kristi Hines	Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.
InternetNews February 8, 2006 David Miller	Google's Search Engine Smack Down BMW Germany is back after Google removed it from its search engine results.
InternetNews November 21, 2008 David Needle	Google Wikifies; Build Your Own Results SearchWiki gives users more control over search results.
Search Engine Watch August 12, 2010 Peter van der Graaf	Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.
Search Engine Watch February 25, 2009 Eric Enge	Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.
InternetNews October 23, 2006 Nicholas Carlson	Google Gets Social Search Religion Google's Custom Search Engine is for individuals, organizations or business that want to add customized Google Web Search to their Web site or blog.
PC Magazine October 28, 2003	20 Great Google Secrets You already love searching with google. These tips can make finding what you need even easier.
InternetNews January 12, 2007 Nicholas Carlson	Google PageRanks MLK Mistake Google searches on Martin Luther King, Jr., give you a little more than you might have bargained for. What can you do about it?
Search Engine Watch July 30, 2008 Eric Enge	Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?
Search Engine Watch April 29, 2004 Danny Sullivan	Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.
Search Engine Watch June 21, 2010 Josh McCoy	What Google Thinks of Your Site Paying attention to your site's Sitelinks, hierarchical listings, and internal link listings in Google SERPs are great ways to see how Google understands your site.
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
Search Engine Watch January 19, 2009 William Flaiz	Are Rankings Still Relevant? Are we heading toward an age where site ranking doesn't matter? By incorporating searcher behavior into their algorithms, search engines are no longer serving the same results to everyone.
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
Searcher June 2004 Paul S. Piper	Google Spawn: The Culture Surrounding Google Just a few years back, the word Google existed as the name of a cartoon character and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name.
Search Engine Watch May 20, 2010 John Lynch	Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines.
AskMen.com Jacob Franek	5 Things You Didn't Know: Google As the mother of all search engines, Google has come a long way since its early beginnings.
Search Engine Watch February 17, 2009 Carrie Hill	Marketing your SMB with Time & Elbow Grease, Part 1 This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments - aside from the time and effort it takes to research and implement these changes.
Search Engine Watch November 18, 2008 Mark Jackson	The Future of Google's Search Personalization 2009 will likely see the end of the ranking report in SEO. It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business.
Search Engine Watch November 4, 2002 Danny Sullivan	Google Sued Over PageRank Decrease Google finds itself now being sued by a site owner who saw a decrease in the PageRank score reported to those who use the Google Toolbar.
Search Engine Watch November 7, 2003 Chris Sherman	Google's Deskbar A new Google Labs experiment called the Google Deskbar is a search application that lets PC users perform Google searches at any time from any application. Like the HotBot Deskbar, the Google Deskbar is a free software download that appears as a search box in the Windows taskbar.
InternetNews April 26, 2006 Sean Michael Kerner	Are Google Results More Relevant? New third party evidence adds fuel to the fire as to whether Google, MSN or Yahoo! actually provides searchers what they want.
Search Engine Watch November 4, 2010 John Lynch	Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.
Search Engine Watch March 21, 2011 Josh McCoy	The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Salon.com August 29, 2002 Farhad Manjoo	Meet Mr. Anti-Google A crusading webmaster says the popular search engine's page-ranking algorithm is "undemocratic."
Search Engine Watch July 29, 2008 Mark Jackson	Press Releases and Search Engine Optimization Combining press releases with SEO efforts can help gain presence in the editorial results of the search engines, even if it's not a direct presence for your actual domain.
Wired January 2003 Josh McHugh	Google vs. Evil The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business.
InternetNews November 10, 2005 Susan Kuchinskas	Google Personalization Out of The Gate Google flipped the switch on Google Personalized Search on Thursday, turning it on for all users when they create a new Google account.
Search Engine Watch February 21, 2007 Andrew Goodman	2007: A Search Odyssey? Keynote Conversation with Matt Cutts At SES London, Google's most famous engineer shared his thoughts on search spam, personalization, and the future of Google.
Search Engine Watch October 17, 2008 Frank Watson	Google's New Tools for Site Link Strengthening Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience. These new tools will assist site owners and SEOs with a quick way to improve a site's overall impact on search results.
Information Today April 2004 Shirley Duglin Kennedy	A Love/Hate Relationship All I have to say is be wary of falling in love with a search engine. You're likely setting yourself up for a fall. Of course, I'm talking about Google here. People get emotionally involved with Google.