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Search Engine Watch February 21, 2011 Josh McCoy	Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.
Search Engine Watch August 12, 2010 Peter van der Graaf	Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.
Search Engine Watch December 30, 2008 Mark Jackson	The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?
Search Engine Watch February 17, 2009 Carrie Hill	Marketing your SMB with Time & Elbow Grease, Part 1 This is the first in a series of articles that will give actionable advice on how to improve your rankings or revenue from search with no dollar investments - aside from the time and effort it takes to research and implement these changes.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Search Engine Watch July 21, 2009 Mark Jackson	Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
Search Engine Watch March 18, 2011 Rob Chant	How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.
Search Engine Watch November 4, 2010 John Lynch	Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch January 6, 2009 Mark Jackson	There's No Shortcut to Good SEO...Or Is There? If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.
Search Engine Watch January 10, 2011 Adam Audette	Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch November 24, 2009 Mark Jackson	Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch April 21, 2009 Mark Jackson	Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch February 20, 2009 Chris Boggs	Be My Valentine: Please Link to Me? Here's a look at how the process of requesting links for your Web site can work, its continued importance, and the strategy behind picking the right sites to ask.
Search Engine Watch January 27, 2011 Peter van der Graaf	Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.
Search Engine Watch February 27, 2011 Mark Jackson	The Difference Between Black Hat SEO and Bad SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way.
Search Engine Watch July 30, 2009 Sage Lewis	Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building.
Search Engine Watch September 11, 2009 Chris Boggs	When to Run Away from an SEO Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch April 28, 2011 Jeremy Bencken	50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.
Search Engine Watch August 13, 2010 Nichola Stott	Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne	Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.
Search Engine Watch June 15, 2010 Kristi Hines	Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch June 11, 2009 Justilien Gaspard	Link Marketing for Drop Shipping Retailers It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products.
Search Engine Watch July 13, 2010 Eric Enge	The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media?
Search Engine Watch November 2, 2010 Kristi Hines	Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch February 1, 2011 Garrett French	The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.
Search Engine Watch January 20, 2011 Justilien Gaspard	Alternative Ways to Find Sites for Link Building When trying to build links, you don't have to rely only on organic search for your research. Here are some additional sources.
Search Engine Watch March 21, 2011 Josh McCoy	The Slippery Slope of SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here?
Search Engine Watch July 27, 2009 Ron Jones	Link Building Tactics 101, Part 1 Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long-term strategy to ensure a Web site continues enjoying success in organic search results.
Search Engine Watch September 9, 2010 Peter van der Graaf	How Monitoring Tools Aid in Link Building Ranking monitoring definitely isn't dead. A look at drawbacks of available data, why you should monitor rankings and inlinks, which tools to use, and how to use those tools.
Search Engine Watch February 22, 2011 Jennifer Van Iderstyne	Link Lovers From Hell Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.
Search Engine Watch November 4, 2008 Mark Jackson	SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.
Search Engine Watch July 13, 2010 Kristi Hines	Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.
Search Engine Watch July 28, 2010 Gareth Owen	Defining Search Engine Optimization in 2010 Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics.
Search Engine Watch January 6, 2011 Guillaume Bouchard	Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Search Engine Watch August 3, 2009 Ron Jones	Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.
Search Engine Watch April 20, 2010 Eric Enge	4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments.
Search Engine Watch September 10, 2009 Sage Lewis	Links Top List of Search Engine Ranking Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force.
Search Engine Watch March 25, 2009 Eric Enge	Choose the Right SEO Project Goals Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
Search Engine Watch March 28, 2008 Marty Weintraub	Google Bombs, Jew Watch News & the Hypocritical Linking Universe The author's examination of "google bombing" and how this technique intersects with search engine optimization. Is Google hypocritical in its solutions to the problem of using links to determine relevancy?
Search Engine Watch May 20, 2010 John Lynch	Powerful SEO Content: Understanding Breadth of Coverage More credible pages leads to more authority and greater opportunities to rank for competitive terms. Here are four ways to demonstrate breadth of coverage to search engines.